Core Insights - The article discusses the rise of the "Su Super" football league in Jiangsu, which has gained popularity due to its unique branding and local rivalries, leading to significant social media engagement and economic benefits for the region [4][10][12] Group 1: Su Super League Overview - The "Su Super" league was launched in May 2023, quickly becoming known as the "world's largest league" due to Jiangsu's large population [4] - The league features intense local rivalries, with teams from Jiangsu's 13 cities competing fiercely against each other, creating a unique atmosphere reminiscent of historic rivalries [5][6] - The league has attracted significant attention on social media, with the hashtag "Su Super League" garnering over 4.2 billion views on platforms like Douyin [10] Group 2: Economic Impact - The popularity of the league has led to a surge in local tourism, with cities offering discounts and promotions to attract visitors during match days [10][11] - For instance, Changzhou offered free entry to 40 tourist attractions for visitors from Yangzhou during a match, resulting in over 100,000 tourists in three days [10] - The league has also boosted local food and beverage sales, with notable increases in searches and orders for local delicacies like "Nanjing Salted Duck" and "Nantong Breakfast" [11] Group 3: Cultural Significance - The league has become a platform for local cultural expression, with teams and matches often associated with humorous and competitive narratives that resonate with the public [5][8] - Rivalries have been creatively branded, such as the "Watermelon Battle" between Wuxi and Changzhou, enhancing community engagement and local pride [9] - The competitive spirit has led to a sense of unity among the cities in their shared goal of outperforming each other, despite historical rivalries [6][7] Group 4: Comparison with Other Regions - The article notes that while other provinces like Zhejiang have attempted to create similar leagues, they have not achieved the same level of popularity as the "Su Super" [14][15] - The success of the "Su Super" is attributed to Jiangsu's balanced economic development and strong local governance, which contrasts with the more fragmented economic structure in Zhejiang [14][15] - The article suggests that the unique blend of local culture, historical rivalries, and economic incentives has made the "Su Super" a successful model for grassroots sports leagues [16][17]

图片说明： 今年5月-11月，江苏13个地级市组建球队，开启一轮轮城市之间的绿茵场较量。"苏超"联动体 育、文 旅、餐饮等领域，持续火爆"出圈"。图为球迷现场为比赛加油。 （视觉中国） 图片说明： 宿迁队与苏州队球员在"苏超"赛场上激烈拼抢。（视觉中国） 图片说明： 6月2日，江苏省常州春秋淹城景区欢迎扬州游客的大屏幕。（视觉中国） 图片说明： 6月1日，南京队球员在"苏超"赛场上。（视觉中国） 图片说明： 南通球迷组织在"苏超"现场为主队呐喊。 图片说明： 6月11日，江苏南京新街口的大屏上播放"苏超"宣传画面。（视觉中国） 本报记者 李 萌 丁雅栀 杨沙沙 肖震冬 任筱楠 王 冬 编者的话："谁也没有想到，'苏超'能火到这个程度。"在接受《环球时报》记者采访时，几乎所有的受 访者们都在这样感慨。"苏超"的官方名称是江苏省城市足球联赛。按照赛程安排，今年5月-11月，516 名球员分别代表江苏13座地级市组建球队，开启一轮轮城市之间的绿茵场较量。短短三轮比赛过 后，"苏超"凭借"真刀真枪"的比赛场面、"散装江苏"的热梗话题、全民参与的深度代入以及联动体育、 文旅、餐饮等领域的广泛经济效应，持续火爆"出圈"， ...