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华南市占率行业第一!三一重卡直服模式为客户带来了什么?
第一商用车网· 2025-11-17 07:05
Core Viewpoint - SANY Heavy Truck's direct service model is highly trusted and recognized by customers, contributing to its leading position in the electric heavy truck market in South China [3][5]. Group 1: Direct Service Model - SANY Heavy Truck has initiated a nationwide "2025 Service Journey" campaign, where service engineers actively visit customers to ensure vehicle operation and gather feedback [1]. - The direct service model goes beyond vehicle maintenance, focusing on driver training and assisting customers with operational management to ensure efficient operations and cost reduction [5][12]. - Compared to traditional third-party services, SANY's direct service model eliminates intermediaries, allowing customer requests to reach the manufacturer directly for timely and professional service [5][11]. Group 2: Customer-Centric Approach - SANY Heavy Truck has established over 170 regional direct service outlets and more than 50 direct service centers nationwide, ensuring quick and effective service for customers [9][15]. - The service team is equipped with 2-3 engineers per outlet, with a service radius of less than 30 kilometers, and is supported by a central warehouse that covers over 90% of parts needs [11][15]. - The company emphasizes a seamless transition from vehicle delivery to operational support, ensuring customers have no concerns post-purchase [9][12]. Group 3: Rapid Response and Parts Supply - SANY Heavy Truck's service engineers are stationed near customer operations to provide immediate support, with response times of 5 minutes for urgent issues and 30 minutes for general faults [13][15]. - A three-tier parts supply system has been established to ensure timely availability of parts, with a rapid response mechanism in place for customer requests [15][16]. - The use of big data and AI technology allows SANY to predict potential faults and maintain adequate parts inventory, enhancing service reliability [15][16]. Group 4: Market Position and Product Development - SANY Heavy Truck has achieved the highest market share in the electric heavy truck sector in South China, attributed to its focus on safety, reliability, comfort, intelligence, and low energy consumption [3][5]. - The company has launched various electric heavy truck models tailored to different operational scenarios, continuously driving the development of the new energy heavy truck industry [16].
直服模式成“杀手锏”!购置120辆三一电动重卡用户现身说法
第一商用车网· 2025-11-02 12:45
Core Viewpoint - The electric heavy truck market necessitates a transformation in after-sales service to meet the unique demands of electric vehicles, which differ from traditional fuel models. Enhanced service capabilities are essential to gain user acceptance and preference in the era of electrification [1]. Group 1: Company Overview - Liyuan Industrial Co., Ltd., established in 1999, is a comprehensive enterprise involved in chemicals, transportation, and processing, currently operating a fleet of 140 electric heavy trucks, with 120 being SANY electric heavy trucks [4]. - The company transitioned from traditional fuel trucks to electric models due to business growth and environmental policy requirements, starting with a trial purchase of 20 SANY trucks in September last year [4][6]. Group 2: Service Model Evaluation - The choice of SANY electric heavy trucks was influenced by the brand's reputation and the effectiveness of its direct service model, which provides superior after-sales support compared to competitors [6][7]. - The direct service model allows Liyuan to have control over service issues, significantly improving response times and operational efficiency, which is crucial for the transportation business [8][10]. Group 3: Operational Efficiency - The direct service model has led to faster parts availability and higher repair efficiency, minimizing downtime and enhancing vehicle utilization, which directly contributes to increased revenue for Liyuan [10][12]. - SANY's approach to repairs, which involves complete part replacements rather than piecemeal fixes, further reduces operational disruptions [10][12]. Group 4: Market Impact - The success of the direct service model has not only improved Liyuan's operational efficiency but has also established a positive reputation for SANY in the market, leading to repeat purchases of their electric heavy trucks [15][17]. - As competition in the electric heavy truck market intensifies, SANY's differentiated service model positions it as a reliable and efficient brand, enhancing its market presence [17].
沟通零距离!三一重卡靠直服模式拿下梅州超7成市占率
第一商用车网· 2025-10-31 07:05
Core Viewpoint - The article highlights the effectiveness of SANY Heavy Truck's direct service model in enhancing operational efficiency for customers, particularly in the context of the growing demand for electric heavy trucks in the market [1][9][14]. Group 1: Company Overview - SANY Heavy Truck is recognized as a leading brand in the new energy heavy truck industry, with a focus on a straightforward direct service model and a strong service support team [1]. - The company has achieved a market penetration rate exceeding 70% in the Meizhou region for electric heavy trucks, indicating strong customer preference and satisfaction [6]. Group 2: Customer Experience - Xu Zhimin, General Manager of Guangdong Haolong Automobile Manufacturing Co., shared that his fleet currently operates 60 SANY electric heavy trucks, with plans to increase this number to 150 by the end of the year due to stricter environmental regulations [4][6]. - The direct service model of SANY allows for immediate communication between customers and service personnel, enhancing problem resolution efficiency and customer satisfaction [11][12]. Group 3: Service Model Advantages - SANY's direct service model eliminates intermediaries, allowing customers to communicate directly with on-site service engineers, which significantly improves service response times [11]. - The company provides a well-structured parts supply system, ensuring timely availability of components for various electric truck models, which is seen as a customer-centric approach [11][12]. Group 4: Market Trends - The article notes a significant trend towards electrification in the heavy truck market, with many transport companies transitioning from fuel-powered trucks to electric models, driven by environmental considerations [6][14]. - The competitive landscape in the heavy truck industry emphasizes the need for robust after-sales support, which SANY Heavy Truck effectively addresses through its direct service model [8].
