今年夏天，和酷暑一样火热的，是济南的餐饮市场。 济南市商务局发文称，伴随近期城市服务消费被不断激活，济南餐饮商家订单增长超100%，多个 品类订单量实现翻番。济南市商务局发布了《2025年济南市"泉城购"零售、餐饮消费券发放活动公 告》，前两轮预计发放5批次消费券，全力激发暑期消费，通过抖音可领取。 济南拥有一个以本地消费为主的市场，不靠海、夏季游客少，暑期甚至是人口流出城市，但本地消 费黏性强。老百姓经年累月用嘴投票出了一些有口皆碑的老字号美食，比如98岁的鲁味斋，创始于清乾 隆年间的净香园。 在增长乏力、内卷严重的餐饮市场，老字号寻求持续屹立之路，新品牌也在不断崛起。作为山东省 会的济南，没有北上广的高客单，但有比更低线城市稳定的消费人群和消费频次。这成为很多新生代品 牌的绝佳试验场。 此外，越来越多早已打出口碑的连锁商家开始尝试多元平台经营。"消费观念发生了巨变"，圣都食 品的老板卢秀波这样说，"消费者线上购物的习惯越来越大，品牌必须做线上感知，才能保障线下客 流"。 在济南，不管什么商家都不约而同地将目光锁定在了内容经营上。 老字号：直播+短视频，向抖音要新顾客 新时代老字号面临顾客老龄化的挑战。"中 ...

Core Insights - The "Su Super" events are significantly boosting local consumption in Jiangsu Province, with online orders for leisure and entertainment rising by approximately 40% year-on-year since the events began [1][2][9] Group 1: Impact on Local Businesses - Local businesses, such as restaurants and entertainment venues, are experiencing increased foot traffic and sales due to the "Su Super" events, with specific examples of establishments investing in equipment to enhance the viewing experience [3][5] - On July 5, the "Su Super" event attracted 254,000 spectators to key commercial areas in Nanjing, leading to a total customer flow of 1.425 million, a year-on-year increase of 30.1%, and generating sales of 340 million yuan, up 16.5% [5][6] - The hospitality sector is also benefiting, with a notable increase in hotel bookings, particularly in five-star hotels, which saw a year-on-year increase of over 59.4% [6][9] Group 2: Consumer Behavior Changes - The excitement surrounding the matches is translating into higher spending, with average customer spending on July 5 exceeding typical levels, particularly in food and beverage categories [5][9] - There is a notable increase in nighttime consumption, with restaurants and bars reporting significant growth in evening sales, particularly for barbecue and late-night dining options [9][10] - The trend of consumers seeking unique experiences, such as watching matches in private rooms at massage and wellness centers, indicates a diversification of consumption patterns [8][9] Group 3: Broader Economic Impact - The "Su Super" events are contributing to a broader economic uplift in Jiangsu, with various sectors, including tourism and hospitality, experiencing substantial growth in demand [7][9] - Data from Meituan indicates that the overall hotel occupancy and leisure activity orders have surged, with some areas reporting over 255% growth in ticket sales for local attractions [9][10]

Group 1 - The "Su Super" league in Jiangsu is significantly boosting the local consumption market [1] - Recent data from Meituan shows that the search volume for the "Su Super League" keyword has surged over 16 times compared to the previous week [1] - The cities of Suzhou, Wuxi, Changzhou, Nanjing, and Yancheng have the highest search interest in Jiangsu province [1]