Core Viewpoint - FAW-Volkswagen has demonstrated strong sales performance in June, with a total vehicle sales of 160,110 units, marking a year-on-year increase of 15.1%, indicating a recovery in the fuel vehicle market and a solid competitive position in the industry [1][14]. Sales Performance - In June, the Volkswagen brand delivered 87,048 units, a significant year-on-year increase of 12.5%, leading the joint venture segment and contributing to the recovery of the fuel vehicle market [1]. - Audi brand sales reached 61,010 units, reflecting a year-on-year growth of 15.7%, while the Jetta brand saw a remarkable increase of 33.4% with 12,052 units sold [1]. Product Strategy - FAW-Volkswagen has launched several new models to strengthen its competitive edge, including the all-new Tayron L, which features innovations in intelligent driving, safety, and design, catering to customer demands for both driving pleasure and comfort [3]. - The Audi Q6 Le-tron, introduced in May, is a flagship model based on the PPE luxury electric platform, showcasing advanced technology for high-net-worth customers [3]. - The Jetta VA7, launched earlier in the year, addresses family customers' needs for safety, space, and cost-effectiveness [3]. Strategic Initiatives - The company is advancing its "oil-electric hybrid coexistence" strategy, focusing on a multi-technology approach that includes fuel, hybrid, and pure electric vehicles to meet diverse customer needs [5]. - A new CMP platform concept car, ID.AURA, was unveiled, designed specifically for the Chinese market, enhancing personalized and efficient electric mobility experiences [5][13]. Customer Service Enhancements - FAW-Volkswagen is focusing on service differentiation amidst intense competition, launching a marketing transformation to enhance customer experience throughout their lifecycle [6][8]. - The company has expanded its sales service network, aiming to exceed 1,000 dealerships by the end of the year, ensuring broader market coverage [8]. - Audi has introduced "卓·悦服务Plus" to upgrade customer experience, while Volkswagen has revamped its service brand to include comprehensive customer rights and benefits [8]. Employee Engagement - FAW-Volkswagen has been recognized as a "China Outstanding Employer" for the 16th consecutive time, emphasizing the importance of employee satisfaction as a foundation for customer satisfaction [10]. Future Outlook - The company is set to introduce 11 new models tailored for the Chinese market starting in 2026, with a goal of launching over 20 new models by 2030 under its hybrid strategy [13]. - FAW-Volkswagen is collaborating with the China Automotive Technology and Research Center to enhance safety standards and promote high-quality development in the automotive industry [13][14].

Core Insights - FAW-Volkswagen has achieved cumulative sales of over 20 million units and a single-month sales figure of 154,000 units in March, demonstrating its strategic resilience as a leading joint venture brand in the face of rising new energy penetration and diverse consumer demands [1][2] - The launch of the all-new Langjing at the Shanghai Auto Show exemplifies the company's strategy of "co-progressing oil and electricity, and fully intelligent oil-electric hybrid" [1][6] Group 1: Product and Technology - The all-new Langjing has quickly become a phenomenon in the SUV market, characterized by its "large space" and "German hardcore power," addressing user needs through comprehensive evolution [2] - Equipped with the fifth-generation EA888 engine, the Langjing achieves a maximum power of 200 kW and peak torque of 400 N·m, with a fuel consumption as low as 8.31 L/100 km, representing a 3.7% reduction compared to the previous generation [2] - The current market data indicates that fuel vehicles still hold an 85% share globally, and FAW-Volkswagen's focus on fuel vehicle technology is a response to diverse user needs while building a robust cash flow and technical reserve during the transition period [2] Group 2: Market Trends and Consumer Insights - The all-new Langjing is designed to cater to the dual impacts of the "two-child policy" and the "silver economy," with dimensions of 5168 mm in length and a wheelbase of 2980 mm, making it suitable for multi-generational family travel [3] - The vehicle's design addresses the shift in family travel needs from "functional satisfaction" to "quality experience," redefining the value core of family flagship SUVs [3] Group 3: Design Philosophy - The design of the all-new Langjing reflects FAW-Volkswagen's deep understanding of modern user psychological demands, combining luxury and sporty elements while balancing smart interaction and privacy [4] - The design logic aligns with the trend of "new luxury consumerism," where consumers prioritize "technological scarcity" and "emotional resonance" over brand logos [4] Group 4: Customer Assurance and Brand Strategy - The "dual lifetime warranty" policy offered by FAW-Volkswagen for the all-new Langjing aims to reshape user trust in the industry, potentially saving users up to 65,000 yuan in maintenance costs over a 15-year ownership period [5] - This policy reflects the brand's commitment to "long-termism," transforming service from a cost item to a value item, and providing a replicable user operation model for joint venture brands [5] Group 5: Future Strategy - Starting in 2026, FAW-Volkswagen plans to introduce 10 new models tailored for the Chinese market across various segments, including pure electric, plug-in hybrid, range-extended, and fuel vehicles [7] - The company's strategic focus on quality, user-centricity, and technological depth sets a benchmark for high-quality competition in the Chinese automotive industry amidst significant industry changes [7]

