Core Insights - Douyin Xiaoshida is an instant retail service by Douyin, focusing on "delivery within approximately 1 hour after ordering" to meet users' immediate shopping needs [1] - The service was piloted in Shenzhen in August 2022 and expanded to major cities like Beijing, Shanghai, Guangzhou, and Shenzhen in 2023, with plans to open full access to all e-commerce influencers by March 2025 [1] - The service covers a radius of 5-10 kilometers from the user, offering categories such as fresh produce, food, daily necessities, 3C accessories, flowers, beauty products, and over-the-counter drugs [1] Service Model - Merchant Model: Merchants must provide business licenses and relevant operating qualifications, set up their stores, list products, and manage orders and delivery [2] - Influencer Sales: Influencers with complete e-commerce permissions can automatically activate their accounts and promote products through short videos, images, and live streams [2] - Delivery relies on third-party teams, with a system that matches nearby delivery personnel, typically achieving delivery within 1 hour, although delays may occur during peak times or adverse weather [2] Onboarding Process - Preparation: Required documents include business licenses, legal representative ID, store logo, and product photos [5] - Store Creation: Merchants create a store on the platform and fill in necessary information [5] - Submission and Review: Submitted information is reviewed, typically taking 3-5 business days for results [5] - Information Completion: After approval, merchants can further refine store details [5] - Product Upload: Merchants upload product information, including names, prices, descriptions, and inventory [5] - Shipping Fee Setting: Merchants set shipping fees based on actual conditions [5] - Product Launch: After completing the previous steps, products are published on the platform [5] - Marketing Operations: Merchants can then engage in marketing to attract more users [5]

Core Viewpoint - Alibaba is expected to increase investments in instant retail and food delivery services in the coming quarters, which will significantly impact short-term profitability, but these factors are already reflected in the stock price. The strong growth momentum in cloud computing and leading position in AI provide long-term value support [1][7]. Group 1: Investment Strategy and Market Position - HSBC maintains a "Buy" rating for Alibaba but lowers the target price from $176 to $150, indicating a potential upside of 38.9% from the current stock price of $107.99 [1]. - Since April 2024, competition in food delivery and instant retail has intensified, with Meituan launching a three-year support plan worth 100 billion RMB and JD.com initiating a one-year subsidy project worth 10 billion RMB [1][2]. - Alibaba's food delivery strategy was launched later, with a one-year subsidy plan worth 500 billion RMB starting on July 2 [2]. Group 2: Market Share and Growth - Alibaba's market share in food delivery and instant retail has rapidly increased from over 20% in 2024 to 36% by July 5, 2025, while Meituan holds 55% and JD.com 9% [2]. - This growth is attributed to the integration of Ele.me and Fliggy into Taobao and Tmall, leadership consolidation, aggressive subsidy strategies, and traffic support [2]. Group 3: Financial Projections - HSBC has raised revenue forecasts for Alibaba for FY26-28 by 3-8%, reflecting accelerated growth in instant retail and food delivery orders, but has lowered profit expectations by 7-22% [9]. - For FY26, Alibaba is expected to incur losses of 2.7 RMB per order in food delivery and 3.7 RMB per order in instant shopping, with an overall loss of 55 billion RMB in local life services [9][10]. - The peak of investment is anticipated in the September quarter, with normalization expected in the second half of FY26 [9]. Group 4: Cloud Computing and AI Outlook - HSBC remains optimistic about Alibaba's cloud computing prospects, forecasting over 20% year-on-year growth in cloud revenue for FY26, driven by strong AI demand [10][16]. - Although there may be quarterly fluctuations in cloud business gross margins, they are expected to maintain a high single-digit level [10]. - In the generative AI infrastructure as a service (GenAI IaaS) market, Alibaba ranks first with a market share of 23.5% in the second half of 2024, benefiting from its leading scale, strong product capabilities, and large enterprise customer base [16].

