以下文章来源于创业最前线 ，作者付艳翠 创业最前线 . 创业有道·创新中国｜长期关注中国科技创新经济市场，提供更有价值的创投科技报道。 进入中国38年的肯德基，正在不断扩大它的"绿色"版图。 8月中旬，在位于北京海淀区学院路38号一楼，又一家肯德基、KPRO和肯悦咖啡三合一门店正 式"肩并肩"开业。 该门店沿用了肯德基经典的红白LOGO配色与红色装饰设计外，旁边是以绿色为主色调，结合极 简的设计风格，营造出现代感和清新感的KPRO，在拐角处则是红白配色的肯悦咖啡静静伫立。 图 / 肯德基KPRO门店 在低调试水了8年健康轻食后，肯德基近期正在加大KPRO的投入力度。 仅今年7月以来，KPRO 在江苏、青岛、佛山、东莞、山西等多个城市频繁开出新店。 肯德基透露，未来，KPRO将持续 推进门店拓展计划，进入更多的城市。 视频 / 肯德基KPRO厦门首店视频 KPRO全称KPRO肯律轻食，是肯德基旗下的能量轻食品牌。 据肯德基中国总经理汪涛表示，它 的品牌名之所以叫"肯律"，源于它传承自"肯"家好滋味与好品质，以新鲜美味唤醒满满能量，期 待与消费者共同探索"律"动生活的无限可能。 在全民减脂的风潮下，低调的KPRO ...

Core Viewpoint - The light food sector is experiencing a resurgence, driven by major brands like KFC and Nayuki Tea entering the market, indicating a potential new growth phase for the industry [4][6][12]. Group 1: Market Dynamics - KFC's light food brand KPRO has opened its first stores in several cities, with plans for further expansion, reflecting a strategic focus on this segment [6][9]. - Nayuki Tea has also launched over 30 light food stores in major cities, targeting office and commercial areas, which shows a clear market strategy [9][12]. - The light food industry has gone through a cycle of growth, market consolidation, and adjustment, with increasing consumer demand for healthy eating driving this trend [12][13]. Group 2: Consumer Behavior - The concept of light food is evolving from a niche category to a broader health-oriented approach across various dining formats, indicating a shift in consumer preferences [12][13]. - Although consumers may search for light food options less frequently, they are increasingly exposed to and choosing healthier options in their daily dining experiences [12][13]. Group 3: Market Structure - The light food market shows a strong concentration in high-tier cities, with brands like Nayuki and KPRO primarily located in first-tier and new first-tier cities [15][19]. - The preference for high-end locations such as office buildings and shopping centers reflects a strategic targeting of affluent consumer segments [20][21]. Group 4: Growth Potential - The Chinese light food market is projected to exceed 320 billion yuan in 2024 and reach over 500 billion yuan by 2026, highlighting significant growth potential [24]. - Major brands are entering the light food space not only to enhance their health image but also to create new revenue streams [24][25]. Group 5: Challenges Ahead - The industry faces high operational complexity and supply chain challenges, particularly in maintaining food quality and freshness, which are critical for light food offerings [27][28]. - There is pressure for brands to innovate and differentiate themselves in a market that has seen a proliferation of similar offerings, necessitating a shift from basic products to more diverse and appealing options [28][29].