点 击 蓝 字 关 注 我 们 目录 国内新闻 国外新闻 商用车 国内新闻 1 1.工信部等八部门:加快人工智能赋能工业母机、工业机器人 2.合肥"十五五"规划建议:聚力推动主导产业壮大规模、增强优势 3.吉利汽车获L3级自动驾驶道路测试牌照 4.东风汽车拟年内在土耳其启动乘用车本地化生产 5.理想汽车:累计上线3900座理想超充站 6.北汽与地平线合资成立智驭科技 聚焦智能驾驶核心技术研发 7.萝卜快跑拿下迪拜首个全无人测试许可 8.Intramco与零跑汽车达成业务合作 1.2025年土耳其汽车市场销量创历史新高 2.福特将于2028年推出新款驾驶辅助系统 3.奔驰S级未来将推纯电版 燃油与电动双线发展 4.Mobileye拟以9亿美元收购人形机器人制造商Mentee 1. 河南:2027年底前对通行河南省收费公路的氢能货车免收通行费 2. 欧马可智蓝「智暖Core」热管理系统重磅发布 3. 远程发布3.0代全矩阵 AI标配定义新能源下一代产品形态 4. 重庆发布《重庆市支持智能网联新能源商用车产业发展政策措施(2025—2027年)》 本文全文共 3995 字，阅读全文约需 13 分钟 工信部等八部门: ...

中国售价百万以上的豪华轿车市场，曾由欧洲品牌书写全部规则。奔驰S级、宝马7系与保时捷 Panamera等车型，凭借深厚的品牌积淀与产品定义权，长期占据着这一细分市场超过95%的份额。 这被视为汽车工业皇冠上最难以触碰的明珠，中国品牌数次冲击，大多无功而返。 这一次，驱动汽车的技术内核发生了根本迁移，而掌握购买力的群体也完成了代际交替。 当电动化与智能化浪潮来临，新一代高净值消费群体开始用评价高端消费电子的标准，来 审视一辆豪华轿车。 2 0 2 5年5月，尊界S8 0 0以7 0 . 8万元的起售价进入这一市场。到1 2月1 6日，其第1 0 0 0 0台量 产车下线，并在数月内位居7 0万元以上豪华轿车销量榜首。 据鸿蒙智行披露的信息，1 2月交付预计突破4 0 0 0台。这也意味着，中国品牌首次在百万级 超豪华市场具备了稳定的规模化输出能力，正式进入与传统豪门比拼市场基盘的新阶段。 在尊界S8 0 0第1 0 0 0 0台量产车下线仪式当天，华为常务董事、产品投资评审委员会主任、 终端BG董事长余承东表示，尊界实现一个月量产几千台的规模对供应链要求非常高，这次 是带领中国汽车产业链向超高端超豪华品牌海量交 ...

Core Viewpoint - The collaboration between Lumo, Mercedes-Benz, and Momenta aims to launch a high-end autonomous taxi fleet in Abu Dhabi, utilizing Level 4 autonomous driving technology on a mass-produced luxury platform [1] Group 1: Company Collaboration - Lumo, a national taxi company in the UAE, partners with Mercedes-Benz and Momenta to introduce an autonomous taxi fleet [1] - The fleet will be based on the new Mercedes S-Class and will incorporate Momenta's Level 4 autonomous driving system [1] - This initiative marks the first scalable autonomous taxi model based on a mass-produced luxury platform in the industry [1] Group 2: Market Expansion - The autonomous taxi fleet is expected to commence commercial operations in Abu Dhabi next year [1] - There are plans to expand the service to additional international markets following the initial launch [1] Group 3: Industry Impact - The collaboration is positioned to advance the development of smart transportation solutions [1]

Core Insights - The article emphasizes the importance of service in defining luxury for Mercedes-Benz, highlighting the recent Service Skills Master Competition as a key platform for talent development and customer service excellence [4][6][8] Group 1: Service Skills Master Competition - The 2025 Mercedes-Benz Service Skills Master Competition concluded in Shanghai, featuring nearly 5,800 participants from authorized dealers across the country [4] - The competition introduced consumer engagement through live broadcasts and focused on the trends of electrification and intelligence in the industry [6][8] - The event has evolved over 17 years, serving as a testament to the growth of service talent and a platform for cultivating a strong customer service system [6][10] Group 2: Service Standards and Quality - Mercedes-Benz maintains high service standards, ensuring a consistent luxury experience for customers, which is crucial for high-end clients who seek certainty in quality and safety [12][15] - The company implements a rigorous service process with over 900 standardized service procedures, ensuring transparency and reliability throughout the customer experience [12][14] - The use of advanced technology, such as AI for diagnostics, enhances service precision and efficiency, further solidifying the brand's commitment to quality [19][20] Group 3: Long-term Strategy and Brand Resilience - The article argues that high-quality service acts as a stabilizing force for the brand, allowing it to navigate market fluctuations and competitive pressures [20] - Mercedes-Benz's long-term commitment to service excellence is seen as a strategic asset that reinforces brand loyalty and customer trust [20]

