| 全球品牌中国线上500强 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 2025年第三季度(前50名) | | | | | | | | | | | 北京大学国家发展研究院编制 淘天集团技术支持 | | | | | | | | | | | ▼ 综合评分由12项指标得分加权平均得出详见《中国消费品牌指数第三期(2025年3季度)》 | | | | | | | | | | | 3C数码 2 3C数码 3 家用电器 4 3C数码 5 家用电器 6 | | | | | | | 3C数码 7 运动户外与服饰 8 家装家具 9 运动户外与服饰 10 3C数码 | | | | 的电影 | 小米 | 美的 | 华为 | 海尔 | 联想 | 耐克 | 源氏木语 | 李宁 | 大疆 | | Apple | Xiaomi | Midea | HUAWEI | Haier | Lenovo | NIKE | YESWOOD | LI-NING | DI | | 100 | 92.35 | 91.81 | 91. ...

最新"全球品牌中国线上500强"季度榜单发布，真实消费指标为品牌发展提供科学参考 12月25日，由北京大学国家发展研究院牵头编制的最新季度"中国线上消费品牌指数"（CBI）、 "全球品牌中国线上500强 榜单"（CBI500）和 "线上品牌购买力指数"（BPI）发布。 本次研究基于2025年7月至9月淘宝天猫平台的真实消费大数据展开，结果显示，全国线上消费品牌指数（CBI）为62.65， 同比增长0.92%，意味着线上消费者对于品牌商品的偏好继续上升。具体品牌评分排名方面，凭借在成交额、搜索、好评 等维度的优异表现，大疆、泡泡玛特等国产原创品牌增长迅速，大疆首次跻身"全球品牌中国线上500强榜单"前10，泡泡玛 特名列第12位。 | 全球品牌中国线上500强 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 2025年第三季度(前50名) | | | | | | | | | | | 北京大学国家发展研究院编制 淘天集团技术支持 | | | | | | | | | | | ▼ 综合评分由12项指 ...

CBI系列指数和榜单由北京大学国家发展研究院、北京大学数字金融研究中心、中山大学商学院合作开发，阿里巴巴淘天集团提供技术支持，每季度更新一 次，是全球首个完全基于消费者实际购买行为的品牌价值评估体系，填补了传统宏观指标（如社会零售总额、CPI）在衡量"消费质量"方面的空白。 12月25日，由北京大学国家发展研究院牵头编制的最新季度"中国线上消费品牌指数"（CBI）、 "全球品牌中国线上500强榜单"（CBI500）和 "线上品牌购 买力指数"（BPI）发布。 本次研究基于2025年7月至9月淘宝天猫平台的真实消费大数据展开，结果显示，全国线上消费品牌指数（CBI）为62.65，同比增长0.92%，意味着线上消费 者对于品牌商品的偏好继续上升。具体品牌评分排名方面，凭借在成交额、搜索、好评等维度的优异表现，大疆、泡泡玛特等国产原创品牌增长迅速，大疆 首次跻身"全球品牌中国线上500强榜单"前10，泡泡玛特名列第12位。 | | | | | | | 全球品牌中国线上500强 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ...

Group 1 - The development of China's department store industry reflects the changes in the commercial society, transitioning from a preferred shopping destination in the 1990s to facing unprecedented challenges today [1] - The rapid growth of shopping centers has redefined the concept of shopping, offering a comprehensive experience that meets the diverse and personalized needs of modern consumers [1] - The rise of e-commerce has fundamentally altered consumer shopping habits, with online platforms providing convenience, price transparency, and a wide range of products, significantly impacting physical department stores [1] Group 2 - The integration of department stores with the internet has enhanced the quality of consumption, allowing for quicker market responses and the introduction of high-quality, well-designed products [3] - Seamless shopping experiences through consistent pricing and interconnected membership systems between online and offline channels are identified as future consumption trends [3] - The transformation of department stores is challenged by issues such as technology investment, talent shortages, and data security, which drive the industry to innovate and find suitable development paths [3] Group 3 - The Baihui Youxuan project aims to leverage the internet for transformation and upgrading, establishing an online marketplace through mini-programs and promoting it via public accounts and community marketing [5]

Core Insights - The "China Online Consumption Brand Index" (CBI) was prominently featured at the 2025 China International Service Trade Fair, showcasing its significance in measuring online consumer quality [1][3] - The CBI index reflects a shift towards higher quality consumption in China, with the average score increasing from 59.42 in Q1 2023 to 65.21 in Q2 2025, indicating a notable improvement in consumer brand quality [5][6] Group 1: CBI Index Overview - The CBI index is the first of its kind to utilize real consumer data to focus on high-quality development in online consumption, filling a gap in macroeconomic statistics regarding consumption quality [2][3] - The index includes various sub-indices such as the China Online Brand Purchasing Power Index and the Global Brand China Online 500 Strong list, providing insights at both national and regional levels [3] Group 2: Industry Insights - The highest CBI scores are found in the 3C and home appliance sectors, indicating a consumer preference for high-scoring brands in these categories [5] - Emerging sectors like pet products and jewelry are experiencing the fastest growth in CBI scores, reflecting an increasing consumer focus on quality and brand [5] Group 3: Regional Characteristics - New first-tier and second-tier cities exhibit stronger CBI scores, suggesting higher average consumption quality in these areas, while first-tier cities dominate in total purchasing power [5] - Regions with a high proportion of mobile populations show a balanced consumption quality and strong purchasing power [5] Group 4: Consumer Demographics - The middle-income group in China exceeds 400 million, providing a solid foundation for quality consumption growth, despite perceptions of a "white label era" [6] - The research indicates that new brands on the list share characteristics such as strong originality and a focus on product innovation in niche consumption scenarios [5]

Core Viewpoint - The Heze Municipal Market Supervision Bureau is actively promoting consumer confidence and enhancing the consumption environment through various initiatives aimed at optimizing consumer rights and improving product quality [1][3]. Group 1: Optimizing Consumption Environment - The bureau has cultivated 5,632 ODR (Online Dispute Resolution) enterprises and established 63 standardized consumer rights protection service stations to effectively resolve consumer rights issues at the source [4]. - Consumer education is emphasized, with timely warnings and guidance issued during key periods such as New Year and Spring Festival to promote rational and safe consumption [4]. - The "Safe Consumption in Heze" initiative encourages offline stores to commit to unconditional returns and clarify return policies, enhancing the overall consumption environment [4]. Group 2: Strengthening Regulation and Enhancing Consumption Vitality - The bureau has implemented 32 special rectification actions focusing on key areas to strengthen the supervision of food, drug, and product quality safety [5]. - The "Safe Purchase" campaign has engaged over 30 participating enterprises, effectively stimulating consumer enthusiasm through clear communication of product categories and promotional measures [5]. - Special law enforcement actions have been conducted to maintain fair market competition, covering areas such as online transactions, live streaming sales, advertising, pricing, and unfair competition [5]. Group 3: Improving Consumption Supply Quality and Confidence - The bureau has promoted high-end quality certification to enhance market competitiveness, resulting in 19 green product certifications, 76 green food certifications, and 34 organic product certifications across 77 enterprises [6]. - The "Good Products Heze" initiative aims to increase product variety, improve quality, and create brands, with 11 enterprises recognized as "Good Products Shandong" [6].