金融已深度融入普通居民的日常生活消费场景，成为不可或缺的重要组成部分。这就要求每个人具备一 定的金融素养——即理解并运用金融知识与技能解决生活实际问题的能力，其直接影响人们在投资、储 蓄、消费、借贷等各类金融活动中的决策质量。具体而言，居民日常需处理储蓄规划、消费预算、资金 划转及支付方式选择等事务，还需统筹家庭资产负债管理，通过合理借贷实现适度提前消费，将闲置资 金用于合规理财，最终保障家庭长期收支平衡。 2022年资管新规正式落地，叠加个人养老金制度（养老第三支柱）同步推出，居民面临的金融决策挑战 进一步升级，不仅需要精准筛选适配的理财产品，还需自主规划管理个人养老资金。在此背景下，金融 素养的重要性愈发凸显，直接决定了居民金融决策的科学性与合理性。 上海交通大学上海高级金融学院教授 吴飞 从社会宏观层面看，全民金融素养的整体提升具有重要现实意义：既能有效减少因金融知识匮乏引发的 金融欺诈事件，降低金融市场不稳定因素，又能强化金融市场运行韧性，推动经济可持续发展，为金 融"五篇大文章"国家金融发展战略的落地实施提供坚实支撑。 既然金融素养如此关键，如何通过系统化金融教育提升居民普遍的金融素养？传统金融教育 ...

活动伊始，孩子们在客户经理吕沐涵的带领下，有序参观了营业大厅。在现金服务区，他们近距离观察 了柜台业务办理的流程，了解了存取款的基本步骤；在智能服务区，各式各样的自助设备引起了孩子们 的浓厚兴趣，吕沐涵用简单易懂的语言，演示了如何通过智能终端办理业务，让抽象的金融概念变得直 观可感。小朋友们认真听讲，不时发出惊叹，并在引导下尝试了简单的操作，初步建立起对银行功能的 基本认知。 江南时报讯 近日，兴化农商行五里支行与蓝天幼儿园携手，成功举办了一场生动有趣的"小小银行 家"金融启蒙活动。在老师和支行工作人员的悉心陪伴下，小朋友们带着好奇与兴奋，走进银行的日常 场景，开启了一场沉浸式的金融知识探索之旅。 此次"小小银行家"活动，是兴化农商银行五里支行推动金融教育融入社区的一次具体实践。通过现场体 验与趣味教学相结合的方式，活动有效提升了学龄前儿童对金融世界的感性认识，助力他们从小树立正 确的金钱观和消费观。未来，五里支行将持续深化与周边学校的联动协作，积极履行金融机构的社会责 任。 吕沐涵 随后，活动进入了专为孩子们设计的"金融知识小课堂"环节。课堂以互动问答、故事讲解和实物展示相 结合的形式展开。工作人员从货币的 ...

Core Viewpoint - Zhejiang Merchants Bank Beijing Branch emphasizes its commitment to "finance for the people," integrating financial services into the needs of citizens to enhance their quality of life [1] Group 1: Anti-Fraud Measures - The bank actively combats telecom and online fraud, successfully intercepting multiple fraud cases to protect customer funds [2] - A recent incident involved the detection of suspicious activity by staff, leading to the prevention of a potential loss of 180,000 yuan [2] - Various branches have effectively blocked significant amounts related to different fraud schemes, showcasing the bank's proactive approach in safeguarding customer assets [2] Group 2: Financial Education Initiatives - The bank focuses on enhancing financial literacy among key demographics, including the elderly and youth, through tailored educational programs [3][4] - Specific initiatives include financial service classes for veterans and interactive financial education for children, aiming to improve their understanding of financial concepts [3][4] - The bank employs various methods, such as community events and school programs, to disseminate financial knowledge and promote risk awareness [4] Group 3: Elderly Financial Services - The bank addresses the financial needs of the aging population by developing a comprehensive pension financial service system [5][6] - It has opened over 10,000 personal pension accounts and collaborates with insurance and pension institutions to offer diverse financial products [5] - The bank has implemented accessibility improvements in branches and conducts educational activities to help the elderly navigate digital banking [6] Group 4: Commitment to Community Welfare - The bank's leadership emphasizes a mission to extend financial services to meet various community needs, contributing to the overall well-being of citizens [6] - The bank has organized over 150 pension-related activities this year, reaching more than 5,000 customers, reflecting its dedication to community engagement [6]

