阅文与王者荣耀联动，关注 IP 衍生品行 业势能 ——轻工纺服行业周报（20250811-0815） 一、行情回顾：本周（2025.08.11-2025.08.15），A股 SW纺织服饰行 业指数下滑 1.37%，轻工制造行业上涨 1.56%，而沪深 300 上涨 2.37%，上证指数上涨 1.70%。纺织服装在申万 31 个一级行业中涨幅 排名第 29 位，轻工制造在申万 31 个一级行业中涨幅排名第 16 位。 二、核心逻辑： 1）轻工行业：①我们认为潮玩谷子行业需求快速增长，Z 世代引领新 消费趋势，盲盒等产品触及情绪价值深层需求。伴随泡泡玛特、国谷 等产品走向世界，中国 IP 文化加速渗透。②DeepSeek 等 AI 新技术 与轻工制造有望深度融合，伴随以旧换新政策延续、财政持续发力、 国家推动房地产市场止跌回稳等，轻工内需有望逐步企稳，实现估值 修复。 潮玩谷子：阅文集团与王者荣耀联动，深耕 IP 衍生品市场。根据北京 商报网，近日阅文集团与王者荣耀启动了"国创内容战略合作计划"， 同步发布并上线了《诡秘之主》与王者荣耀联动，本次两大世界级 IP 联动，系双方深度合作以来，首次实现周边和皮肤同步上 ...

Core Insights - The aviation industry showed a significant reduction in losses in Q2 2025, with domestic supply maintaining low growth and demand recovering steadily [5][31][32] - The REIT sector experienced a market correction, influenced by a shift in investor risk appetite and macroeconomic asset rotation, with fundamental pricing power being less impactful [3][4] Aviation Industry Summary - Q2 2025 saw the introduction of 107 new aircraft, with a net increase of only 52, leading to an estimated ASK growth of 6.7% year-on-year [31] - Domestic demand remained stable, with a 3.9% increase in passenger flow and a 4% decrease in domestic oil-inclusive ticket prices [31][32] - The industry achieved a record high passenger load factor, increasing by 1.9 percentage points year-on-year, with Q2 2025 expected to show a significant reduction in losses for major airlines [31][32] - The summer travel season faced unexpected weakness in business travel demand, while leisure travel remained strong, indicating a potential recovery in business travel in the future [32][33] REIT Sector Summary - The REIT sector's performance in Q2 2025 continued to align with expected trends, although the overall market experienced a downturn following the release of quarterly reports [3][4] - The differentiation among REIT sectors was less pronounced in Q2 compared to Q1, with stable sectors like affordable housing and municipal projects leading the decline [3] - The current REIT market correction coincides with a shift in investor risk preferences, with the fundamental performance of underlying assets having a diminished impact on pricing [3][4] Industry Trends and Recommendations - The aviation sector is expected to benefit from a long-term recovery in demand, with a recommendation to adopt a contrarian investment approach in the sector [33] - The REIT market is anticipated to remain influenced by its debt-like characteristics, with a focus on macroeconomic asset rotation and the impact of new policies on investor sentiment [4]

Group 1: Company Analysis - 长光华芯 - The company has shown rapid revenue growth, with Q1 2025 revenue reaching 94.28 million, and a significant reduction in net loss to 7.5 million [3][4] - The updated profit forecast for 2025-2027 indicates net profits of 28 million, 99 million, and 208 million respectively, with a target price set at 70.86 yuan based on a PE of 60.05x for 2027 [3][4] - The company has successfully launched three key products in the optical communication sector, which are expected to contribute significantly to revenue growth in the context of increasing demand from AI data centers [4] Group 2: Industry Analysis - Transportation - The central government's emphasis on "anti-involution" is expected to promote deeper industry reforms, benefiting sectors such as aviation, express delivery, and bulk supply chain operations [5][6] - The aviation sector is anticipated to improve revenue management strategies, which will help mitigate excessive price competition and enhance profitability [7] - The express delivery industry is likely to see a more favorable competitive environment due to regulatory measures against "involution," which may lead to the concentration of market share among leading firms [8] Group 3: Industry Analysis - Renewable Energy - The solar energy sector is experiencing positive momentum due to new policies aimed at increasing renewable energy consumption, with silicon material prices on the rise [31][32] - The wind energy sector is expected to maintain strong installation growth, supported by long project cycles and increasing demand for offshore wind projects [35][37] - The digital transformation of the energy sector is accelerating, driven by government initiatives to enhance the integration of information technology and energy industries [38]

