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奥克斯电气赴港IPO:线上口碑一般?份额下滑 上市前有无压货冲业绩
Xin Lang Zheng Quan· 2025-07-25 11:27
Core Viewpoint - The IPO of Aux Electric appears to show high growth in performance, but the cash flow is deteriorating, raising concerns about the quality of growth. The significant increase in sales rebates compared to 2022 may indicate potential channel stuffing to boost performance. Additionally, the high debt level raises questions about the necessity of fundraising after a substantial pre-IPO cash dividend [1] Group 1: Company Performance - Aux Electric, established in 1994, is one of the top five air conditioning providers globally, focusing on high-quality home and central air conditioning design, research, production, sales, and service [2] - Projected revenues for Aux Electric from 2022 to 2024 are 19.528 billion, 24.832 billion, and 29.759 billion RMB, with net profits of 1.442 billion, 2.487 billion, and 2.910 billion RMB, respectively [2] - The net profit margins for the same years are 7.4%, 10.0%, and 9.8%, with a projected global market share of 7.1% in 2024 [2] Group 2: Market Position and Competition - Aux Electric was one of the first home appliance manufacturers in China to adopt e-commerce channels, establishing long-term partnerships with major platforms like JD.com and Tmall [4] - Despite past successes, Aux Electric's online market share has been declining, with its ranking dropping to seventh place in the online air conditioning market by 2024 [4][5] - The online sales revenue share for Aux Electric from 2022 to 2024 fluctuated, with a decline in direct sales mode from 5.6% to 3.5% [5] Group 3: Financial Health and Cash Flow - Aux Electric's accounts receivable increased significantly from 1.428 billion RMB in 2022 to 3.003 billion RMB in 2024, further rising to 4.765 billion RMB in Q1 2025 [10] - The company's cash flow has deteriorated, with operating cash flows reported at 4.004 billion, 4.631 billion, 2.518 billion, and 580 million RMB over the respective years [15] - The asset-liability ratio for Aux Electric is notably high, at 88.3% in 2022, compared to competitors like Midea and Gree, which are around 62.33% and 59.19% [16] Group 4: Dividend and Debt Concerns - Aux Electric's decision to issue a substantial cash dividend of 3.794 billion RMB in 2024, despite a profit of less than 3 billion RMB, raises concerns about the implications of such a move given its high debt levels [17] - The company’s sales rebates to distributors have surged, with a notable increase of 88.3% from 2022 to 2024, indicating potential pressure on sales channels [12]