Core Viewpoint - Recent incidents of "goods not matching the description" in live-streaming sales have raised concerns about consumer trust and the integrity of the e-commerce industry, as businesses engage in deceptive practices to attract buyers [2][3][4] Group 1: Incidents of Deception - Consumers have reported receiving items that significantly differ from what was advertised, such as small chicks instead of large chickens and dead plants instead of healthy trees [3] - The marketing promises of "what you see is what you get" have turned into traps for consumers, leading to financial losses and damaging the reputation of live-streaming e-commerce [3][4] Group 2: Business Practices - Merchants employ deceptive tactics by showcasing high-quality samples while hiding disclaimers about potential discrepancies in the actual products [3] - The use of vague terms like "visual differences are normal" and "specifications must meet standards" allows sellers to evade responsibility for misleading advertising [3] Group 3: Regulatory Response - Regulatory bodies must take proactive measures to address these issues by establishing clear standards for live-streaming sales, including guidelines for sample displays and promotional language [4] - Platforms should enhance their accountability by implementing better technology, such as requiring complete recording of live streams and ensuring traceability of products from sample to delivery [4] Group 4: Consumer Protection - Consumers are encouraged to document their purchases and interactions during live-streaming sessions to protect themselves against fraud [4] - It is essential for consumers to report discrepancies immediately to platforms and regulatory authorities, rather than being deterred by sellers' disclaimers [4]

老陈再次炮轰嘎子，直播卖的手机是假货，官方回应确实没这款手机，近日，一场围绕"嘎子哥"谢孟伟 直播带货的风波引发广泛关注，8月21日，曾因反诈宣传走红的前民警"反诈老陈"发布视频，公开质疑 谢孟伟直播间销售的"GZcoolpad酷派X60"手机涉嫌虚假宣传。 在视频中，老陈指出，这款标称售价699元、配置为"256G、8核处理器"的手机，在酷派官网和正规电 商平台均未查询到任何相关信息，他直言："如果酷派没有这款型号，就必须明确告诉消费者，不要让 不明身份的人冒充官方产品来欺骗老百姓。"老陈的质疑迅速引发大量网友讨论，相关话题一度登上热 搜。 可以预见，这场争议将推动社会进一步关注明星带货的合规性，公众人物在享受流量红利的同时，更应 承担相应的社会责任，带货不是演戏，面对数以万计的消费者，诚信才是立身之本。唯有透明公开，才 能真正赢得市场的长期信任，对此你们有什么想说的吗？ 特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 面对质疑，谢孟伟在直播中作出强硬回应，强调自己带货的所有产品均为正品，不存在欺诈问题，但随 着争议 ...

19日，东方甄选在港股市场走出"过山车"行情。 早盘该股一度冲高涨幅超过23%，刷新2023年2月以来盘中新高；但午后风云突变，股价高台跳水， 截至 收盘跌幅扩大至20.89%，报34.32港元。若以日内高点计算，追高资金在不足两小时内浮亏逾30%，市值蒸发超190亿港元。 东方甄选股价的暴跌，来自 公司业绩承压、直播监管以及高管被立案调查的几条市场传言： 此外，还有一则业绩预告的传言：东方甄选将于本周五（8月22日）披露年报，有消息称市场预期净利润或下滑超40%，动态市盈率已显示"亏损"。 19日下午，东方甄选官方账号发布辟谣声明称，关于周成刚老师的传闻纯属谣言， 关于"东方甄选佣金率长期超30%"的说法严重失实，东方甄选售卖产品 确保高品质和高性价比， 实际平均佣金率不到20%。 针对上述谣言，我司已启动报警和司法流程，对于这样的不法行为，我们将一追到底。 今天下午，有市场消息称，新东方集团CEO、俞敏洪的长期搭档周成刚，涉嫌通过关联交易侵占上市公司利益，目前已被监管部门立案调查。导致 了投资者恐慌性抛售。 直播带货行业方面，据称监管拟限制高佣金抽成模式，公司30%+佣金率的盈利根基恐遭动摇。 监制：韩霁 ...