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中消协发布上半年投诉情况 私域引流营销乱象频出
Bei Jing Shang Bao· 2025-08-07 01:09
Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The association highlighted key complaint areas, including traps targeting elderly consumers, private domain marketing issues, emotional consumption, online agricultural product purchases, jade live-streaming scams, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint area, with various deceptive practices identified, such as internet-induced traps, offline sales fraud, and false advertising in live-streaming [2][3] - Specific cases illustrate the issue, such as a consumer's parents being misled into purchasing an overpriced water purifier under false pretenses of health benefits [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and inadequate after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and challenges in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7][8] - The association recommends establishing industry standards for emotional consumption services to ensure consumer protection and service quality [8] Group 4: Other Complaint Areas - Complaints related to high-temperature air conditioning demand, online agricultural product disputes, and increasing issues in jade-related purchases have been noted [4] - The concert industry has also seen a rise in complaints, particularly regarding refund issues [4]
中消协半年投诉热点聚焦私域直播等
Bei Jing Shang Bao· 2025-08-06 16:05
Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The main complaint issues include traps targeting elderly consumers, private domain marketing chaos, emotional consumption, online agricultural product purchases, jade live streaming, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint issue, with various deceptive practices identified, including internet-induced traps, offline sales fraud, and false advertising in live streams [2][3] - Specific cases highlight how elderly individuals are misled into purchasing overpriced products under false pretenses, such as health benefits and free gifts [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and lack of after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and difficulties in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption Concerns - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7] - Recommendations include establishing industry standards for emotional consumption services to ensure consumer protection and quality assurance [8] Group 4: Other Notable Complaints - Complaints related to high temperatures driving air conditioning sales, agricultural product online purchase disputes, and increasing issues in jade-related transactions have been noted [4] - Concert-related complaints have also surged, particularly regarding refund issues [4]
直播间引流卖假货、申请退款即“失联”!最新曝光来了!
Zhong Guo Ji Jin Bao· 2025-08-06 15:09
Core Insights - The report from the China Consumers Association highlights a significant increase in consumer complaints, with a total of 995,971 complaints received in the first half of 2025, representing a year-on-year growth of 27.23% [1][4] - The association resolved 509,655 complaints, recovering economic losses amounting to 452 million yuan for consumers [1] - The report identifies after-sales service issues as the most prominent complaint category, accounting for 26.47% of total complaints [4] Complaint Categories - After-sales service issues are the most common, with internet services, social services, education and training services, sales services, and cultural, entertainment, and sports services being the top five complaint categories [4] - Complaints related to financial services, education and training services, and sales services have seen an increase compared to the first half of 2024 [4] Specific Complaint Trends - There is a notable rise in complaints regarding jade products, particularly related to false advertising during live-stream sales [5] - Common issues include merchants concealing product flaws, misleading quality claims, inducing off-platform transactions, and providing counterfeit certification [5][6] - Merchants often fail to honor after-sales commitments, making it difficult for consumers to return products [6] Targeting Vulnerable Groups - The report indicates a rise in scams targeting elderly consumers, with misleading online promotions, fraudulent in-person sales events, and deceptive live-stream marketing tactics being prevalent [12] - Specific cases illustrate how elderly individuals are misled into purchasing overpriced or ineffective products under false pretenses [12][13] Private Domain Marketing Issues - The rise of private domain marketing has led to increased consumer complaints, with merchants using deceptive advertising to lure customers into private transactions [14] - Issues include evading platform regulations, lack of transaction records, and poor product quality, leading to challenges in consumer rights protection [15] Additional Consumer Issues - The report also addresses various other consumer issues, including logistics and after-sales service for air conditioning, emotional consumption products, online agricultural product purchases, and refund problems for concert tickets [16]