老年消费

Search documents
中消协发布上半年投诉情况 私域引流营销乱象频出
Bei Jing Shang Bao· 2025-08-07 01:09
Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The association highlighted key complaint areas, including traps targeting elderly consumers, private domain marketing issues, emotional consumption, online agricultural product purchases, jade live-streaming scams, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint area, with various deceptive practices identified, such as internet-induced traps, offline sales fraud, and false advertising in live-streaming [2][3] - Specific cases illustrate the issue, such as a consumer's parents being misled into purchasing an overpriced water purifier under false pretenses of health benefits [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and inadequate after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and challenges in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7][8] - The association recommends establishing industry standards for emotional consumption services to ensure consumer protection and service quality [8] Group 4: Other Complaint Areas - Complaints related to high-temperature air conditioning demand, online agricultural product disputes, and increasing issues in jade-related purchases have been noted [4] - The concert industry has also seen a rise in complaints, particularly regarding refund issues [4]
行业动态 | 一周银发产业大事件速览
Sou Hu Cai Jing· 2025-05-16 15:06
Group 1: Elderly Care Services - China leads the development of international standards for age-friendly digital economy, focusing on online shopping, digital banking, and smart community services for the elderly [7][8] - The first national standard for brand value evaluation in the elderly care service industry has been released, detailing 46 indicators for measuring brand strength [7][8] - The Ministry of Human Resources and Social Security plans to add a new occupation, "Elderly Care Specialist," to enhance the workforce in elderly services [8] Group 2: Business Collaborations and Innovations - Haier Health and Zepu Kangdao have partnered to create a new model for smart elderly care, integrating various health technology solutions [8] - Fosun Baodexin and BOE have signed a cooperation agreement to develop an "insurance + elderly care" model, enhancing health management and care services in Sichuan [8] - Jingneng Group reported a 15.09% year-on-year increase in revenue, focusing on expanding institutional elderly care services [9] Group 3: Financial Developments in Elderly Care - China Insurance has announced a plan to acquire 100% of Beijing Jinsui Technology for 302 million yuan, aiming to enhance its health consumption product offerings [12] - The China Insurance Association has released guidelines for elderly service standards, promoting better service for older clients [12] - New financial products and services are being developed to support multi-tiered elderly care systems in Guangzhou and Jiangsu [20] Group 4: Health and Wellness Innovations - JD Health reported a revenue of 16.645 billion yuan in Q1 2025, focusing on AI applications in healthcare services [14] - NuoVation and Oriental Gene have partnered to advance Alzheimer's disease diagnostics, enhancing medical service quality [14] - A new health management program is being developed by Ping An Health and Novo Nordisk, focusing on obesity management [14] Group 5: Technological Advancements - The first intelligent rehabilitation demonstration base has been established in Shanghai, focusing on the application of intelligent robots in rehabilitation [18] - Companies like Huawei and UBTECH are collaborating to develop humanoid robots for home services, enhancing elderly care solutions [18] - "Aoyi Technology" has secured nearly 100 million yuan in funding to advance brain-computer interface technology [18]