Core Insights - The event at Chongqing Jiaotong University focused on integrating digital economy themes with gamified experiences, making financial knowledge engaging and interactive [1][2][4] Group 1: Event Overview - The financial culture festival featured activities like "gashapon" to unlock digital economy knowledge and a "Monopoly" game to simulate market dynamics [1][2] - Students participated in various games that combined fun with learning, such as "Inflation Monster" where they threw sandbags to defeat inflation-related challenges [3][4] Group 2: Educational Approach - The event emphasized a "learning through play" model, igniting students' interest in finance and making complex economic concepts more accessible [4] - Activities like "Financial Personality Test" and "Anti-fraud Quiz" incorporated practical safety knowledge, aligning with young people's interests [3][4] Group 3: Future Directions - The organizing body plans to continue exploring youthful expressions in financial education, integrating cutting-edge technology and playful methods to make financial knowledge more relatable and enjoyable [4]

Group 1 - The core event was a joint health consultation and financial education activity organized by Ping An Bank Haikou Branch and Hainan Provincial Geriatric Hospital on October 29, coinciding with the Double Ninth Festival, aimed at providing dual care for the elderly [1] Group 2 - Medical staff from Hainan Provincial Geriatric Hospital offered free health consultations and basic health check-ups, receiving widespread praise for their professional guidance on common elderly diseases [3] - Ping An Bank Haikou Branch focused on the theme of "Protecting Personal Information and Safeguarding Property Security," using case studies, distributing educational materials, and providing on-site Q&A to enhance financial knowledge among the elderly [3] - The event emphasized personal information protection, prevention of common financial scams, and basic anti-money laundering knowledge, effectively improving the self-protection awareness and risk prevention capabilities of the elderly [3] - Volunteers from the "Ping An Little Orange Hat" initiative engaged with the elderly in a friendly manner, addressing their concerns and reminding them to be cautious of unfamiliar information to protect their financial security [3] - The activity not only imparted practical prevention skills but also conveyed Ping An Bank's deep care for the elderly community, with plans to continue providing warm and effective financial services in the future [3]

Core Viewpoint - The article highlights the importance of financial education in the investment industry, showcasing the efforts of HaiNeng Investment Advisory in enhancing investor knowledge and promoting rational investment practices through innovative educational methods [1][3][4]. Group 1: Financial Education Initiatives - HaiNeng Investment Advisory has implemented various measures to improve investors' financial literacy, including the establishment of an online and offline learning platform that offers video courses and live lectures [3]. - The company emphasizes the cultivation of risk awareness among investors by providing case studies and risk assessment tools to help them accurately evaluate their risk tolerance [3]. - A focus on long-term investment strategies is promoted, guiding investors to avoid short-term speculation and assisting them in constructing reasonable investment portfolios through asset allocation methods [3]. Group 2: Industry Recognition and Future Plans - The "2025 Smart Financial Education Annual Conference" recognized HaiNeng Investment Advisory's original educational work, which won the "Innovative Educational Work Award" at the second "CaiLian Star Cup" financial education annual evaluation [1]. - Following this award, HaiNeng Investment Advisory plans to continue innovating its educational methods and upgrading its content to enhance investor protection and education [4]. - The company aims to guide clients towards rational investment through long-term support and comprehensive advisory services, helping them establish a scientific investment system [4].

