近日，由CIO时代主办，新基建创新研究院作为智库支持"智能引领·数字未来 | 2025AI智创未来CIO峰会"在京落幕。会上，晶澳太阳能科技股份有限公司 数字化总监张毅柱做了主题为"业务变革指引下的营销数字化转型"的精彩分享。 晶澳太阳能科技股份有限公司数字化总监 张毅柱 嘉宾观点 推进营销数字化建设，要化整为零，分步实施，通过"速赢"方法，快速见效。通过商机管理、产销协同、客户管理、风险预警，根据客户画像和历史数据 自动建立客户计划，洞察潜在商机，辅助销售建立赢单策略。 在光伏行业历经多轮周期迭代，尤其面临当前产业链价格下行、市场竞争加剧的严峻挑战时，"变革"与"转型"成为行业共识。晶澳科技作为全球光伏产业 的领军企业，以营销数字化转型为突破口，在不确定的市场环境中寻找确定的增长路径。 行业周期倒逼变革： 从"产多少卖多少" 到"以需定产"的思维革命 光伏行业正经历最严峻的一轮周期，最大的变化是市场逻辑的彻底反转。放在两三年前，光伏行业处于高速增长期，基本是"产多少卖多少"的卖方市场， 营销端的核心任务就是完成出货。但现在，随着产业链产能释放、价格下行，以及政策调控带来的需求波动，市场已经转向买方市场。 最 ...

Ollie's Bargain Outlet (NasdaqGM:OLLI) Q3 2026 Earnings Call December 09, 2025 08:30 AM ET Company ParticipantsEric van der Valk - President and CEORobert Helm - EVP and CFOJohn Rouleau - Managing Director of Corporate Communications and Business DevelopmentNone - Company RepresentativeLauren Ng - Equity Research AssociateEd Kelly - Managing Director of Equity ResearchMark Carden - Director of Equity ResearchSarah Morin - Equity Research AssociateJosh Young - Equity Research Senior AssociateMary Sport - Equ ...

近日，茅台召开了2025年的临时股东大会，透露的信号不乐观。 茅台管理层认为白酒行业已经全面进入 "存量竞争" 时代，初步判断，白酒行业的调整可能还会持续一 段时间，短期内难以迅速好转。 对此，茅台管理层透露了拥抱数字化和电商平台的规划，称会积极推动营销数字化转型，推动 "线上" 和 "线下" 渠道融合发展。 "数字渠道购物是大趋势。"茅台管理层表示，"尽管电商平台给我们的产品价格体系稳定和大家维权工 作带来了一定的挑战，但也不能把电商平台推到对立面，要尽可能地维护好与电商之间的关系，以利于 后续工作的开展。" 迫于生存压力，目前部分茅台经销商已经在电商平台降价出货，有不少用户在社交媒体分享自己在电商 平台上低价购买飞天茅台并安全下车的消息。 而面对"行业罪人"的指责，茅台经销商也站出来言辞激烈地反驳，称自己是在"割肉生存"，而那些投资 者们却高高在上，只会带节奏、编故事、骂平台、骂卖家，只关心股价，却不愿意面对真实世界。 下文是经销商对相关言论的控诉和驳斥： 一个破产茅台经销商的血泪自白：我们不是在卖假酒，我们是在割自己的肉！ 但是，一部分茅台投资者可能出于护盘的心理，他们开始质疑茅台官方，并宣称电商平台上 ...

他强调，"我们会坚持市场化原则，确保产业链上每个参与者的利益都能得到合理保障，持续构建长期 稳定、合作共赢的渠道生态。" 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 11月28日，贵州茅台2025年第一次临时股东大会正式召开。茅台集团党委书记、董事长陈华表示，始终 致力于让消费者能够方便、快捷、保真地购买到茅台酒，积极推动营销数字化转型，推动"线上"和"线 下"渠道融合发展，让防伪溯源更放心、门店体验更贴心、线上购物更省心，真正实现"供"和"需"的适 配，从根本上解决"购酒难"的问题。 ...

Core Insights - The report emphasizes that brand private domain operations are not just operational tools but represent a new market model focused on achieving user growth, reducing churn, and enhancing conversion rates through continuous optimization across multiple dimensions such as traffic, content, and operations [1][5][6]. Traffic Management - Continuous user acquisition is essential, utilizing methods like sample machines and BA incentives to attract traffic, while also focusing on recruitment details [1][6]. - The report highlights the importance of integrating offline traffic into online communities, particularly in the beauty sector, to enhance user engagement [1][8]. User Engagement - Customizing content based on user needs and designing private domain journeys are crucial for increasing user activity [1][6]. - The concept of "emotional economy" is introduced as a key to high conversion rates, alongside strategies for stimulating repurchase through category cross-selling [1][8]. Operational Strategies - The report discusses the necessity of leveraging emotional economics to improve conversion rates and reduce operational costs through community ecosystems [1][6]. - It suggests that brands should evaluate operational partners based on a private domain user value assessment model and validate content effectiveness through relevant data metrics [1][6]. Data and Technology Utilization - The application of technologies such as RPA, AI, and LCAP is recommended to ensure large-scale community operations, with a focus on defining core metrics and improvement methods [1][6]. - The report also explores multi-party collaboration models and provides case studies from the supermarket and beauty industries, emphasizing the need for customized operations that integrate automation and refined management for sustainable growth [1][5]. Industry Trends - The rise of private domain traffic is seen as a milestone in user-centric marketing and a catalyst for digital transformation in marketing strategies [5][6]. - The report indicates that private domain operations have become standard across various industries, with brands increasingly investing in optimizing these operations and validating their effectiveness through data [6][8].

Core Viewpoint - Jiangsu's foreign trade has shown resilience and growth despite external challenges, with a total import and export value of 1.85 trillion yuan in the first four months of the year, marking a 5.7% increase year-on-year, and a 10.3% increase in exports [1][17]. Group 1: Trade Performance - In the first four months of 2023, Jiangsu's total goods trade value reached 1.85 trillion yuan, reflecting a year-on-year growth of 5.7% [1]. - Exports from Jiangsu increased by 10.3% during the same period, indicating a robust performance amidst external pressures [1]. Group 2: Business Adaptation - Many foreign trade companies in Jiangsu are ramping up production and fulfilling orders as trade with the U.S. resumes [3]. - Jiangsu Huaten Personal Care Products Co. has received new orders from U.S. clients, signaling a recovery in trade relationships [5]. - Companies are diversifying their markets and integrating digital marketing strategies to navigate uncertainties [7]. Group 3: Government Support - The Jiangsu government has implemented supportive policies to assist businesses, including the establishment of foreign trade work teams to address companies' needs [13]. - A cross-border e-commerce service platform has been developed to provide comprehensive support for companies looking to expand internationally [15]. Group 4: Market Opportunities - Jiangsu's cross-border e-commerce platforms saw a 63.8% year-on-year increase in imports and exports from January to April [11]. - Trade fairs and events have been organized to connect businesses with potential partners, resulting in significant order signings, such as over 400 million yuan at a recent home textile product fair [11].