消费品质升级

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“中国线上消费品牌指数”亮相服贸会,淘宝天猫助力“品质消费”研究
Huan Qiu Wang Zi Xun· 2025-09-11 09:07
Core Insights - The "China Online Consumption Brand Index" (CBI) was prominently featured at the 2025 China International Service Trade Fair, showcasing its significance in measuring online consumer quality [1][3] - The CBI index reflects a shift towards higher quality consumption in China, with the average score increasing from 59.42 in Q1 2023 to 65.21 in Q2 2025, indicating a notable improvement in consumer brand quality [5][6] Group 1: CBI Index Overview - The CBI index is the first of its kind to utilize real consumer data to focus on high-quality development in online consumption, filling a gap in macroeconomic statistics regarding consumption quality [2][3] - The index includes various sub-indices such as the China Online Brand Purchasing Power Index and the Global Brand China Online 500 Strong list, providing insights at both national and regional levels [3] Group 2: Industry Insights - The highest CBI scores are found in the 3C and home appliance sectors, indicating a consumer preference for high-scoring brands in these categories [5] - Emerging sectors like pet products and jewelry are experiencing the fastest growth in CBI scores, reflecting an increasing consumer focus on quality and brand [5] Group 3: Regional Characteristics - New first-tier and second-tier cities exhibit stronger CBI scores, suggesting higher average consumption quality in these areas, while first-tier cities dominate in total purchasing power [5] - Regions with a high proportion of mobile populations show a balanced consumption quality and strong purchasing power [5] Group 4: Consumer Demographics - The middle-income group in China exceeds 400 million, providing a solid foundation for quality consumption growth, despite perceptions of a "white label era" [6] - The research indicates that new brands on the list share characteristics such as strong originality and a focus on product innovation in niche consumption scenarios [5]
菏泽市市场监管局:扛起优化消费环境、促进放心消费职责
Qi Lu Wan Bao Wang· 2025-07-28 10:39
Core Viewpoint - The Heze Municipal Market Supervision Bureau is actively promoting consumer confidence and enhancing the consumption environment through various initiatives aimed at optimizing consumer rights and improving product quality [1][3]. Group 1: Optimizing Consumption Environment - The bureau has cultivated 5,632 ODR (Online Dispute Resolution) enterprises and established 63 standardized consumer rights protection service stations to effectively resolve consumer rights issues at the source [4]. - Consumer education is emphasized, with timely warnings and guidance issued during key periods such as New Year and Spring Festival to promote rational and safe consumption [4]. - The "Safe Consumption in Heze" initiative encourages offline stores to commit to unconditional returns and clarify return policies, enhancing the overall consumption environment [4]. Group 2: Strengthening Regulation and Enhancing Consumption Vitality - The bureau has implemented 32 special rectification actions focusing on key areas to strengthen the supervision of food, drug, and product quality safety [5]. - The "Safe Purchase" campaign has engaged over 30 participating enterprises, effectively stimulating consumer enthusiasm through clear communication of product categories and promotional measures [5]. - Special law enforcement actions have been conducted to maintain fair market competition, covering areas such as online transactions, live streaming sales, advertising, pricing, and unfair competition [5]. Group 3: Improving Consumption Supply Quality and Confidence - The bureau has promoted high-end quality certification to enhance market competitiveness, resulting in 19 green product certifications, 76 green food certifications, and 34 organic product certifications across 77 enterprises [6]. - The "Good Products Heze" initiative aims to increase product variety, improve quality, and create brands, with 11 enterprises recognized as "Good Products Shandong" [6].