Core Insights - FAW-Volkswagen launched the ID.AURA, the first concept car built on the CMP platform specifically for the Chinese market, showcasing its commitment to local development and innovation [2][3] - The CMP platform supports electric, hybrid, and plug-in hybrid vehicles, emphasizing the company's strategic focus on electrification and intelligent technology [3][6] - The introduction of the fifth-generation EA888 engine in the new model, which improves power by 23.5% and torque by 14.3%, reflects advancements in fuel efficiency and performance [4][5] Strategic Developments - FAW-Volkswagen's strategy includes launching 11 new models tailored for the Chinese market by 2026, with a focus on electric and hybrid vehicles [6] - The company aims to enhance its market share in the rapidly growing Chinese electric vehicle sector, projected to reach 10 million units by 2025, accounting for over 50% of the global market [6] - The partnership between FAW and Volkswagen emphasizes local development and increased investment in research and development to meet market demands [6] Market Performance - In March, FAW-Volkswagen sold 154,000 vehicles, with a 1.4% increase in fuel vehicle sales, indicating resilience amid competitive pressures [7] - The company plans to launch several new fuel models, including the new generation of the Sagitar and the new Lavida, within the year [7] - FAW-Volkswagen's strategy encompasses a comprehensive approach to maintain advantages in fuel vehicles while seizing opportunities in electric and hybrid segments [7]

Core Viewpoint - The competition in the Chinese automotive market is intensifying, with companies like FAW-Volkswagen actively participating in product, technology, and brand battles to capture market share [1] Group 1: Product and Technology Development - FAW-Volkswagen unveiled the ID. AURA, its first global CMP platform concept car, aimed at young families in China [1] - The company is enhancing its smart driving capabilities with a self-developed smart cockpit, tailored to meet the needs of Chinese consumers [1] - The smart driving roadmap includes a three-step plan, with the goal of achieving smart driving 2.0 by September, covering 95% of urban scenarios and 100% of highway scenarios [5] Group 2: Market Strategy and Sales Performance - In Q1, the domestic fuel vehicle market saw a decline of 4.8%, while FAW-Volkswagen's fuel vehicle sales increased by 1.4%, capturing a 1.1 percentage point increase in market share [1] - The company plans to launch multiple new models, including five electric vehicles and one new fuel vehicle, under a strategy of "oil-electric hybrid coexistence" starting in 2026 [5][2] Group 3: Strategic Collaborations - FAW-Volkswagen is collaborating with XPeng Motors to develop the CEA electronic architecture, which will be integrated into future electric models starting in 2026 [5][7] - The partnership is expected to enhance product development speed by over 30%, moving from a reliance on external technology to a more localized development approach [7]