Investment Rating - The industry investment rating is maintained as "Overweight" [4] Core Viewpoints - The light industry sector is experiencing rapid growth in demand for trendy toys, driven by Generation Z, with products like blind boxes tapping into deep emotional values. The integration of AI technologies is expected to enhance the light manufacturing sector, supported by policies aimed at stabilizing the real estate market and boosting domestic demand [2][3] - The export chain for light industry products such as thermos cups and office furniture is showing stable overseas demand, with tariff impacts expected to be gradually absorbed. Companies with overseas production capacity and supply chain resilience are recommended for attention [3] - The home goods sector is set to benefit from an additional 150 billion yuan in special government bonds for consumer upgrades, which is expected to stimulate demand and support economic growth [4] Summary by Sections Light Industry - The trendy toy sector is witnessing significant growth, with a sixfold increase in bookings for the Bubble Mart city park in June compared to the previous year, surpassing other entertainment venues in Beijing [2] - Companies to watch include Bubble Mart, Blokus, and Miniso [2] Export Chain - The light industry export chain is expected to recover as tariff policies become clearer, with a focus on companies like Jiangxin Home, Ninebot, and Jia Yi [3] Home Goods - The third batch of consumer upgrade funds will be released in July, with manufacturing PMI showing signs of improvement, indicating a potential recovery in home goods consumption [4][7] Textile and Apparel Industry - The demand for gold is projected to grow, with domestic jewelry companies expected to see sales and performance improvements in 2025. The outdoor economy is also boosting sales in sports apparel [8][9] - Companies to focus on include Anta, Li Ning, and Bosideng, which are expanding their market presence [10][11] Manufacturing - The textile manufacturing sector is expected to grow due to increased overseas production and enhanced core competitiveness, with companies like Huali Group and Weixing Co. recommended for investment [12][13]

Investment Rating - The industry investment rating is "Increase" (maintained) [4] Core Viewpoints - The light industry sector is experiencing rapid growth driven by the demand for trendy toys, with the Z generation leading new consumption trends. Products like blind boxes tap into deep emotional values. The integration of AI technologies with light manufacturing is expected to stabilize domestic demand and facilitate valuation recovery [2][3] - The recent opening of the first jewelry store by Pop Mart underlines its strategic expansion into the jewelry sector, enhancing its brand image and market presence [11] - The home appliance sector is set to benefit from government policies aimed at boosting consumption, with a focus on the "old for new" initiative, which is expected to stimulate demand further [9] Summary by Sections Market Review - During the week of June 23-27, 2025, the A-share SW textile and apparel industry index rose by 3.92%, while the light manufacturing industry increased by 3.64%. In comparison, the Shanghai Composite Index rose by 1.91% [1] Trendy Toy Sector - Pop Mart was recognized as one of the "100 Most Influential Companies" by Time magazine in 2025, marking a significant achievement for a Chinese trendy toy company. The opening of a flagship store in Hefei is expected to enhance its brand image and attract consumers [3][11] Export Chain - The demand for light industry exports, such as thermos cups and office furniture, remains stable, with expectations that tariff impacts will gradually diminish. Companies with proactive overseas capacity planning are recommended for investment [4][10] Home Appliance Sector - The government is set to release additional funds for the "old for new" consumption initiative in July 2025, which is expected to further stimulate home appliance demand [9] Sports and Outdoor Sector - The sports industry is becoming a significant driver of economic growth, with sustained consumer interest in outdoor apparel. Nike's recent financial performance indicates a recovery trend, particularly in the Chinese market [12][13] Textile Manufacturing - The textile and apparel sector has shown steady growth in both domestic and export markets, with a cumulative export of $116.67 billion from January to May 2025, reflecting a 1% year-on-year increase [14]