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广汽传祺向往M8乾崑系列发布 开启高端MPV市场新纪元
Core Insights - GAC Group's subsidiary, GAC Trumpchi, has launched a new high-end flagship MPV, the Trumpchi Xiangwang M8 Qiankun series, emphasizing the integration of "Eastern aesthetics and intelligent technology" [2] - Since the launch of its first luxury MPV in 2017, GAC Trumpchi has sold over 750,000 MPVs, maintaining the top sales position in China's luxury MPV market for 73 consecutive months [2] Intelligent and Safety Systems - The Xiangwang M8 Qiankun series features Huawei's Qiankun ADS advanced intelligent driving system, utilizing a combination of 192-line lidar and high-precision 4D millimeter-wave radar for enhanced perception [3] - The vehicle is equipped with a CAS 3.0 all-directional active collision avoidance system, which has successfully avoided approximately 2 million potential collision risks on actual roads [3] - The smart cockpit, powered by Huawei technology, supports up to 7 interconnected screens and allows seamless synchronization of mobile applications with the vehicle's interface [3] Structural and Battery Safety - The vehicle incorporates a "720° all-directional safety fortress" design, with 85.6% of its body made from high-strength steel, enhancing overall rigidity [4] - The battery system, co-developed with CATL, has undergone 145 rigorous tests, achieving a single-cell failure rate controlled at the PPB level, setting a new safety benchmark for new energy vehicles [4] Strategic Goals and Market Positioning - GAC Group aims to achieve over 60% market share for its self-owned brands by 2027, with a target of annual sales exceeding 2 million units [5] - The launch of the Xiangwang series aligns with GAC's "Panyu Action" strategy, which is crucial for the company's transformation and growth [5] - The Xiangwang series is positioned as a flagship product line covering sedans, SUVs, and MPVs, with plans to implement L3-level autonomous driving technology within the year [6] Customer Service and Infrastructure - The Xiangwang series has established a nationwide free vehicle pick-up and delivery service network covering 272 cities, ensuring 100% coverage in prefecture-level cities [6] - The series will leverage over 1,200 after-sales service points and access to more than 1.2 million charging stations, enhancing the service experience for new energy vehicle users [6]