Core Viewpoint - HSBC's latest report indicates that Alibaba will continue to increase investments in instant retail and food delivery services in the coming quarters, which may significantly impact short-term profitability, but these factors are already reflected in the stock price. The strong growth momentum in cloud computing and leading position in AI provide long-term value support. HSBC maintains a "Buy" rating on Alibaba but lowers the target price from $176 to $150, indicating a potential upside of 38.9% from the current stock price of $107.99 [1][9]. Investment and Market Competition - Since April 2024, competition in food delivery and instant retail has intensified, with Meituan launching a three-year support plan worth 100 billion RMB and JD.com initiating a one-year subsidy project worth 10 billion RMB. In contrast, Alibaba's food delivery subsidy plan, launched on July 2, is worth 50 billion RMB and comes relatively late [1][4]. Market Share Growth - Alibaba's market share in the food delivery and instant retail sectors has rapidly increased from over 20% in 2024 to 36% as of July 5, 2025, while Meituan holds 55% and JD.com 9%. This growth is attributed to the integration of Ele.me and Fliggy into Taobao and Tmall, leadership consolidation, aggressive subsidy strategies, and traffic support [4]. Financial Projections - HSBC has raised Alibaba's revenue forecasts for FY26-28 by 3-8%, reflecting accelerated growth in instant retail and food delivery order volumes, but has lowered profit expectations by 7-22%. For FY26, Alibaba is expected to incur losses of 2.7 RMB per order in food delivery and 3.7 RMB per order in instant shopping, with an overall loss of 55 billion RMB in local lifestyle services [11][12]. Cloud Computing Outlook - HSBC remains optimistic about Alibaba's cloud computing business, projecting over 20% year-on-year growth in cloud revenue for FY26, driven by strong AI demand. Although quarterly fluctuations in gross margin may occur, it is expected to maintain a high single-digit level [13]. AI Market Position - Alibaba ranks first in the generative AI infrastructure as a service (GenAI IaaS) market, with a market share of 23.5% in the second half of 2024. IDC forecasts a compound annual growth rate of over 60% for the GenAI IaaS market from 2024 to 2027, positioning Alibaba to benefit significantly from its leading scale, strong product capabilities, and large enterprise customer base [19]. Upcoming Earnings Expectations - Alibaba is expected to announce its Q1 FY26 results in August, with projected sales revenue growth of 4% year-on-year, customer management revenue growth of 11%, and cloud computing revenue growth of 23%. However, adjusted EBITA is expected to decline by 15% year-on-year to 38.3 billion RMB, with a profit margin of 15%, down 3.4 percentage points year-on-year [23].

Core Viewpoint - Alibaba Group's 2025 fiscal year report highlights the effectiveness of its "user-first, AI-driven" strategy, showcasing significant financial growth and a focus on AI and cloud services as new growth engines [1][2]. Financial Performance - In the 2025 fiscal year, Alibaba's revenue reached 996.347 billion yuan, with net profit increasing by 77% to 125.976 billion yuan [2]. - The company achieved double-digit growth in cloud revenue, with AI-related product revenue experiencing triple-digit year-on-year growth for seven consecutive quarters [4]. Strategic Focus - Alibaba's leadership emphasizes a commitment to innovation and entrepreneurship, positioning AI as a core driver of future business growth [3][7]. - The company plans to invest over 380 billion yuan in AI and cloud infrastructure over the next three years, surpassing the total investment of the past decade [3]. AI and Cloud Development - Alibaba has released and open-sourced over 200 AI models, with total downloads exceeding 300 million, establishing a significant presence in the global AI model landscape [3][4]. - The company is accelerating the internationalization of its AI products, supporting Chinese enterprises in global markets [4][8]. Operational Efficiency - Various Alibaba platforms have shown improved operational efficiency, with Lazada expected to achieve profitability in the next fiscal year and other segments like Gaode and Hema also reporting positive financial results [6]. - The user base for Alibaba's AI flagship application, Quark, has grown significantly, with monthly active users surpassing 200 million [6]. Shareholder Value - Alibaba has optimized capital allocation, selling non-core assets and focusing on core business areas, which has led to significant cash recovery [5]. - The company repurchased shares worth 11.9 billion USD in the 2025 fiscal year, reducing total share capital by 5.1%, thereby enhancing earnings per share [11].

