在全域经营生态下，短直联动模式正在助力更多快手商家生意高效增长。快手电商平台数据显示，短直 联动模式相比仅直播能够为商家带来80%额外曝光增量，做好短视频引流正在成为商家扩大经营规模的 高效路径。 快手年终购物狂欢节期间，众多商家依托短引赋能，成功实现流量爆发和生意跃迁。快手女装商家@柒 品羊服饰 正是通过增加短视频发布数量及短视频引流商业化投放，在直播勤奋度基本不变的情况下， 成功收获短引和直播场域的曝光与成交爆发。 2025年12月3日-14日期间，柒品羊直播日均曝光次数环比增长超260%，其中短引贡献曝光占比达达 52%，直播日均GMV环比增长超400%，短引贡献GMV占比50%。 短直联动打爆单品，大促GMV超千万 聚焦短视频场域，柒品羊持续创作产品介绍、模特上身、面料细节等种草内容，以及棉裤羊毛来源、工 厂加工等溯源内容，吸引更多人进入直播间。"我们直播间大概60%-70%的流量都是短引带来的。短视 频内容做得好一点，下单率也会更高。"阿宇介绍，日常经营中，柒品羊一般每天发布5条短视频，发布 时间主要集中在早晚6点等用户流量高峰时段。 品快手 22:42 - 1 11 5G 92 PINYAN 14 ...

Core Insights - The article discusses the upcoming "Double Eleven" shopping festival and highlights Kuaishou's strategies to enhance consumer experience and support merchants [1][2][5] Group 1: Kuaishou's Strategies for Double Eleven - Kuaishou will provide substantial support for the Double Eleven event, including several billion in traffic subsidies, 2 billion in user red envelopes, and 1 billion in product subsidies to enhance consumer purchasing power [1][5] - The focus has shifted from merely competing on price to improving consumer experience and ensuring merchants can profit, indicating a transformation in the e-commerce landscape [2][5] - Kuaishou's Super Selection Conference gathered around 3,000 merchants and influencers to discuss product selection and promotional mechanisms for the festival [3][4] Group 2: Merchant and Influencer Engagement - Merchants showcased high-quality products and made commitments to consumers, such as offering significant discounts and guarantees on product authenticity [3][4] - The conference featured a special area for local products, emphasizing Kuaishou's collaboration with local industry associations to boost the e-commerce ecosystem in Guangzhou [4] Group 3: Growth Strategies and Metrics - Kuaishou's e-commerce operations emphasize the importance of both public and private domain strategies, with public domain traffic accounting for about 70% and private domain transactions being four times more efficient [8] - The platform's dual approach of integrating short videos and live streaming has proven to significantly enhance user engagement and sales conversion rates [8][10] - In the second quarter of 2025, Kuaishou's e-commerce GMV grew by 17.6% year-on-year, reaching 358.9 billion, with active user engagement also showing positive trends [10]

快手电商达人生态与分销业务负责人陈天华阐述快手达人生态的发展成果与升级方向。数据显示，上季 度快手动销达人日同比增长25%，达人日均带货商品数同比增长37%，上半年GMV破百万爆品同比增长 19%，达人生态活力持续释放。 快手电商大促运营负责人屈天义明确了"双十一"大促的核心策略。今年双十一大促全周期流量补贴将达 千亿。 据介绍，今年以来，快手电商展示出稳健的增长势能。数据显示，2025年第二季度，快手电商业务 GMV同比增长17.6%，达到3589亿元，泛货架电商GMV占比总电商GMV超过32%。(完) 中新网广东新闻9月17日电 (记者 蔡敏婕)2025快手电商双11商家大会15日在广州举行。本次大会聚焦下 半年电商大促周期的商家增长难题，多位行业专家及标杆商家代表，通过多场主题演讲、圆桌论坛与案 例拆解，从生态建设、流量运营、品牌成长等多个维度，探讨全域增长的经营方法。 快手电商C端产品部兼商业化电商广告产品部负责人孔慧指出，当前电商行业全域协同驱动高速增长的 趋势显著，快手电商Q2 GMV(商品交易总额)同比增长17.6%，其中短视频GMV同比增长超30%，泛货 架GMV贡献占比突破32%，"货找人" ...