Workflow
老年消费陷阱
icon
Search documents
中消协发布上半年投诉情况 私域引流营销乱象频出
Bei Jing Shang Bao· 2025-08-07 01:09
Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The association highlighted key complaint areas, including traps targeting elderly consumers, private domain marketing issues, emotional consumption, online agricultural product purchases, jade live-streaming scams, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint area, with various deceptive practices identified, such as internet-induced traps, offline sales fraud, and false advertising in live-streaming [2][3] - Specific cases illustrate the issue, such as a consumer's parents being misled into purchasing an overpriced water purifier under false pretenses of health benefits [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and inadequate after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and challenges in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7][8] - The association recommends establishing industry standards for emotional consumption services to ensure consumer protection and service quality [8] Group 4: Other Complaint Areas - Complaints related to high-temperature air conditioning demand, online agricultural product disputes, and increasing issues in jade-related purchases have been noted [4] - The concert industry has also seen a rise in complaints, particularly regarding refund issues [4]
中消协半年投诉热点聚焦私域直播等
Bei Jing Shang Bao· 2025-08-06 16:05
Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The main complaint issues include traps targeting elderly consumers, private domain marketing chaos, emotional consumption, online agricultural product purchases, jade live streaming, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint issue, with various deceptive practices identified, including internet-induced traps, offline sales fraud, and false advertising in live streams [2][3] - Specific cases highlight how elderly individuals are misled into purchasing overpriced products under false pretenses, such as health benefits and free gifts [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and lack of after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and difficulties in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption Concerns - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7] - Recommendations include establishing industry standards for emotional consumption services to ensure consumer protection and quality assurance [8] Group 4: Other Notable Complaints - Complaints related to high temperatures driving air conditioning sales, agricultural product online purchase disputes, and increasing issues in jade-related transactions have been noted [4] - Concert-related complaints have also surged, particularly regarding refund issues [4]
中消协发布上半年投诉热点,老年消费三类误导行为亟待规范
Xin Jing Bao· 2025-08-06 09:51
Group 1 - The report by the China Consumers Association highlights the increasing prevalence of consumer traps targeting the elderly, with deceptive practices becoming more sophisticated and covert [1] - Three types of misleading behaviors are identified as needing regulation: online promotional traps, offline sales fraud, and false advertising during live broadcasts [1] - Specific examples include misleading online ads promising easy money or free gifts that lead to unauthorized payments, fraudulent sales tactics in rural areas, and deceptive live stream promotions that misrepresent ordinary products as valuable collectibles or miracle cures [1] Group 2 - The China Consumers Association emphasizes that the quality of the consumer environment for the elderly is crucial for consumer safety and reflects social fairness and civilization [2] - Recommendations include enhancing targeted consumer education for the elderly, encouraging family members to assist in identifying high-risk advertisements, and establishing a regulatory list for elderly consumer protection [2] - There is a call for increased scrutiny of live streaming platforms regarding merchant qualifications and product reviews to prevent high-risk content from being directed at elderly users [2]
中消协发布上半年投诉热点:老年消费陷阱频现 三类误导行为亟待规范
Bei Jing Shang Bao· 2025-08-06 09:38
Group 1 - The core viewpoint of the articles highlights the significant increase in consumer complaints in China, particularly targeting the elderly demographic, with a total of 995,971 complaints received in the first half of 2025, representing a year-on-year growth of 27.23% [1] - The consumer complaints led to the resolution of 509,655 cases, resulting in a total economic loss recovery of 452 million yuan for consumers [1] - The rise in complaints is attributed to various scams targeting the elderly, including internet advertising traps, offline sales fraud, and misleading live-stream promotions [1] Group 2 - The China Consumer Association emphasizes the importance of a safe consumption environment for the elderly, linking it to social fairness and the level of civilization [2] - Recommendations include enhancing targeted consumer education for the elderly, promoting short and practical anti-fraud campaigns, and encouraging family members to assist in identifying high-risk advertisements or live-stream content [2] - There is a call for regulatory bodies to establish a focused oversight list for elderly consumer issues, increasing enforcement against false advertising in live-streams, online inducements, and chaotic rural sales practices [2]
中消协发布上半年投诉情况 老年消费陷阱频现成热点
Zhong Guo Xin Wen Wang· 2025-08-06 06:59
Core Insights - The report by the China Consumers Association highlights the increasing prevalence of consumer traps targeting the elderly, with various deceptive practices emerging [1] Group 1: Types of Consumer Traps - Internet promotional traps involve unscrupulous merchants enticing elderly consumers with phrases like "earn money by walking" and "free red envelopes," leading to unauthorized payments for membership fees [1] - Offline sales fraud occurs when criminals use promotions or free seminars to sell substandard or counterfeit products at inflated prices, particularly in rural areas [1] - Live streaming false advertising exploits the elderly's limited ability to discern information, with some hosts misrepresenting ordinary items as valuable antiques or miracle health products [1] Group 2: Other Complaint Trends - Complaints also surged regarding chaotic private domain marketing, false advertising, and inadequate after-sales service [2] - The demand for air conditioning increased during high temperatures, leading to logistics and after-sales issues [2] - Emotional consumption trends are rising, with related problems needing regulatory attention [2] - Issues with online agricultural product purchases are becoming more frequent, highlighting consumer disputes [2] - Complaints about jade products have notably increased, with live streaming false advertising being a significant concern [2] - Risks associated with zero-experience high-salary skill training programs are emerging, requiring consumer vigilance [2] - Complaints related to concert ticket refunds have been rising monthly, with refund issues becoming a focal point [2]