Core Insights - Giant Network (002558.SZ) reported a significant increase in Q3 revenue, doubling year-on-year, with net profit growing over 80% [3][5] - The resignation of CEO Zhang Dong, who served for less than two years, is not expected to impact the company's operations significantly, as the company transitions to a strategy focusing on nurturing young talent [4][5] - The company has implemented an integrated development, operation, and publishing strategy, allowing project leaders to manage all aspects of game development, which has contributed to the success of the hit game "Supernatural Action Group" [5][6] Financial Performance - For the first three quarters, Giant Network achieved revenue of 3.368 billion yuan, a year-on-year increase of 51.84%, and a net profit of 1.417 billion yuan, up 32.31% [5][8] - In Q3 alone, the company reported revenue of 1.706 billion yuan, a remarkable growth of 115.63% year-on-year, with net profit reaching 640 million yuan, an increase of 81.19% [5][8] - Deferred revenue reached over 1.333 billion yuan, with an increase of approximately 440 million yuan from the previous quarter, primarily driven by "Supernatural Action Group" [7] Strategic Developments - The integrated strategy initiated in early 2023 allows project leaders to have full control over their games, enhancing decision-making efficiency and reducing internal conflicts [5][6] - The company aims to rejuvenate its workforce by promoting younger talent, as emphasized by Chairman Shi Yuzhu, who advocates for a culture that empowers young professionals [5][9] - The success of "Supernatural Action Group" is attributed to its unique gameplay and strong social features, which have led to a significant increase in user engagement and loyalty [8][10] Market Positioning - Giant Network's classic IP "Journey" continues to perform well, with the mobile game "Original Journey" attracting over 20 million new users [9][10] - The company is also focusing on international markets, with "Super Sus" achieving notable success in Southeast Asia, providing valuable localization experience for future mobile game launches [10] - The company plans to enhance "Supernatural Action Group" by deepening content supply and optimizing game performance, aiming to maintain its status as a long-term growth driver [10][11]

序言:2025年对于国内很多企业来说，尤其是小企业，是经营特别难的一年。每个老板都在努力地尝试通过各种方法去改变经营状况。这里面，通过选择 召开经营分析会的占大多数，然则通过开会有让运营变好的企业是少之又少。笔者通过结合历史公司打交道的经验，以及粉丝朋友们留言咨询，总结了下 原因主要是对经营本身缺乏了解导致的。故此想到出一个专题系列来介绍下经营、经营管理、经营管理报告、经营分析会等。希望对仍处于苦恼期的广大 企业家朋友、或高管、或从事企业管理的新人们有所借鉴。话不多说，本文简短聊聊什么是经营，以及经营应该如何科学地做闭环管理。 管理指的通俗常讲的企业内部管理，主要是对内硬件资源的管理，如人、流程等； 运营指的企业各项业务运营活动，主要是研发产品活动、采购活动，生产活动，以及销售活动等。 备注:讲到这里有的人可能会说为什么不将管理和运营合放到一起，统称运营管理。笔者认为区分开来更好解释是内部基础管理的问题，还是业务管理的 问题。 算账这里不单指传统的财务算账，包含管理问题检讨、运营检讨、以及财务成果核算等。有点既算账又检讨的意思，后面文章会具体讲到。 三、经营如何实现闭环？ 一、什么是经营？ 为了对经营做出定义 ...