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马斯克挥刀斩心腹!特斯拉欧洲销量暴跌40%,高层震荡加剧
贝塔投资智库· 2025-06-27 03:54
Core Viewpoint - Tesla is undergoing significant leadership changes to address declining sales and market presence, particularly in Europe, as CEO Elon Musk seeks to revitalize the company's performance [1][2]. Group 1: Leadership Changes - Elon Musk has dismissed the head of North American and European operations, Omead Afshar, due to poor sales performance in Europe [1]. - This marks the second high-level executive change within the month, indicating Musk's aggressive restructuring efforts to boost global sales [1]. Group 2: Sales Performance - Tesla's electric vehicle sales in Europe have dropped significantly, with a 28% decrease in May compared to the previous year, despite an overall increase in demand for electric vehicles in Europe [1]. - The number of new Tesla registrations in Europe fell to 8,729 units in May, representing a 40.5% year-over-year decline, reducing its market share from 1.6% to 0.9% [2]. - Year-to-date, Tesla's market share in Europe has hovered around 1%, down from approximately 2% a year ago [2]. Group 3: Analyst Expectations - Analysts expect Tesla's global deliveries for Q2 to be around 393,000 units, reflecting an 11% year-over-year decline but a 17% increase from the previous quarter [2]. - Baird has revised its Q2 delivery forecast down to 377,000 units, citing weak third-party data and production adjustments as contributing factors [3]. - UBS has maintained a "sell" rating on Tesla, projecting Q2 global deliveries at 366,000 units, which is 10% lower than market expectations [4].