阅文与王者荣耀联动，关注 IP 衍生品行 业势能 ——轻工纺服行业周报（20250811-0815） 一、行情回顾：本周（2025.08.11-2025.08.15），A股 SW纺织服饰行 业指数下滑 1.37%，轻工制造行业上涨 1.56%，而沪深 300 上涨 2.37%，上证指数上涨 1.70%。纺织服装在申万 31 个一级行业中涨幅 排名第 29 位，轻工制造在申万 31 个一级行业中涨幅排名第 16 位。 二、核心逻辑： 1）轻工行业：①我们认为潮玩谷子行业需求快速增长，Z 世代引领新 消费趋势，盲盒等产品触及情绪价值深层需求。伴随泡泡玛特、国谷 等产品走向世界，中国 IP 文化加速渗透。②DeepSeek 等 AI 新技术 与轻工制造有望深度融合，伴随以旧换新政策延续、财政持续发力、 国家推动房地产市场止跌回稳等，轻工内需有望逐步企稳，实现估值 修复。 潮玩谷子：阅文集团与王者荣耀联动，深耕 IP 衍生品市场。根据北京 商报网，近日阅文集团与王者荣耀启动了"国创内容战略合作计划"， 同步发布并上线了《诡秘之主》与王者荣耀联动，本次两大世界级 IP 联动，系双方深度合作以来，首次实现周边和皮肤同步上 ...

Investment Rating - The industry investment rating is maintained as "Overweight" [4] Core Viewpoints - The light industry sector is experiencing rapid growth in demand for trendy toys, driven by Generation Z, with products like blind boxes tapping into deep emotional values. The integration of AI technologies is expected to enhance the light manufacturing sector, supported by policies aimed at stabilizing the real estate market and boosting domestic demand [2][3] - The export chain for light industry products such as thermos cups and office furniture is showing stable overseas demand, with tariff impacts expected to be gradually absorbed. Companies with overseas production capacity and supply chain resilience are recommended for attention [3] - The home goods sector is set to benefit from an additional 150 billion yuan in special government bonds for consumer upgrades, which is expected to stimulate demand and support economic growth [4] Summary by Sections Light Industry - The trendy toy sector is witnessing significant growth, with a sixfold increase in bookings for the Bubble Mart city park in June compared to the previous year, surpassing other entertainment venues in Beijing [2] - Companies to watch include Bubble Mart, Blokus, and Miniso [2] Export Chain - The light industry export chain is expected to recover as tariff policies become clearer, with a focus on companies like Jiangxin Home, Ninebot, and Jia Yi [3] Home Goods - The third batch of consumer upgrade funds will be released in July, with manufacturing PMI showing signs of improvement, indicating a potential recovery in home goods consumption [4][7] Textile and Apparel Industry - The demand for gold is projected to grow, with domestic jewelry companies expected to see sales and performance improvements in 2025. The outdoor economy is also boosting sales in sports apparel [8][9] - Companies to focus on include Anta, Li Ning, and Bosideng, which are expanding their market presence [10][11] Manufacturing - The textile manufacturing sector is expected to grow due to increased overseas production and enhanced core competitiveness, with companies like Huali Group and Weixing Co. recommended for investment [12][13]