（文章来源：经济日报） 商务部电子商务司负责人21日介绍上半年我国电子商务发展情况。据测算，上半年，实物商品网上零售 额对社会消费品零售总额贡献率达29.6%，在线餐饮占餐饮收入比重增长1.9个百分点，可数字化交付的 服务进出口平稳增长。 消费电商汇聚品质新活力。扩消费政策在电商领域落地见效，培育品质电商、助力外贸拓内销等活动持 续推进，AI应用场景创新拓展。据国家统计局数据，1月至6月全国网上零售额增长8.5%。品质商品、 以旧换新、网络服务消费增长快，重点监测平台数字产品、15类国补家电和数码产品、网络服务消费分 别增长9.9%、12.7%、14.6%，4月以来平台外贸专区销售超33亿。人工智能等新技术加快应用，从提升 效率、创新产品服务等方面提升消费全链路智能化水平。 产业电商激发转型新潜力。产业电商惠企对接河北站，"数商兴农"进广西、进四川等活动持续举办、成 果显著。其中，举办产业对接活动超280场，覆盖企业超2200家次，达成2万余个合作意向。据商务大数 据监测，1月至6月农产品、电子产品、纺织产业电商交易额增长17.2%、7.3%、6.2%。 丝路电商凝聚普惠新共识。目前，丝路电商伙伴国新增肯尼亚 ...

Core Viewpoint - The data released by the National Bureau of Statistics indicates a steady growth in retail sales, with a total of 37,174 billion yuan in April, reflecting a year-on-year increase of 5.1% and a month-on-month increase of 0.24% [1] Group 1: Retail Sales Performance - In the first four months of the year, the total retail sales of consumer goods reached 161,845 billion yuan, showing a year-on-year growth of 4.7%, with service retail sales also increasing by 5.1% [1][2] - The retail sales of household appliances and audio-visual equipment, cultural and office supplies, furniture, and communication equipment saw significant year-on-year growth of 38.8%, 33.5%, 26.9%, and 19.9% respectively in April [2][3] Group 2: Consumer Behavior Trends - Basic living and upgraded goods experienced rapid growth, with year-on-year retail sales of staple food, sports and entertainment products, and gold and silver jewelry increasing by 14%, 23.3%, and 25.3% respectively in April [3] - Service consumption related to travel and outings grew rapidly, with transportation, communication, and tourism services maintaining double-digit growth in the first four months [3] Group 3: Policy Impact and Future Outlook - The ongoing effects of policies aimed at boosting consumption are evident, with a notable recovery in the consumer market, driven by the "old-for-new" consumption policy [4][5] - The government emphasizes the importance of boosting consumption as a key economic task, with expectations for continued market recovery as policy effects become more pronounced [4][5]