以下文章来源于餐企老板内参 ，作者内参君 餐企老板内参 . 餐饮头部新媒体平台！精准覆盖数百万餐饮产业高质量读者；财经作家吴晓波、源码资本等投资；业务 涵盖媒体传播、峰会、培训、游学餐访、中餐出海、"餐里眼"大数据、"72餐"供应链平台、行研报告 等…(更多资讯服务下载：餐饮老板内参APP) 呷哺集团旗下烤肉副牌趁烧批量倒闭后，2026开年，呷哺将目光盯上"自选模式"，推出全新副牌"呷 哺牧场自选小火锅"，全国首店于2025年12月31日在上海安亭财富广场开出，定位轻奢型自选小火 锅，其中时蔬为15.91元无限畅吃自助，饮品为5.91元无限畅饮自助，以及2.91元、5.91元、8.91元三 档百种菜品随心选，肉品则是自选模式9.91元起。 同时，呷哺集团旗下另一中高端火锅品牌"湊湊"，在近期于多家门店内进行产品、模式、定位的焕新 升级，新增自助选项，分为158元、198元和258元三档。 本文来自微信公众号： 餐企老板内参 ，作者：内参君，头图来自：AI生成 一、一家商场，15家自助餐厅 各大餐饮商圈，正在变成"自助餐"的天下。 根据餐里眼数据显示，截至2025年底全国自助餐品类门店总数接近7.9万家，其中近 ...

Core Viewpoint - The "Shan Ye" dining model is rapidly reshaping consumer experiences in the restaurant industry, with a focus on integrating natural elements and local ingredients into various dining formats [4][60]. Group 1: Popularity and Expansion of "Shan Ye" Dining - "Shan Ye" hotpot has gained immense popularity, leading to a surge in the number of chain restaurants expanding their locations [4][5]. - The "Shan Ye + Hotpot" model has become a trending format, with significant social media engagement, including over 100,000 posts on Xiaohongshu and over 100 million views on Douyin [6][7]. - Other dining formats, such as "Shan Ye" barbecue and small hotpot, are also emerging, attracting younger consumers with unique flavors and experiences [9][19]. Group 2: Characteristics of "Shan Ye" Dining - The "Shan Ye" dining brands often incorporate natural elements like mountains, stones, and trees into their decor, creating an immersive dining environment [11][41]. - The product offerings emphasize local ingredients, such as wild vegetables and mushrooms, aligning with the "nature's transporter" concept [42]. - Many brands adopt a self-service or semi-self-service model, with average customer spending ranging from 30 to 80 yuan, making dining more accessible [56][58]. Group 3: Market Trends and Innovations - The rise of "Shan Ye" dining reflects a broader trend of integrating traditional dining concepts with innovative models, creating new pathways for growth in the restaurant sector [62]. - The "Shan Ye" model serves as an emotional refuge for consumers, allowing them to escape urban life and connect with nature [63]. - Various dining formats are evolving, such as rotating hotpot and self-service breakfast, which cater to the demand for convenience and unique experiences [70][76]. Group 4: Future Directions - Brands must go beyond superficial visual elements and genuinely engage with the outdoor spirit to resonate with consumers seeking authenticity [84]. - The essence of the "Shan Ye" model lies in addressing consumer fatigue with artificial experiences, emphasizing a sincere dialogue with nature [84].