现场，众人纷纷试戴盛锡福推出的融合传统工艺与时尚设计的秋冬帽饰；北京同仁堂饮料带来养生饮品，将"良药苦口"巧妙转化为"良饮爽口"；长春堂顺时 而饮和吴裕泰现场泡茶，吸引不少行人驻足品尝；稻香村的"枣糕妹妹"人偶与来往消费者互动频繁，成为合影打卡新热点。 京珐结合明年的生肖推出《珐琅有礼·萌马献瑞》系列文创成为现场热销款产品；金糕张则凭借真材实料，让传统山楂糕焕发醇厚本味，成为不少市民回味 童年的情感载体。本次活动还特邀北戴河牌、恒野生姜等河北地区老字号共同参与，拓展区域协同发展。 9月25日，由东城区商务局、文旅局、国资委及景山街道联合主办的"2025年东城区老字号嘉年华"移动市集首站活动在隆福寺正式开市，京珐、盛锡福、红 都、北京同仁堂、东来顺、吴裕泰、萃华楼、稻香村、顺时而饮、红桥珍珠、金糕张等20余家东城老字号品牌纷纷亮出"压箱底"热门产品，以"二十四节 气"为主题，配合多巴胺展区形式开启消费新体验，据悉本场活动将持续到9月28日结束。 值得一提的是，中国银行北京市分行与上海银行北京分行作为本次活动的金融合作伙伴为活动提供了大力支持，在市集中设立了服务点位，以贴心的服务， 持续激发消费市场潜能。 据悉， ...

Core Viewpoint - Xi'an Catering Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, with a focus on improving operational efficiency and expanding sales channels to counteract market challenges [1][3]. Company Overview and Financial Indicators - The company did not distribute cash dividends or bonus shares for the reporting period [1]. - The total revenue for the first half of 2025 was approximately 306.57 million yuan, a decrease of 12.08% compared to the same period last year [3][5]. - The net profit attributable to shareholders was approximately -54.17 million yuan, showing an improvement of 9.19% from the previous year's loss [3]. Main Business Activities - The primary business includes catering services and industrial food processing, with nearly 100 outlets, many of which are historical and well-known brands in Shaanxi Province [3][4]. - The company offers a variety of local dishes, including Shaanxi cuisine, Cantonese cuisine, and other regional specialties [3]. Operational Performance - The company implemented various strategies to enhance operational efficiency, including product innovation and marketing campaigns targeting holiday seasons [4]. - The company focused on expanding online sales and collaborating with e-commerce platforms to increase revenue [4][5]. Financial Data Analysis - The revenue from catering services decreased by 17.68%, while revenue from manufacturing increased by 6.95% [5]. - The company’s total assets at the end of the reporting period were approximately 1.37 billion yuan, a decrease of 1.95% from the previous year [3]. Risk Management - The company outlined potential risks and corresponding measures in its management discussion section, emphasizing the importance of monitoring market conditions [1]. Competitive Advantages - The company has established a strong brand presence with multiple "Chinese Time-honored Brands" recognized by the Ministry of Commerce [4]. - The company has a skilled technical team and management personnel with extensive experience in the catering industry [4].

Core Insights - The 34th Harbin International Economic and Trade Fair showcased local brands, particularly traditional "old brands" from Heilongjiang, emphasizing their cultural heritage and market vitality [1] - The exhibition featured a larger area than previous years, incorporating intangible cultural heritage (ICH) elements, with 20 enterprises participating across four categories: specialty foods, ICH crafts, dairy products, and soybean products [1] Company Highlights - **Yue Liang Ba Zhen** presented over 50 products, including a notable "roast chicken" recognized as a provincial intangible cultural heritage in 2024, made from free-range chickens and a secret herbal marinade [1] - The company is in talks with Xinjiang merchants to expand its market through regional collaboration [1] - **Lao Ding Feng**, a historic pastry brand, showcased various products including improved soft bread, which attracted significant consumer interest [3] - The company is developing a frozen dough series for traditional Chinese pastries, marking a first in this category [3] - **Qiu Lin Food**, established in 1900, highlighted four provincial ICH products and is expanding into e-commerce and outdoor dining [5] - The company produces over 300 products across nine categories, including traditional baked goods and beverages [5] - **Ha Rou Lian**, with a history dating back to 1913, continues to produce its signature red sausage, which is recognized as a provincial intangible cultural heritage [9] - The company has introduced frozen sausage products to meet modern consumer demands and is focusing on retail products appealing to younger demographics [11]