Core Viewpoint - The event organized by Lijin Rural Commercial Bank aimed to enhance financial literacy among community residents through an engaging "Doudizhu" card game, integrating financial knowledge into the game to make learning enjoyable [1][3]. Group 1: Event Overview - The "Lijin Rural Commercial Bank Cup" Doudizhu competition was held in the Yongan community of Lijin County, targeting new residents [1]. - Bank staff used card game terminology to convey important financial concepts such as asset allocation and fraud prevention [1][3]. Group 2: Financial Education Approach - The bank staff engaged with residents at various card tables, focusing on imparting financial knowledge rather than card-playing skills [3]. - Analogies were drawn between card game strategies and financial risks, emphasizing the dangers of high-yield investment promises and the importance of vigilance against scams [3]. Group 3: Future Initiatives - Lijin Rural Commercial Bank plans to continue innovating its educational outreach, aiming to deliver more financial knowledge and risk awareness to households in enjoyable formats [3].

Group 1 - The 2025 Sustainable Global Leaders Conference took place from October 16 to 18 in Shanghai, attracting significant attendance and engagement from exhibitors and visitors [1][6] - The China Financial Futures Exchange (CFFEX) showcased its collaboration with domestic universities at the event, highlighting its commitment to financial education [1][4] - The "CFFEX Cup" National College Financial Literacy Debate Competition concluded successfully in July, with Hunan University winning the championship [3][4] Group 2 - Since 2014, CFFEX has partnered with the China Futures Association to host the "CFFEX Cup" National College Student Financial Knowledge Competition, which has gained recognition and influence over the past decade [4] - The competition has seen participation from 1,230 universities and 300,000 students across various regions, making it one of the most influential financial events in China [4] - CFFEX has also established a "Bureau-Exchange-University Cooperation" mechanism, signing memorandums with ten universities to integrate investor education into the national education system [5] Group 3 - The 2025 Sustainable Global Leaders Conference was co-hosted by the World Green Design Organization and Sina Group, with support from the Shanghai Huangpu District Government [6]

Core Viewpoint - The China Postal Savings Bank is actively promoting financial education through a series of innovative initiatives aimed at enhancing consumer awareness and risk prevention capabilities, in line with the directives from the National Financial Supervision and Administration [1][2][3] Group 1: Financial Education Initiatives - The bank is implementing a "financial education grid" model to ensure comprehensive coverage in urban and rural areas, utilizing postal networks as mobile promotional platforms [1] - Various branches are employing creative methods such as mobile advertising vehicles and promotional corners at postal service points to disseminate risk prevention information effectively [1] - The bank is leveraging online platforms and social media to enhance the reach and impact of financial education, utilizing formats like short videos and live broadcasts [1][2] Group 2: U-Heart Promotion System - The "U-Heart" initiative is central to the bank's consumer protection education, aiming to create a warm and relatable service experience [2] - Customized promotional materials are being deployed across over 2,900 outlets in Sichuan province to foster a protective financial environment [2] - Activities such as "U-Heart Consumer Protection Prairie Tour" are designed to engage local communities and educate them about their rights [2] Group 3: Innovative Educational Formats - The bank is exploring cross-disciplinary approaches by integrating local cultural elements into financial education, making it more engaging and relatable [2] - Initiatives like "Poetry Talks Finance" and community events combine entertainment with financial knowledge dissemination [2] - The bank is also incorporating local coffee culture into its educational efforts, creating interactive experiences that make financial literacy more accessible [2] Group 4: Commitment to Consumer Protection - The bank is committed to deepening the integration of consumer protection education with its business development, aiming to enhance the overall quality of financial services [3] - Continuous efforts will be made to establish a long-term mechanism for financial education, ensuring that consumer rights are prioritized [3]

Core Viewpoint - The Bank of China Wuxi Branch is actively promoting financial literacy among the public by conducting a financial education event in Xi Li Village, Jiangyin City, focusing on "Protecting Financial Rights and Supporting a Better Life" [1] Group 1 - The branch plays a crucial role as a bridge between county-level institutions and grassroots financial organizations, implementing the "Going to the Grassroots - Talking about Consumer Protection - Risk Alerts Delivered" initiative to enhance financial education outreach [1] - The event utilizes county-level educational resources and establishes promotional platforms through grassroots outlets and rural service points, expanding the coverage of financial education into rural areas [3] - The branch aims to support the rural revitalization strategy by continuously empowering the community and enhancing the penetration of financial knowledge in rural areas, contributing to the stability of rural financial order [3]