Core Viewpoint - The article suggests that after adjustments in technology stocks, AI software applications and robotics sectors are expected to stabilize first, while structural trends in consumption and domestic substitution will continue to unfold amid market index fluctuations [1][4]. Market Overview - The A-share market experienced a rise at the beginning of the week but retreated due to weak performance in technology stocks, although the financial and consumer sectors performed well [1]. - Substantial progress was made in Sino-U.S. trade negotiations, with both sides agreeing to significantly lower bilateral tariff levels, which aligns with the expectations of producers and consumers in both countries [2]. - The banking sector's market capitalization surpassed 10 trillion yuan, marking a historical high, with insurance and brokerage sectors also showing performance [2]. - China's financial data for April showed a broad money supply (M2) growth of 8% year-on-year, with new social financing of 1.16 trillion yuan and steady growth in credit scale [2]. Consumer Sector Performance - The consumer sector showed strong performance, with major e-commerce platforms like Taobao, JD.com, and Douyin launching pre-sale activities for the "618" mid-year shopping festival, increasing consumer subsidies [3]. - Various segments, including food and beverage, beauty care, pet food, and synthetic biology, saw varying degrees of growth, enhancing market confidence in consumer recovery [3]. Market Outlook - Following the release of financial reports from Tencent and Alibaba, some institutions noted that their recent capital expenditures related to AI and computing power fell short of market expectations, negatively impacting technology stocks in the A-share market [4]. - It is anticipated that after the adjustment in technology stocks, AI software applications and robotics sectors will stabilize first, while structural trends in consumption and domestic substitution will continue to evolve amid market index fluctuations [4].

E-commerce and New Retail - Taobao Tmall and Xiaohongshu signed a strategic cooperation agreement to create the "Red Cat Plan," aiming to enhance the integration from "grass planting" to purchase, boosting merchant business growth [1] - The collaboration allows for the opening of effect advertising links, enabling content on Xiaohongshu to directly redirect to Taobao Tmall for participating brands [1] - This partnership enhances Taobao Tmall's user engagement and conversion rates while allowing Xiaohongshu to achieve a closed loop from content to transaction [1] Logistics and Supply Chain - During the 2025 May Day holiday, the national express delivery business volume exceeded 4.8 billion packages, marking a year-on-year growth of over 20%, setting a historical record for the same period [4] - Zhejiang Daniao Logistics increased its registered capital from approximately 98.39 million to about 498 million, a growth of approximately 407%, enhancing its market competitiveness [6] - The JD Logistics (Xuchang) Supply Chain Industrial Base, in collaboration with Pang Donglai, is expected to achieve an annual output value of about 2.5 billion, contributing 50 million in taxes [7] Life Services - The online operation of "Mivillage Mixed Rice" saw nearly a 100% increase in orders on Ele.me since the full launch of Taobao Flash Purchase, indicating strong synergy between the two platforms [8] - The partnership between Taobao Flash Purchase and Ele.me enhances Taobao's competitiveness in the instant retail sector, responding to competition from Meituan and JD [8] Innovation and Investment - "Qianjue Robotics" completed several million yuan in financing, with funds allocated for R&D, product iteration, and accelerating mass production delivery [12] - The company focuses on multi-modal tactile perception and operation technology for robots, indicating strong innovation potential in the robotics field [12]

编辑 | 黄昱 作者 | 刘宝丹 互联网平台进入竞合新阶段之后，竞争格局又开始了新的演变。618大促来临之前，阿里和小红书联手 憋了个大招。 从发布会公布的内容来看，双方的合作主要体现在三个层面，一是数据打通，此次双方就品牌商家种草 达成战略合作，共建三方账号，商家可以通过淘宝种草星河平台观测从种草到下单的全链路效果，提升 投放效率。 二是业务层面，双方首次打开效果广告链路，新增笔记下方"广告挂链"功能，对于前期加入试点的品牌 来说，在小红书的投放内容可直接跳转至淘宝天猫。华尔街见闻获悉，只有广告笔记才可以添加淘宝链 接，该功能会先在部分行业做试点，后续会逐步开放。 三是投放，虽然双方都没有提及投放额度，但淘宝天猫明确表示，将加大投入，并为商家种草笔记进行 加热、投流。 不同于直接投流，这次合作，首次实现了小红书种草到淘宝消费转化的全链路打通，带来的直接效果是 投放效率的提升。近年来，品牌商家增长压力逐渐上升，经营确定性增长对商家的吸引力越来越大，这 也是推动淘宝天猫和小红书深度合作的重要推动力。 5月7日，华尔街见闻获悉，淘宝天猫与小红书已签订战略合作，打造"红猫计划"，将进一步开放融合， 打通从种草到购买 ...

