Core Insights - JD.com has launched its first offline cross-border experience store in Beijing, enhancing its offline commercial layout and providing a new shopping experience for consumers [1][3] Group 1: Store Features and Offerings - The cross-border experience store is located in JD MALL, which spans approximately 50,000 square meters, featuring innovative areas such as the Fuji instax museum and AI technology experience zone [1][3] - The store offers a full-service chain from international brand direct procurement to customs declaration and in-store experience, focusing on categories like cosmetics and maternal and infant products [3] - Consumers can try out popular international products, such as Dyson hair dryers and L'Oreal skincare sets, and place orders online for home delivery, creating a seamless shopping experience [3] Group 2: Marketing and Promotions - During the opening and the 618 promotion period, JD Global Purchase is offering significant discounts, including a "1 yuan grab" event for imported brands and limited-time flash sales on high-demand items [5] - Additional promotions include discounts on cross-border purchases, such as 30 yuan off for every 200 yuan spent and 100 yuan coupons for purchases over 1,000 yuan [5] - The store's opening is positioned as a model for boosting the physical economy under new policies, integrating online and offline services while aligning international supply chains with local demand [5]

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