电商高质量发展

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2025电商新生态研讨会:专家热议千亿扶持引领行业高质量发展
21世纪经济报道· 2025-07-09 03:10
Core Viewpoint - The domestic e-commerce industry is entering a critical transformation period, facing challenges such as reduced user traffic and intensified competition, necessitating a focus on high-quality development and new growth opportunities [1][2]. Group 1: E-commerce Platform Evolution - E-commerce platforms have evolved into ecosystem enablers, utilizing measures like billion-dollar support to empower merchants and industries, thereby reconstructing connections between merchants and consumers [2][9]. - The industry is not in a saturated market; instead, changing consumer habits and emerging technologies present new growth points for e-commerce platforms [4][5]. - Platforms must ensure a favorable business environment for merchants while prioritizing consumer access to quality products, thus achieving a win-win ecosystem [9][10]. Group 2: New Opportunities in E-commerce - The rise of new consumption patterns and technologies offers fresh opportunities for e-commerce development, particularly in rural areas where platforms have expanded the sales radius of agricultural products [5][6]. - The "e-commerce westward" initiative by platforms like Pinduoduo has significantly reduced logistics costs and spurred growth in remote regions, demonstrating that new demand can emerge outside traditional market boundaries [6][11]. - The introduction of innovative services and technologies is crucial for meeting evolving consumer demands and enhancing the overall value chain in e-commerce [12][13]. Group 3: High-Quality Development Strategies - High-quality development in e-commerce is fundamentally about achieving a balance among consumers, merchants, and platforms, with a focus on value creation rather than mere transaction facilitation [7][9]. - Platforms are increasingly investing in merchant support initiatives, such as Pinduoduo's "billion-dollar support" plan, to stimulate industrial vitality and foster new quality supply chains [10][13]. - The application of advanced technologies like AI and big data is reshaping operational efficiency and user experience, which is essential for long-term sustainable growth in the e-commerce sector [13].