本报讯 （记者李雯珊）11月20日，以"破旧立新决战未来"为主题的"2025新汽车年度盛典"在广州举办。 2025年，中国汽车产业正站在一个关键的十字路口。一面是高歌猛进：中国品牌以超过60%的市场份 额，实现了从追随者到引领者的蜕变。另一面却是危机暗涌：行业利润持续探底，惨烈的价格战已触及 生存底线。 （文章来源：证券日报） 据广汽昊铂用户生态负责人郑莹介绍，今年广汽集团组织了用户线下的听劝会，名为"用户全开 麦"，"我们是把广汽集团旗下三大自主品牌的车主都请过来，给我们提供了宝贵的意见，包括产品的进 化、服务的提升、营销的创新等。所以今年我们可以说是跟用户之间建立了一个非常自驱动的一个'活 水'机制，把品牌方和用户方紧紧地联系在了一起。" 在广汽集团平台技术研究院新能源动力研发负责人祁宏钟看来："对于不同级别的车或者不同使用区域 的车确实有更适合的路线。但我们国家的能源结构正快速地向以电为主演化，这样就决定了我们国家以 电为主的形式肯定会是主流，只是说在电动不适用的场景和车型上，有没有更好的解决方案，因此插电 和增程就作为更多的补充形式出现。" 在这个重要的历史节点，2025新汽车年度盛典以"破旧立新，决 ...

记者丨张明艳 何煦阳 编辑丨吴晓宇 11月20日，由南方财经全媒体集团指导、21世纪经济报道主办，以"破旧立新 决战未来"为主题的"2025新汽车年度盛典"在广州隆重举 办。 2025年，中国汽车产业正站在一个关键的十字路口。 一面是高歌猛进：中国品牌以超过60%的市场份额，实现了从追随者到引领者的蜕变。另一面却是危机暗涌：行业利润持续探底，惨烈 的价格战已触及生存底线。 这"冰火两重天"的境地，迫使每一位玩家都必须直面一个灵魂拷问：当中国汽车驶入存量市场，参与者靠什么活下去？ 破旧立新，已然成为行业突围的必由之路。 在这个重要的历史节点，2025新汽车年度盛典以"破旧立新，决胜未来"为主题，试图在行业迷雾中，围绕用户、技术、生态与战略四大 维度，勾勒出通向最终竞争圈的核心路径。 盛典分别从重构用户价值、多元技术共生、智造赋能产业、攻坚海外市场、迎接全新未来五大篇章，邀请来自车企及供应链企业的嘉 宾，深度剖析汽车产业的破局突围之路，甄选出引领行业发展潮流的优秀案例，并进行案例分享，通过与行业嘉宾的深度互动，解析汽 车行业现状、发展瓶颈及未来趋势，为行业发展提供前瞻性建议。 南方财经全媒体集团副总编辑，21世纪 ...

Core Insights - The Chinese automotive industry is at a critical juncture in 2025, experiencing both rapid growth with domestic brands capturing over 60% market share and facing challenges such as declining profits and intense price wars [2][3] - The theme of the "2025 New Automotive Annual Ceremony" is "Breaking the Old and Establishing the New," focusing on user value, technology, ecosystem, and strategy to navigate the industry's future [3][5] Industry Trends - The automotive sector is transitioning from a growth phase to a competitive landscape, necessitating a shift in strategies to meet user demands and enhance product offerings [10][11] - The integration of AI and advanced technologies is reshaping the automotive experience, with companies emphasizing the importance of user feedback and co-creation in product development [13][14] Technological Innovations - Companies are exploring a dual approach of "software-defined vehicles" and "hardware-locked experiences," with a focus on enhancing user experience through innovative design and technology [6][23] - The rapid iteration of technology requires robust R&D capabilities to ensure safety and reliability in new features, as demonstrated by the significant collision avoidance statistics reported by Li Auto [8] Market Dynamics - The overseas market is becoming increasingly important for Chinese automotive companies, with challenges such as regulatory barriers and cultural differences being addressed through initiatives like NESTA-Global [19] - The emphasis on electric vehicles is clear, with a consensus that pure electric technology will dominate the future, while hybrid and extended-range solutions serve as complementary options [16][17] Notable Achievements - The "2025 New Automotive Annual Ceremony" recognized several companies for their contributions, including Xiaopeng for design, Horizon Robotics for intelligent driving, and AION for manufacturing excellence [24][25]