编辑 | 黄昱 作者 | 刘宝丹 互联网平台进入竞合新阶段之后，竞争格局又开始了新的演变。618大促来临之前，阿里和小红书联手 憋了个大招。 从发布会公布的内容来看，双方的合作主要体现在三个层面，一是数据打通，此次双方就品牌商家种草 达成战略合作，共建三方账号，商家可以通过淘宝种草星河平台观测从种草到下单的全链路效果，提升 投放效率。 二是业务层面，双方首次打开效果广告链路，新增笔记下方"广告挂链"功能，对于前期加入试点的品牌 来说，在小红书的投放内容可直接跳转至淘宝天猫。华尔街见闻获悉，只有广告笔记才可以添加淘宝链 接，该功能会先在部分行业做试点，后续会逐步开放。 三是投放，虽然双方都没有提及投放额度，但淘宝天猫明确表示，将加大投入，并为商家种草笔记进行 加热、投流。 不同于直接投流，这次合作，首次实现了小红书种草到淘宝消费转化的全链路打通，带来的直接效果是 投放效率的提升。近年来，品牌商家增长压力逐渐上升，经营确定性增长对商家的吸引力越来越大，这 也是推动淘宝天猫和小红书深度合作的重要推动力。 5月7日，华尔街见闻获悉，淘宝天猫与小红书已签订战略合作，打造"红猫计划"，将进一步开放融合， 打通从种草到购买 ...

Core Viewpoint - Major e-commerce platforms in China, including Pinduoduo, Taobao, Douyin, Kuaishou, and JD, will abolish the "refund without return" policy, allowing merchants to handle refund requests independently after consumers receive their goods [1][8]. Group 1: Reasons for Policy Change - The "refund without return" policy has led to significant abuse, with one in three orders requesting such refunds, often using frivolous reasons [2][5]. - Reports indicate that some consumers have exploited this policy to obtain products without payment, while merchants have engaged in fraudulent activities to exploit platform subsidies [5][7]. - The decision to cancel this policy is a response to a growing imbalance in the e-commerce ecosystem, aiming to correct the situation rather than undermine consumer rights [8][10]. Group 2: Impact on Stakeholders - The cancellation of the policy will significantly affect "wool party" exploiters and gray market operations, which will face severe challenges [9]. - Consumers may initially find the refund process more complicated and may resist the change due to disrupted habits [10]. - Small and medium-sized merchants will need to enhance service and after-sales quality to remain competitive, as poor service could lead to exclusion from the market [11]. Group 3: Long-term Implications - The change is expected to lead to a reconstruction of trust mechanisms, where malicious refund seekers will be deterred, and honest consumers' rights will be better protected [13]. - Consumer rights will still be safeguarded under existing laws, promoting a more standardized approach to rights protection [14]. - The e-commerce landscape is anticipated to shift from price competition to a focus on service quality, with platforms evolving from rule enforcers to ecosystem managers [15][16].

Core Viewpoint - The article highlights the significant shift in China's foreign trade landscape, driven by external pressures such as tightening U.S. tariffs and domestic consumption upgrades, leading to a strategic pivot from export to domestic sales for foreign trade enterprises [2][3][6][18]. Group 1: External Factors Impacting Foreign Trade - Recent U.S. tariff policies have directly impacted export-dependent foreign trade companies, leading to a decline in exports [2]. - In the first quarter of 2025, China's exports to the U.S. fell by 12%, with electronic and machinery sectors being the most affected [3]. Group 2: Domestic Market Dynamics - The domestic consumer market is experiencing a shift from quantity to quality, with a growing demand for high-cost performance and differentiated products [5]. - As of October 2024, China's online shopping user base exceeded 900 million, with an average annual consumption frequency of 5.2 times per user and a 7.3% increase in average transaction value [5]. Group 3: E-commerce Platforms' Role - E-commerce platforms like JD.com and Oriental Selection are actively supporting foreign trade enterprises in transitioning to domestic sales through various initiatives, including significant procurement budgets and expedited onboarding processes [6][8][18]. - Platforms are leveraging technology and supply chain advantages to facilitate this transition, with initiatives like AI support from Baidu and rapid store setup from Suning [6][10]. Group 4: Competitive Landscape and Innovation - The competition among e-commerce giants is shifting towards supply chain integration and operational efficiency, with a focus on creating an ecosystem that supports foreign trade enterprises [7][10]. - Innovative models such as JD.com's "buyer system" and Yonghui's "fast track" are aimed at quickly converting foreign trade inventory into effective domestic supply [8][10]. Group 5: Future Outlook and Transformation - The article suggests that the transformation of foreign trade enterprises is not just about survival but also about reshaping the underlying logic of Chinese e-commerce, potentially leading to the emergence of new business models that integrate flexible supply chains and global branding [12][14][19]. - The integration of ESG standards into product selection may become crucial, as products lacking green certification could be excluded from the market [17].