南都讯 记者潘珊菊 发自北京 12月29日，中国传媒大学媒介与公共事务研究院发布研究报告，分析了 2025年影响企业声誉的十大负面因素，并对2026年影响企业声誉的十大因素作出预测。 同时，媒介与公共事务研究院通过数据分析和专家研判，预测了2026年企业声誉管理十大影响因素，包 括"十五五"规划出台，将引领企业声誉建设方向；宏观经济政策积极发力，为营造良好声誉环境创造条 件；舆论生态治理体系进一步完善，将为声誉管理提供制度保障；"辟谣+投诉"一体化防护模式，将成 为企业声誉管理有效抓手；政策支持与市场利好形成共振，上市公司声誉塑造迎来新契机；民生议题关 注度持续提升，声誉管理面临复杂舆论态势；舆论场非理性情绪蔓延，对企业声誉维护构成严峻挑战； 人工智能"赋能"与"风险"双重升级，将成为影响企业声誉重要变量；地缘政治格局复杂多变，对出海企 业提出更高声誉管理要求；"黑天鹅"风险或成常态，考验企业声誉管理应变力。 中国传媒大学媒介与公共事务研究院由中国传媒大学和中国公共关系协会共同发起成立。这是该院第二 年发布《年度企业声誉影响因素研究报告》。报告通过对国际局势、社会形势、市场走势以及热点舆情 事件的持续观察研究 ...

Core Insights - Bloomberg is the first global index provider to include Chinese bonds in mainstream global indices, offering a unique perspective on the Chinese bond market [1] - The Bloomberg China Aggregate Index recorded a return of 0.47% in June, with a year-to-date return of 0.87% [3][5] - The 30-day volatility of the index has shown a downward trend during this period [3] Index Performance - The China Treasury and Policy Banks Index achieved a return of 0.48% in June, with a year-to-date return of 0.76% [5] - The performance of various indices is as follows: - China Aggregate Index: -0.01% (1D), 0.47% (MTD), 0.87% (YTD) [5] - China Treasuries: -0.04% (1D), 0.60% (MTD), 0.91% (YTD) [5] - China Corporate: 0.03% (1D), 0.28% (MTD), 1.04% (YTD) [5] - 10+ Year Maturity: -0.13% (1D), 1.30% (MTD), 2.23% (YTD) [5] Market Outlook - The yield spread between US and Chinese 10-year government bonds has widened due to market concerns over US debt credibility, although it has narrowed since the trade "truce" in April [11] - The upcoming third-quarter US-China trade negotiations may shift market focus back to macroeconomic drivers, potentially affecting capital inflows into Chinese government bonds [11] - The return rate for high-rated dollar bonds in Asian emerging markets is approximately 3% year-to-date, driven mainly by benchmark yields [11]

Group 1 - The divergence between the ADP employment data and non-farm payroll data in June indicates a potential shift in the Federal Reserve's policy direction, with the ADP data unexpectedly contracting [3] - The non-farm payroll data for June showed a seasonally adjusted increase of 147,000 jobs, significantly exceeding market expectations, which diminishes the likelihood of a rate cut by the Federal Reserve in July [4] - The market is now shifting its expectations for a potential rate cut to September, as the strong non-farm data suggests continued high interest rates [4] Group 2 - Despite the Federal Reserve's reluctance to cut rates, the U.S. stock market continues to rise, with indices like the Nasdaq and S&P 500 reaching historical highs, indicating a strong market performance [5] - The high interest rate environment may lead investors to prefer U.S. Treasury securities over equities, as the average dividend yield of listed companies rarely exceeds Treasury yields [5] - The recovery of the stock market after a significant decline earlier in the year suggests a strong rebound, although uncertainties remain regarding the Federal Reserve's future actions [6] Group 3 - The stock market's ability to recover quickly from earlier losses may be attributed to the influence of major technology companies and the resolution of issues like the debt ceiling, which positively affects market risk appetite [5][6] - The market's valuation levels have increased again, raising concerns about the return of valuation bubbles, while the underlying risks remain unaddressed [6] - The ongoing speculation about the Federal Reserve's rate decisions continues to drive market behavior, with potential volatility if unexpected events occur [6]