维保不进站 直服“送上门”!三一重卡如何改写售后法则?
第一商用车网· 2025-10-17 07:00
Core Viewpoint - The article highlights the successful implementation of SANY Heavy Truck's direct service model, which enhances customer satisfaction and operational efficiency for logistics companies, particularly in the electric heavy truck sector. Group 1: Service Model and Customer Experience - SANY Heavy Truck's direct service model allows for quick response times, with service engineers arriving on-site within one to two hours to resolve issues, ensuring minimal downtime for drivers [1][14]. - The company has established a strong relationship with clients, exemplified by the case of Liuhe New Energy, which transitioned to SANY electric heavy trucks after initial challenges with other brands [5][9]. - Liuhe New Energy's fleet, primarily consisting of SANY trucks, has achieved over 200,000 kilometers in total mileage with low maintenance costs, reinforcing the reliability of SANY's products [9]. Group 2: Operational Efficiency and Cost Savings - The shift to electric heavy trucks is driven by both environmental policies and cost considerations, with SANY electric trucks costing significantly less to operate compared to traditional fuel vehicles [16]. - Liuhe New Energy's operational model emphasizes the importance of vehicle reliability, as downtime directly impacts profitability and driver income [10]. - The company has been recognized for its environmental efforts, being selected for the Ministry of Transport's zero-carbon pilot project, which is attributed to SANY's support and service [17]. Group 3: Future Improvements and Customer Feedback - Liuhe New Energy expressed a desire for improved parts availability, as the current supply chain is still under development, with a new parts center expected to be operational by the end of October [12]. - The direct service model has been praised for alleviating many operational challenges, allowing drivers to contact service engineers directly for quick resolutions [14]. - SANY Heavy Truck's commitment to customer service is evident in their proactive approach to addressing client needs and enhancing service quality [12][14].
“客户第一”不只是口号:三一重卡以“直服”重塑行业生态 | 头条
第一商用车网· 2025-09-19 06:48
Core Viewpoint - The article emphasizes that the service model is becoming a key factor in user experience and brand image in the rapidly developing new energy heavy truck market, with SANY Heavy Truck leading the way through its "Direct Service" model [1][20]. Group 1: Industry Context - The transition to new energy heavy trucks represents not only a change in power sources but also a transformation in operational models, requiring faster response and specialized service due to the unique technical demands of electric systems compared to traditional fuel vehicles [3][6]. - Traditional multi-layered agency models hinder timely service responses, negatively impacting user experience, which has prompted SANY Heavy Truck to innovate its sales and service approach [5][6]. Group 2: SANY's Direct Service Model - SANY Heavy Truck has implemented a "Direct Sales" model, allowing direct contracts between manufacturers and customers, ensuring customized solutions based on actual operational scenarios, thus eliminating information misalignment and cost increases [5][9]. - The "Direct Service" model is a complete reconstruction of the service ecosystem, providing on-site support and tailored solutions without intermediaries, enhancing customer trust and service efficiency [7][9]. - SANY's approach emphasizes a "customer-first" philosophy, focusing on creating a service loop rather than merely selling vehicles, which contrasts with competitors still relying on third-party service providers [9][17]. Group 3: Service Efficiency and Commitment - Under the "Direct Service" model, SANY employs its own staff for on-site repairs, equipped with mobile parts warehouses, ensuring rapid response to customer needs and high service efficiency [12][15]. - SANY has established over 170 direct service stations and mobile service warehouses nationwide, supported by a large team of engineers and technicians, committing to a service promise of rapid response times and effective problem resolution [15][19]. Group 4: Strategic Implications - The "Direct Service" model not only enhances SANY's market position but also serves as an innovative benchmark for the industry, promoting a shift from a "selling vehicles" mindset to a "user operation" mindset [19][20]. - SANY's commitment to high investment in service infrastructure and human resources aims to ensure a broad and responsive service network, which is crucial for building brand loyalty and market share in the competitive new energy heavy truck sector [19][20].