海底捞于2024年提出的"红石榴计划"已经孕育成为企业的第二增长曲线。经过一年发展，该计划孵化出14个餐饮品牌，在全国开设126家餐厅。在业内看 来，在火锅主业承压的背景下，多品牌战略正成为海底捞突围的新路径，这也或将掀起一场餐饮生态的深层次变革。 8月25日，海底捞交出了2025年上半年"成绩单"：营业收入207.03亿元，净利润17.55亿元。在这份财报中，虽然翻台率和营收净利等方面的数据受到餐饮市 场竞争加剧、顾客消费需求变化等影响，并未再创新高，但"其他餐厅收入达5.97亿元，同比增长227%"足够突出亮眼。 多品牌战略正成为海底捞突围的新路径。 "多品牌"成餐饮第二增长曲线"必选题" 2025年上半年，中国餐饮业面临挑战。数据显示，今年1-6月全国餐饮收入同比增长4.3%，7月增速放缓至1.1%。竞争加剧、消费谨慎成为行业常态。海底捞 也不例外，半年报显示，今年上半年，海底捞营收同比下降3.7%，净利润减少13.7%；翻台率从4.2次/天降至3.8次/天，接待顾客总数虽近1.9亿人次，但增速 明显放缓。 焰请烤肉铺子通过业态跨界和场景创新重构传统餐饮空间体验。 个"公司公开倡导与鼓励的计划来推行"： ...

以下文章来源于创业最前线 ，作者付艳翠 创业最前线 . 创业有道·创新中国｜长期关注中国科技创新经济市场，提供更有价值的创投科技报道。 进入中国38年的肯德基，正在不断扩大它的"绿色"版图。 8月中旬，在位于北京海淀区学院路38号一楼，又一家肯德基、KPRO和肯悦咖啡三合一门店正 式"肩并肩"开业。 该门店沿用了肯德基经典的红白LOGO配色与红色装饰设计外，旁边是以绿色为主色调，结合极 简的设计风格，营造出现代感和清新感的KPRO，在拐角处则是红白配色的肯悦咖啡静静伫立。 图 / 肯德基KPRO门店 在低调试水了8年健康轻食后，肯德基近期正在加大KPRO的投入力度。 仅今年7月以来，KPRO 在江苏、青岛、佛山、东莞、山西等多个城市频繁开出新店。 肯德基透露，未来，KPRO将持续 推进门店拓展计划，进入更多的城市。 视频 / 肯德基KPRO厦门首店视频 KPRO全称KPRO肯律轻食，是肯德基旗下的能量轻食品牌。 据肯德基中国总经理汪涛表示，它 的品牌名之所以叫"肯律"，源于它传承自"肯"家好滋味与好品质，以新鲜美味唤醒满满能量，期 待与消费者共同探索"律"动生活的无限可能。 在全民减脂的风潮下，低调的KPRO ...

Core Viewpoint - KPRO, a healthy food brand under KFC, has launched a new brand proposition emphasizing "reliable quality and balanced healthy food" along with six commitments to ensure food safety and nutrition [1][3]. Group 1: Brand Development - KPRO aims to expand its presence in more cities, providing quality assurance and a trustworthy consumer experience [1]. - The brand name "KPRO" reflects its heritage from KFC, focusing on fresh and delicious food that energizes consumers [2]. Group 2: Industry Trends - There is a shift in China's food consumption structure towards nutrition and health, with light meals evolving from niche options to mainstream choices [3]. - The China Culinary Association established guidelines in 2022 to standardize the light food industry, defining its nutritional design and preparation methods [3]. Group 3: Product Offerings - KPRO's menu features grain energy bowls, braised rice bowls, paninis, and wraps, emphasizing fresh ingredients and unique flavors [3]. - The brand introduced "Six Assurances," which include using safe raw eggs, thorough washing of fruits and vegetables, proper food storage, and careful seasoning [3]. Group 4: Health and Nutrition Awareness - The company emphasizes the importance of building a healthy dietary model and recognizes that unreasonable diets are a major health risk [4]. - According to the National Health Commission, the health literacy level of residents is expected to reach 31.87% in 2024, reflecting a 2.17% increase from 2023 [4].

Group 1 - KPRO, a brand under KFC, launched its new brand proposition "Assured Quality, Balanced Light Food" along with six commitments to enhance consumer trust and expand its store presence in more cities [1] - The Chinese Culinary Association, in collaboration with KPRO, advocated for the selection of high-quality ingredients and strict quality management to ensure consumer safety and health [4] - KPRO introduced its "Six Assurances," which include using raw eggs, thorough washing of fruits and vegetables, proper storage of ingredients, time management for each ingredient, careful seasoning with controlled sugar and salt, and scientific food pairing [4] Group 2 - The shift in China's food consumption structure towards nutrition and health is driving the light food trend from a niche option to a mainstream choice [5] - The Chinese Culinary Association established the "Light Food Nutrition Meal Design Guidelines" in 2022 to standardize the industry, defining the essence, nutritional design, cooking methods, and serving of light food [5] - The light food market in China is projected to grow significantly, with the market size for meal replacement light food exceeding 160 billion yuan in 2023 and an expected compound annual growth rate of 30% over the next five years [5]