Core Insights - Mercedes-Benz, in collaboration with autonomous driving company Momenta and local UAE taxi company Lumo, announced the launch of a luxury robotaxi service in Abu Dhabi [1] - The fleet will be based on the new Mercedes-Benz S-Class and is planned to officially commence operations next year in Abu Dhabi, with future expansion to other global markets [1] Company Developments - The partnership aims to leverage advanced autonomous driving technology to enhance urban mobility solutions [1] - The introduction of the robotaxi service aligns with Mercedes-Benz's strategy to innovate in the luxury vehicle segment while integrating cutting-edge technology [1] Industry Trends - The move reflects a growing trend in the automotive industry towards autonomous vehicle services, particularly in urban environments [1] - The collaboration with local companies indicates a strategic approach to entering new markets and adapting to regional demands [1]

Core Viewpoint - The rise of Maybach as a luxury car brand reflects societal emotions related to identity anxiety, wealth desire, and vanity, making it a symbol of success and status in contemporary culture [4][70]. Group 1: Brand History and Revival - Maybach is a relatively new brand, with its modern recognition only spanning about 20 years despite its historical roots dating back over a century [8]. - The brand was originally established in 1909 by Wilhelm Maybach and his son, producing high-performance cars until World War II halted production [9][11]. - In 2002, Mercedes-Benz revived the Maybach brand to compete with Rolls-Royce and Bentley, launching the Maybach 57 and 62 models, which catered to the Chinese market's preference for long-wheelbase vehicles [14][15][19]. Group 2: Market Positioning and Sales - The initial pricing of Maybach vehicles positioned them as symbols of extreme wealth, with prices ranging from 5.5 million to 6.1 million RMB, often exceeding 10 million RMB with options [19][35]. - Despite the brand's luxury image, Maybach struggled with sales, selling significantly fewer units than its competitors, Rolls-Royce and Bentley, leading to its discontinuation in 2013 after substantial financial losses [23][25]. - However, the brand's image remained strong in China, where it became associated with top-tier wealth, with half of the Maybachs sold before discontinuation being purchased by Chinese billionaires [26][21]. Group 3: Rebranding and Market Success - Mercedes-Benz successfully rebranded Maybach as a sub-brand, "Mercedes-Maybach," positioning it as a high-end version of the S-Class, which allowed for a more accessible price point starting at 1.438 million RMB [29][35]. - The new Maybach S-Class has seen significant success, with sales reaching 60,000 units from 2015 to 2021, two-thirds of which were sold in China [45][46]. - The brand's revival was strategically aimed at the Chinese market, with the global launch of the Maybach S600 taking place at the Guangzhou International Auto Show [46]. Group 4: Cultural Impact and Symbolism - Maybach has transcended its identity as merely a luxury vehicle, becoming a cultural symbol of success and wealth, often featured in social media and popular culture [56][60]. - The vehicle's association with influencers and celebrities has further solidified its status as a marker of success, leading to a unique cultural phenomenon where owning a Maybach is seen as a validation of one's achievements [64][66]. - The brand's appeal continues to grow, even amidst a downturn in the luxury car market, indicating that Maybach is experiencing a renaissance in its popularity [67].

Group 1: Core Insights - The article discusses the impressive market performance of two vehicles: the Zun Jie S800 and the new Audi A5L, highlighting their significance in understanding market trends [4][6]. - The Zun Jie S800 redefines ultra-luxury by integrating Huawei's advanced technology and smart ecosystem, offering an unprecedented sensory experience [7][9]. - The pricing strategy of the Zun Jie S800, reaching around 1 million yuan, allows for the use of premium materials and craftsmanship, enhancing its luxury appeal [7][9]. Group 2: Zun Jie S800 Analysis - The Zun Jie S800 is positioned not as a competitor to traditional luxury cars like the Mercedes S-Class or BMW 7 Series, but as a complementary option for affluent buyers seeking a unique addition to their collection [11][12]. - The vehicle has achieved nearly 3,000 monthly sales, indicating a shift from competition to a new value space in the market [11]. - The demand for intelligent features among high-end consumers is evident, with the Zun Jie S800 focusing on delivering a compelling smart experience [11][12]. Group 3: Audi A5L Analysis - The new Audi A5L, including its sister model A5 L Sportback, has achieved a remarkable monthly sales figure of 8,000 units, despite the shrinking market for fuel vehicles [14][16]. - By integrating the A4 and A5 product lines, Audi has effectively positioned the A5L at a price point similar to the A4 (approximately 350,000 to 450,000 yuan), providing an upgrade without additional cost [16]. - The A5L's design and driving experience emphasize a return to pure driving pleasure, which is increasingly rare in a market focused on acceleration performance [18][19].

