（来源：中华工商时报） 转自：中华工商时报 然而，这并非消费"降级"。在隔壁新能源品牌展厅，则是另一番景象。来看车的家庭络绎不绝，但问题 焦点截然不同。"客户最关心的是实际续航、家充桩安装条件以及智能座舱的体验。"销售相关负责人 说："很多家庭是把第二辆燃油车置换为新能源，平时电车用来城市通勤，燃油车则用来远途旅行。" 正在对比一款燃油轿车和一款纯电轿车的李先生表示："油价和电费是明账没错，但现在新能源车和燃 油车同样都要摇号。我既喜欢电车瞬间爆发的加速感和流畅的驾驶体验，又看重燃油车在长途行驶中持 久的动力输出与稳定的性能表现。我们不是在推迟消费，而是在做另一种资产分配决策。" 汽车行业分析师赵晓颖指出："汽车消费正从'身份符号'回归'实用工具'。"燃油车市场承受着价值重估 压力，而消费者则在实际体验中，仔细权衡着两种路线在性能特点与适用场景上的根本差异。 与汽车这种"十年大件"相比，家电消费则更敏锐地反映了家庭内部的变化。在北京苏宁易购家电卖场， 店长发现，传统"三大件"的销售平稳，增长引擎一方面来自国补以及以旧换新政策下的相关电器；另一 方面则来自提升生活幸福感的"新三大件"——洗碗机、扫地机器人和高端 ...

Group 1 - Beijing's GDP grew by 5.6% year-on-year in the first three quarters, with an increase of 0.1 percentage points compared to the first half of the year, indicating a stable and improving economic performance [1] - Key industries such as information transmission, software and IT services, finance, and manufacturing contributed over 80% to the city's economic growth [1] - High-end manufacturing led the growth, with the added value of strategic emerging industries and high-tech manufacturing increasing by 17.9% and 9.9% respectively [1] Group 2 - The new consumption sector showed strong performance, with significant growth in the film and performance markets, as well as over 10% revenue growth in travel agencies and related services [1] - Policies promoting consumption, such as the trade-in program for household appliances, have effectively boosted production and sales [2] - The integration of various sectors, including culture, commerce, tourism, and sports, has led to double-digit growth in the number of large events and attendees in Beijing this year [2]

Core Insights - The event "Intelligent Consumption, Trendsetting Future" highlighted the recovery and structural transformation of the consumer market in China, emphasizing the importance of capital empowerment and policy support [2][3]. Economic Recovery - In 2024, China's economy is expected to recover steadily, with significant growth in per capita disposable income and total retail sales of consumer goods compared to 2023, indicating the resilience and potential of the domestic consumer market [3][5]. Consumer Market Trends - The total retail sales of consumer goods in the first two months of 2025 increased by 4% year-on-year, surpassing the 3.5% growth rate of 2024 by 0.5 percentage points [5]. - The term "consumption" appeared 52% more frequently in government reports compared to the previous year, reflecting heightened governmental focus on consumption [6]. Structural Adjustments - The consumer market is undergoing deep structural adjustments driven by macroeconomic uncertainties, demographic changes, and evolving consumer attitudes, leading to more diversified consumer demands [6]. - Key dimensions of consumer demand include emotional value, health management, environmental sustainability, quality enhancement, and cost-effectiveness [6]. Regional Insights - In Guangdong, the coverage rate of immersive consumption scenarios is 30%, indicating significant development potential, while emerging sectors in service consumption account for 22% [6][10]. IPO Market Activity - In Q1 2025, global IPO activities reached $28.2 billion, with the consumer goods market accounting for 45% of the fundraising, highlighting strong investor interest in this sector [6]. Luxury Goods Market - China, the US, and Japan remain the top three luxury goods markets, collectively accounting for 48% of global luxury consumption, with a total market size of $101.7 billion, $96.4 billion, and $28.3 billion respectively [7]. Cosmetics and Health Trends - The cosmetics market is highly competitive, with domestic brands performing well, particularly eco-friendly skincare products favored by consumers seeking natural ingredients [7]. - The functional food market in China has grown significantly, from under 100 billion yuan in 2013 to nearly 300 billion yuan in 2020, with a compound annual growth rate of 12% [7]. Dining and Tourism Integration - There is a trend of integration between dining and tourism, with consumers increasingly demanding high-quality food, creative dishes, and engaging dining experiences, which is driving new business models and enhancing service consumption [9]. Policy Initiatives in Guangdong - Guangdong's policy framework for promoting high-quality service consumption focuses on four dimensions: expanding basic consumption, enhancing quality in cultural tourism and health services, enabling digital and green scenarios, and deepening financial integration [10]. - The aim is to increase the proportion of service consumption in total retail sales and cultivate competitive service brands nationally [10].