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一个月10多个副牌齐开,餐饮巨头们在急什么?
3 6 Ke· 2026-01-07 02:44
头部餐饮,打响新一轮"副牌"战 临近年关,各大餐饮品牌又个个摩拳擦掌,开出了一个个新品牌。海底捞、百胜中国、九毛九、麻六记等头部玩家密集落子。 3、不再局限于本土市场,更延伸至下沉与出海的"双向突围"。 这次的副牌大军,隐藏着什么焕新路径? 2025年下半年,头部餐饮再次集体加码做副牌,最明显的变化是更聚焦了。 首先,是聚焦大刚需和质价比,同时对已有副牌进行升级。 消费理性回归,品质性价比的趋势不可忽视。近日,呷哺呷哺在上海新开一家名为"呷哺牧场"的自选小火锅,主打高品质、平价化策略,推出2.91元、 5.91元、8.91元三档涮菜,肉品9.91元起,人均大概60元左右,新品牌的定位和市面上流行的小火锅差别不大,实际上,呷哺呷哺主品牌人均也在70、80 元左右,因此新品牌能否和呷哺形成差异化经营,值得观望。 规模不再是推副牌的第一目标,在市场中长久经营才是真理。九毛九副牌曾多达五六个,而今势能较大的当属太二和怂火锅,面临业绩连年下滑,九毛九 副牌战略有所收缩,2025年将重心置于太二这张王牌的升级。太二从单一品类,到增加明档亮厨和热菜小炒,再到年底全面升级为主打"鲜活模式"的川菜 馆,一次次挑战,属实是非常有 ...
培养科创人才 服务强国强军
Xin Lang Cai Jing· 2025-12-27 18:41
转自:光明日报 党的二十届四中全会提出,如期实现建军一百年奋斗目标,高质量推进国防和军队现代化。"十五 五"规划实施正值实现建军一百年奋斗目标的攻坚期,培养军队科技创新人才,对于推进国防和军队现 代化建设具有重大意义。 军队科技创新人才,是具备战略科学家视野、科技领军能力与创新活力的军事科技骨干,其核心特 质是"技术赋能作战"的融合能力,可在无人系统优化、跨军种网络构建等领域实现技术向作战优势的转 化,是现代战争"科技制胜"的核心能力。 当前,国际安全环境的复杂化使智能化战争从理论走向现实,需建立与战争形态同频的人才培养快 速响应机制。人工智能等技术3至5年的迭代周期,与战略科学家十数年的成长周期形成尖锐矛盾,需建 立"超前预置"的培育机制,通过前沿学科布局、前瞻性课程设置,实现人才成长与技术发展的节奏适 配。智能化战争呈现"跃变式"升级,但军事能力生成需渐进积累。这就要求提前储备人才,为军事力量 结构优化提供有力支撑。 现代战争"体系对抗、科技制胜"的逻辑,要求军队科技创新人才从"单一专家"转型为"跨域复合领 军者"。这种能力重构是思维模式与价值理念的全方位升级。全域作战胜负取决于体系效能,人才需打 破"专 ...
果然是美国害怕的人:李成刚一句话定调中美谈判!美方撤回100%关税
Sou Hu Cai Jing· 2025-10-29 05:33
Core Points - The sixth round of US-China trade talks concluded in Kuala Lumpur, lasting over 10 hours, focusing on tariffs, rare earth controls, and agricultural trade, with a notable absence of heated disputes and a rare mention of "constructive discussions" and "preliminary consensus" [1][2] - US Treasury Secretary Bessent stated that a "very successful framework" was established, confirming that the US will not impose a 100% tariff on China, while President Trump expressed optimism about reaching a comprehensive agreement [1][2] - Despite the positive tone, the talks did not yield substantial results on key issues, with the US unable to force concessions from China on core topics, while China maintained its strategic bottom lines regarding rare earth controls and technology autonomy [2][4] Group 1: Negotiation Dynamics - The talks revealed a shift in negotiation dynamics, with China gaining the upper hand in conflict escalation, as evidenced by the US stock market's decline and the US government's hesitance to implement tariffs due to market reactions [4][5] - China's counter-strategy evolved from "reciprocal retaliation" to "precise strikes," targeting specific US interests, such as agricultural support in Trump's states and investigations into US companies like Google and Nvidia [4][6] - The negotiations highlighted China's control over 92% of global rare earth refining capacity, making it a critical resource for high-tech industries, which pressured the US to abandon the 100% tariff threat in exchange for limited concessions from China [6][8] Group 2: Strategic Implications - The trade war has inadvertently strengthened the consensus in China regarding the need for an independent industrial system, with a growing recognition that self-sufficiency is crucial in a weaponized global economy [5][12] - The preliminary consensus reached in the talks represents a mutually beneficial transaction, with the US seeking stable rare earth supplies and market access, while China aims for relaxed technology restrictions and a return to normal trade conditions [10][12] - The upcoming APEC summit at the end of October may serve as a platform for further discussions, with the potential for the preliminary framework to be translated into specific agreements, although historical patterns suggest the US may reconsider its commitments [10][12]