Core Insights - The strategic partnership between Taobao Tmall and Xiaohongshu, known as the "Red Cat Plan," aims to create a complete commercial loop from content seeding to product purchase, providing new growth opportunities for platform merchants [1][5] - The collaboration will enhance brand merchants' ability to track the entire link from seeding to ordering through the Taobao Seed Star platform, improving advertising efficiency [1][3] - The introduction of the "advertising link" feature under notes will allow brands to directly drive traffic to their Taobao Tmall stores/products, facilitating a more direct conversion from content to sales [1][4] Industry Impact - This partnership is seen as a significant breakthrough in the e-commerce sector, combining Taobao Tmall's robust transaction system and supply chain advantages with Xiaohongshu's strong content ecosystem and young user base [3][4] - The collaboration is part of a broader trend of interconnectivity among internet companies, reflecting the industry's need for integration and new growth paths [4] - Taobao Tmall's ongoing investment in content e-commerce since 2016, including the establishment of a content e-commerce division in 2023, highlights its commitment to evolving within the content-driven market [3][4] Strategic Goals - Xiaohongshu's COO emphasized the importance of this partnership for brands, stating that it serves as the first touchpoint with users and supports the entire link from content seeding to transaction conversion [4] - The collaboration is a crucial step for Taobao Tmall's 2025 comprehensive operation strategy, following previous partnerships with over 200 internet platforms [4]

Core Insights - Taobao Flash Sale has launched four days earlier than planned due to high consumer enthusiasm and active participation from merchants [1] - Alibaba is integrating various instant retail services, including Ele.me and Hema, to enhance its e-commerce growth strategy [1][5] Group 1: Launch and Consumer Response - Taobao Flash Sale is now fully available nationwide, allowing users to receive large red envelopes for purchasing takeout [1] - Within two days of launch, consumers shared experiences of extremely low prices on social media, indicating strong demand [2] - Orders for brands like Nayuki's Tea surged over 200% within 24 hours of the launch, showcasing the platform's immediate impact [2][5] Group 2: Operational Strategy - The service leverages Ele.me's logistics capabilities to ensure delivery within 30 minutes across the country [5][6] - Taobao Flash Sale aims to integrate resources from Taobao, Tmall, and Ele.me to create a unique "e-commerce low price + instant delivery" advantage [5][6] - The strategy focuses on a "light asset, heavy collaboration" model, optimizing supply chain efficiency through technology and resource integration [6] Group 3: Consumer Benefits - Taobao Flash Sale emphasizes consumer benefits, offering daily red envelopes and long-term discounts on brand products [7] - The initiative is designed to enhance consumer welfare without engaging in aggressive competition [7]

低价竞争又少了一名选手。 文丨 孙海宁 编辑丨高洪浩 我们了解到，近期抖音电商调整经营目标优先级，不再把 "价格力" 放在首位，下半年将重点追求 GM （成交额）增长。今年年初时，实现低价还是抖音电商最重要的任务，其次是衡量消费体验的 "完美订单 率"、反应电商用户规模的月成交客户数（MAC），GMV 则排在末位。 变化发生的大背景是 抖音电商 GMV 增速不断下滑 。 今年一、二月（考虑到有春节假期，一般合并统计）抖音电商共实现近 5000 亿元 GMV，累计同比增速超 60%，三月同比增速则下滑到 40% 以下。二季度后，增速进一步跌至 30% 以内。2023 年时，抖音电商单 月增速总体还能维持在 50% 以上。 一名知情人士告诉我们，抖音内部清楚做低价会对 GMV 有一定影响，但上半年 GMV 增速下滑之快还是超出 了预期。目前，抖音集团高管也比过去更加频繁地参与电商业务的经营会，过问业务情况。判断直播电商形 式无法做到极致低价后，公司决定重将 GMV 放回第一优先级。 一些竞争对手比抖音更早地弱化低价战略。今年年初，淘宝天猫集团已将销售额、平均消费额定为最重要的 目标，而不再追求由低价带来的高订单量 ...