记者丨 江佩霞 见习记者张嘉钰 编辑丨张楠 你的通勤战袍是什么？ 你有没有发现，曾经专属于登山党的硬核冲锋衣，如今"杀"进城市街头。地铁通勤、商场逛街随处可见，从Z世代职场新人到资深上班族，冲 锋衣成了打工人心照不宣的"班服"，在北京更是因出镜率太高，被网友戏称"北京市服"，雷军直播带货时穿它、周鸿祎直言满橱都是，大佬同 款让这股热潮更火出圈。 年轻人为何爱上冲锋衣？ 答案藏在实用为王的刚需和颜值社交的潮流里，这两点精准戳中了当代年轻人的穿搭痛点。 21世纪经济报道记者走访时发现， 冲锋衣已成为商场里人气最旺的单品之一。 安踏、迪卡侬、始祖鸟等门店的冲锋衣货架前挤满了人。导购 员称："周末最忙的时候，试穿要排队，粉色、米白等浅色系款经常断码。"不仅如此 ，以纯等传统休闲服饰品牌的门店内，也出现了冲锋衣的 身影。 冲锋衣均价500元碾压羽绒服 图/ 2 1世纪经济报道记者摄 电商销量狂飙2 0%！ 土气冲锋衣成冬日顶流 冲锋衣 的火是实打实的销量撑起来的。2025年"双十一"期间，运动户外品类以268%的爆发系数领跑 电商，冲锋衣更是妥妥的 "流量担当"。 截至10月31日，天猫冲锋衣成交同比增长超20%。值得 ...

你的通勤战袍是什么？ 你有没有发现，曾经专属于登山党的硬核冲锋衣，如今"杀"进城市街头。地铁通勤、商场逛街随处可 见，从Z世代职场新人到资深上班族，冲锋衣成了打工人心照不宣的"班服"，在北京更是因出镜率太 高，被网友戏称"北京市服"，雷军直播带货时穿它、周鸿祎直言满橱都是，大佬同款让这股热潮更火出 圈。 年轻人为何爱上冲锋衣？ 答案藏在实用为王的刚需和颜值社交的潮流里，这两点精准戳中了当代年轻 人的穿搭痛点。 21世纪经济报道记者走访时发现，冲锋衣已成为商场里人气最旺的单品之一。安踏、迪卡侬、始祖鸟等 门店的冲锋衣货架前挤满了人。导购员称："周末最忙的时候，试穿要排队，粉色、米白等浅色系款经 常断码。"不仅如此，以纯等传统休闲服饰品牌的门店内，也出现了冲锋衣的身影。 （原标题：全网爆火！雷军也在穿的打工人战袍，有厂家日销3万件） 弗若斯特沙利文预测，2025年冲锋衣市场规模将突破378亿元，年均增速26%；到2029年规模会飙到754 亿元，增速是服装行业整体的3倍多。 火爆的市场让各路品牌都想来分杯羹，推动冲锋衣市场进入了全民狂欢。 市场早就分出了"三六九等"：高端局是始祖鸟、北面的天下，一件硬壳卖上万，成 ...

Core Insights - The rise of trendy toys (潮玩) reflects a shift in consumer behavior among young people, where these products serve not only as collectibles but also as symbols of emotional attachment, identity recognition, and social currency [6][11][14] - The success of brands like Pop Mart is attributed to their systematic IP management and operational framework, which allows them to create and sustain popular IPs over time [13][14] - The current trend in trendy toys is seen as a long-term cultural shift rather than a fleeting fad, indicating a sustained demand for products that fulfill emotional and identity-related needs [14] Consumer Behavior and Market Dynamics - Trendy toys primarily satisfy emotional and symbolic values for consumers, with purchases driven by the joy these products bring and the self-expression they enable [11][12] - The design of trendy toys captures the aesthetic desires of young consumers who seek uniqueness and individuality, further amplified by social media sharing [12] - The phenomenon of price fluctuations in the secondary market for trendy toys is a normal response to supply and demand dynamics, where initial hype leads to increased prices followed by corrections as supply catches up [13][14] Marketing and Brand Strategy - Pop Mart's marketing strategy emphasizes the importance of IP over the blind box sales model, with the latter serving to enhance consumer engagement and perceived value [13] - The brand's clear positioning of "creating trends and leading beauty" is supported by a robust system for signing and nurturing artists, ensuring a continuous flow of new and engaging IPs [13] - The ability to replicate Pop Mart's success is contingent on various factors, including market conditions and the effectiveness of IP management strategies [13]

Group 1 - The core idea of the article is that traditional markets are experiencing a renaissance, becoming popular among younger consumers due to their unique experiences and social media presence [1][4][11] - The transformation of traditional markets into vibrant social spaces reflects a shift in consumer preferences towards more authentic and engaging shopping experiences [3][5][7] - The rise of markets as a new consumption symbol indicates a broader trend in the retail industry, where emotional connections and community engagement are prioritized over mere transactional interactions [6][8][11] Group 2 - Young consumers are increasingly drawn to markets for their affordability and diverse offerings, contrasting with the high-pressure environment of traditional shopping malls [2][4] - Markets provide a sense of nostalgia and community, allowing consumers to reconnect with their roots and find comfort in familiar settings [2][5][11] - The integration of various lifestyle elements, such as food, art, and social interaction, in markets enhances their appeal and creates a multi-dimensional shopping experience [3][6][10] Group 3 - The success of markets suggests that modern commercial spaces should focus on creating emotional resonance and community connections rather than solely emphasizing product sales [5][7][9] - The concept of "experiential retail" is gaining traction, where consumers seek not just products but also meaningful experiences and social interactions [8][10] - Future commercial strategies may benefit from adopting the market model, emphasizing small-scale vendors and community-oriented spaces to foster a sense of belonging and engagement [6][9][10]