Core Viewpoint - The Chinese pickup truck market is experiencing growth, with significant increases in both domestic sales and exports, particularly in the new energy segment, indicating a shift towards electrification and a strong demand in specific regions [1][2][3]. Group 1: Overall Market Analysis - In June 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 8% but a month-on-month decrease of 8%, maintaining a high level compared to the past five years [1]. - From January to June 2025, total sales reached 307,000 units, representing a 16% year-on-year growth [1][5]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for 44.5% of total demand in June 2025 [1][16]. Group 2: Export Performance - In June 2025, pickup truck exports reached 26,000 units, a year-on-year increase of 18% but a month-on-month decrease of 8% [2][9]. - From January to June 2025, exports totaled 158,000 units, marking a 41% year-on-year growth [2][10]. - The export share of total pickup sales increased from 45% in 2024 to 55% in June 2025, indicating a strong international demand for Chinese pickups [2][10]. Group 3: New Energy Pickup Trucks - In 2024, new energy pickup truck sales reached 21,000 units, a remarkable year-on-year increase of 170% [3][12]. - In June 2025, new energy pickups sold 7,000 units, showing a staggering year-on-year growth of 506% [3][12]. - The cumulative sales of new energy pickups from January to June 2025 reached 41,000 units, reflecting an 890% increase compared to the previous year [3][12]. Group 4: Regional Sales Characteristics - The pickup market is primarily driven by small cities and rural areas, with significant demand in the Southwest and Northwest regions [16][26]. - Major cities like Shenzhen and Chengdu are showing strong performance, particularly in the new energy segment [1][18]. - The market dynamics are shifting, with traditional demand sources like construction and agriculture continuing to drive sales, while new consumer trends are emerging [16][26]. Group 5: Competitive Landscape - Great Wall Motors maintains a dominant position in the pickup market, holding nearly 50% of the domestic market share [21][23]. - Other key players such as Jianghuai, BYD, and Changan are also showing strong performance, particularly in exports [21][25]. - The competitive landscape is becoming more pronounced, with leading manufacturers increasingly capturing market share at the expense of smaller players [21][25].

点 击 蓝 字 关 注 我 们 本文全文共 3812 字，阅读全文约需 12 分钟 皮卡产销： 2025年4月全国皮卡生产5.2万辆，同比增长18.8%，1-4月皮卡生产18.4万辆，同比增长 12.2%；2025年4月份皮卡市场销售5.0万辆，同比增长14%，环比下降13%，处于4月历史最高位水平。2025年 1-4月份皮卡市场销售18.8万辆，同比增长9%，处于历史最高位。 长城汽车持续保持皮卡市场强势领军地位，国内外市场表现均很好。在国内皮卡零售市场，长城汽车、 江铃汽车、郑州日产、江西五十铃等表现持续看多，"皮卡一超三强"格局继续保持。皮卡市场的主力区域在西 南、西北为主，西部地区的皮卡需求较大。4月西南地区的皮卡需求表现较强。目前来看，2025年4月西南、西 北地区的皮卡需求占到总体需求的48%左右，成为两大核心市场。随着房地产调整、出口转内销的新经济增长 特征，大量农民工返省返乡，中西部和北方车市增长较强，皮卡市场有更好的内需发展空间。 皮卡出口： 全国皮卡市场2024年累计出口23.3万辆，增速76%。2025年4月皮卡出口2.4万辆，同比增长 20%，环比增长22%，行业出口占比继续保持高位， ...

点 击 蓝 字 关 注 我 们 本文全文共 3785 字，阅读全文约需 12 分钟 皮卡产销： 2025年3月全国皮卡生产5.7万辆，同比增长10%，1-3月皮卡累计生产13.2万辆，同比增长 9.4%；2025年3月皮卡市场销售5.8万辆，同比增长13%，环比增长33%，处于近5年的高位水平。2025年1-3月 皮卡市场累计销售13.7万辆，同比增长7%。长城汽车持续强势保持皮卡领军地位，国内外表现均很好。在国 内皮卡零售市场，长城汽车、江铃汽车、郑州日产、江西五十铃等表现持续看多，"皮卡一超三强"格局继续保 持。 皮卡市场的主力区域在西南、西北为主，西部地区的皮卡需求较大。3月西南地区的皮卡需求表现较强。 目前来看，2025年3月西南、西北地区占到总体需求的48%左右，成为两大核心市场。随着房地产调整、出口 转内销的新经济增长特征，大量农民工返省返乡，中西部和北方车市增长较强，皮卡市场有更好的内需发展空 间。 皮卡出口： 全国皮卡市场2024年累计出口23.3万辆，增速76%。今年以长城汽车为代表的皮卡总体行业出 口超强，2025年3月皮卡出口2.4万辆，同比增长20%，环比增长22%，行业出口占比继续保 ...

Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant growth in production, sales, and exports, particularly in the context of the increasing demand for electric pickups and the strong positioning of leading manufacturers like Great Wall Motors [2][3][12]. Overall Analysis of the Pickup Market - In February 2025, the production of pickups reached 38,000 units, a year-on-year increase of 32%, while sales were 43,000 units, up 30% year-on-year and 18% month-on-month, marking a historical high for the same period in five years [2][10]. - The overall performance of the pickup market is strong, with Great Wall Motors maintaining a leading position domestically and internationally, supported by other manufacturers like Jiangling Motors and Zhengzhou Nissan [2][3][12]. Export Performance - In February 2025, pickup exports reached 20,000 units, a year-on-year increase of 46% and a month-on-month increase of 8%, with a cumulative export of 38,000 units in the first two months, up 38% year-on-year [2][12]. - The export share of pickups in total sales has increased, reaching 47% in February 2025 and 48% in the first two months, indicating a strong international demand for Chinese pickups [12]. New Energy Pickup Trends - The sales of new energy pickups in 2024 are projected to reach 13,000 units, a 59% increase year-on-year, with February 2025 sales at 2,000 units, up 299% year-on-year and 25% month-on-month [3][15]. - The market for electric pickups is expected to grow rapidly, driven by increasing consumer demand and the introduction of models like the Geely Radar electric pickup [3][15]. Regional Sales Characteristics - The main sales regions for pickups are concentrated in the southwest and northwest, accounting for approximately 48% of total demand in February 2025, with strong performance noted in cities like Chongqing and Chengdu [19][20]. - The demand in eastern regions has not seen significant growth, while the county and rural markets have shown a notable increase in sales [20][22]. Competitive Analysis of Pickup Manufacturers - Great Wall Motors continues to dominate the domestic market with nearly 50% market share, while other manufacturers like Jiangling Motors and Zhengzhou Nissan are also performing well [27][33]. - The competitive landscape is characterized by a strong performance from leading manufacturers, particularly in export markets, with companies like SAIC Maxus and Changan Motors showing significant growth [25][30].