交易所的大屏幕显示，黄金9999从开盘的1003元一路跌到978元，跌幅超过2%，旁边的白银T D更是惨烈，从18000多元直接跌到17351元，跌幅接近8%，几 家品牌店却开始推广文化金，老铺黄金在朋友圈发海报，宣传皇家纹样和宫廷工艺，还推出了会员制，只有买够一定金额才能看到秘藏款式。 有人在网上评论说，现在买金饰就像买奢侈品一样，周生生的一款铂金950手链标价932元/克，比纯铂金还贵，因为上面刻有龙纹，顾客留言说图案是敦煌 风格，比纯金条多了点故事性，回收市场并不认这个价，普通金饰最多只能回收994元/克，差价足够买好几杯奶茶了。 目前的黄金价格为974.21元/克，较昨日下跌0.81%；足金9999现价为974.90元/克，较昨日下跌0.71%；沪金95现价为973.00元/克，较昨日下跌0.74%；铂金现 价为510.00元/克，较昨日大幅下跌9.75%；沪金100G现价为979.99元/克，较昨日微跌0.15%。 2026年01月02日， 今天新闻就报道了金价跌的消息，伦敦金价刚刚冲上4300美元，国内金店的价格也随之下降，周大福的金饰价格从每克1363元降到了1357元，比昨天便宜了 6块钱，我 ...

Core Insights - The recent decline in gold prices has led to varied pricing strategies among major jewelry retailers in China, indicating a competitive market environment [1][2] - The price of gold in the domestic market has reached 828.5 yuan per gram, while international prices are at 3640.2 USD per ounce, suggesting a significant market shift [1] - Retailers like Chow Tai Fook and Luk Fook have set high prices for gold jewelry, while others like Caibai and China Gold offer lower prices, highlighting the importance of brand perception in pricing [1][3] Pricing Strategies - Major brands such as Chow Tai Fook and Luk Fook price their gold jewelry at 1078 yuan per gram, while others like Chow Sang Sang and Lao Feng Xiang price it slightly lower at 1074 yuan [1] - Caibai offers a more competitive price of 1032 yuan per gram, showing a clear differentiation in pricing strategies among retailers [1] - China Gold's pricing at 999 yuan per gram stands out as a more attractive option for consumers focused on the intrinsic value of gold rather than brand [1] Market Dynamics - The platinum market also exhibits significant price variations, with major brands pricing platinum at 564 yuan per gram, while others like Caibai offer it at 445 yuan [1] - Investment gold bars show even greater price discrepancies, with Chow Tai Fook pricing them at 956 yuan per gram, while others like Lao Feng Xiang and Chow Sang Sang price them higher [1] - The gold recycling market reflects closer alignment with the intrinsic value of gold, with gold bar buyback prices around 815 yuan per gram [1] Consumer Behavior - Consumers are becoming more discerning, considering factors such as brand, craftsmanship, and price before making purchases [4][5] - The rise of "alternative gold" products like gold-plated silver and platinum is gaining traction among budget-conscious younger consumers [3] - Retailers are adapting by enhancing service offerings, such as free cleaning and professional consultations, to attract and retain customers in a transparent pricing environment [3][5]

Core Insights - The international gold market experienced a significant price drop on June 20, 2025, reflecting complex market dynamics and heightened participant concern [1][8] - The decline in gold prices was mirrored in both domestic and international markets, indicating a shared pressure across the global gold market [2][3] Price Movements - New York gold futures closed at $3,374.49 per ounce, down $33.61, a decline of over 1%, while London gold prices fell to $3,359.17 per ounce, down $11.47 [2] - The Shanghai Gold Exchange reported a gold price of 777.17 yuan per gram, a slight decrease of 0.03% from the previous day [2][3] - Daily fluctuations in the Shanghai market saw prices reach a high of 781.50 yuan per gram and a low of 777.10 yuan per gram, indicating market sensitivity [6] Domestic Market Reactions - Major domestic gold retailers, including Chow Tai Fook and Lao Feng Xiang, adjusted their gold jewelry prices, with some products priced around 1,020 yuan per gram [3][4] - The gold recycling market became more active, with a recycling price of approximately 766 yuan per gram, affecting consumer decisions on whether to hold or sell their gold [3][4] Market Sentiment - The price volatility in the gold market is attributed to a combination of market sentiment, international conditions, and economic expectations, highlighting the need for cautious decision-making among investors [8]