Core Insights - The article highlights the strong demand for the ZunJie S800, with 520 orders placed last week and nearly 600 units delivered, indicating a potential peak in Q4 that could surpass the combined sales of BBA (Benz S-Class, Maybach, BMW 7 Series, and Audi A8) [1] Group 1: ZunJie S800 Performance - ZunJie S800 is expected to achieve a single-week peak in Q4 that exceeds the total sales of BBA [1] - Last week's orders for ZunJie S800 reached 520, with actual deliveries close to 600 [1] Group 2: Market Trends and Competitors - The article mentions significant order data for other brands, with Hongmeng Zhixing receiving over 75,000 new orders last week, driven by the launch of the new Wanjie M7 [1] - The Wanjie M7 was officially launched on September 23, offering both range-extended and pure electric powertrains across 12 configurations, starting at a price of 279,800 yuan [1] Group 3: Wanjie M7 Specifications - The Wanjie M7 has dimensions of 5080mm in length, 1999mm in width, and 1780mm in height, with a wheelbase of 3030mm, showing significant increases compared to the previous model [1] - The wheelbase has been extended by 210mm, providing more spacious seating [1]

Core Insights - The Hongmeng Zhixing announced that its ultra-luxury sedan, the Zun Jie S800, has surpassed 15,000 pre-orders just four months after its launch, with an average of 100 new orders per day [1][4] - The Zun Jie S800's performance is competitive in the luxury car market, nearing the sales figures of traditional luxury brands like Mercedes-Benz S-Class and BMW 7 Series within a short time frame [4] - The target demographic for the Zun Jie S800 primarily consists of high-net-worth individuals, with a significant male majority aged 40-50 [6] Sales Performance - The Zun Jie S800 achieved over 15,000 pre-orders, with a notable increase from 14,000 in just ten days [1] - In comparison, the 2024 Mercedes-Benz S-Class sold 16,121 units, the BMW 7 Series 10,452 units, and the Audi A8L 9,022 units in the Chinese market [4] Customer Profile - The majority of Zun Jie S800 owners are high-net-worth individuals, with 80% being male and primarily aged between 40-50 [6] - 50% of the customers are repeat buyers, while 30% are switching from other ultra-luxury brands like Rolls-Royce and Maybach [6] Configuration Preferences - 40% of customers opted for the four-seat Xinghui Executive version, while 20% chose the top-tier four-seat Xingyao Executive version, and the remaining 20% were split between two five-seat models [7] Customization Trends - Users of the Zun Jie S800 show a strong preference for rear privacy and intelligent features, with over 70% opting for privacy curtain kits and rear intelligent interaction systems, and over 60% choosing the intelligent starry sky roof [10] - Many customers compared the Zun Jie S800 with the Mercedes-Benz or Maybach S-Class but ultimately chose it due to Huawei's advantages in smart technology and a sense of national pride [10] Product Specifications - The Zun Jie S800 is a D+ class executive sedan with dimensions of 5480mm x 2000mm x 1542mm and a wheelbase of 3370mm, featuring all-wheel drive and offering dual and tri-motor versions with maximum power outputs of 390kW and 635kW respectively [13] - It incorporates several Huawei technologies, including the second-generation Tuling Longxing platform, innovative time-space reasoning suspension, and HUAWEI ADS 4 full-dimensional fusion perception system, equipped with 36 sensors for a premium intelligent driving experience [13]

Group 1 - The core viewpoint is that the import car market in China continues to shrink, with a significant decline in both import volume and sales of passenger vehicles in the first half of the year [1][2] - In the first half of the year, cumulative imports of passenger cars reached 221,000 units, a year-on-year decrease of 32.1%, while cumulative sales were 277,000 units, down 14.5% [1] - The decline is attributed to the rising competitiveness of domestic new energy vehicles and accelerated localization of imported cars, leading to weakened expectations among import car manufacturers [1] Group 2 - The sales structure shows that all three major vehicle categories—sedans, SUVs, and MPVs—experienced double-digit declines, with MPVs facing the largest drop [1] - In terms of vehicle classification, mid-to-large cars continue to dominate the import car market, maintaining a share of over 60%, with a 3.3 percentage point increase in share for mid-to-large cars in the first half of 2024 [1] - Luxury brands remain the absolute sales leaders, accounting for 91% of total sales, despite a year-on-year decline across non-luxury, luxury, and ultra-luxury segments [2] Group 3 - The top three sales regions are Guangdong, Jiangsu, and Zhejiang, all showing year-on-year declines in sales, with Zhejiang experiencing the largest drop of 19.2% [2] - Guangdong's sales decline was the smallest at 3.1%, supported by growth in models like Lexus RX and ES, while sales of models such as Audi A5 and BMW 6 Series contributed to the decline in Zhejiang [2]