作者 | 周智宇 2026年的春节前夕，中国互联网的火药味比往年更浓烈了。 2月10日，华尔街见闻从百度内部人士处获悉，百度内部已于近期悄然启动代号为"O计划"的项目。不 同于以往的部门协作，这次由搜索和云团队联合办公，意味着项目打破部门藩篱，MEG与ACG联合作 战。 另有知情人士透露，这次合作的项目和百度App相关。百度瞄准用户的日常场景，将以百度App为枢 纽，借助文心助手，调动百度内部生态及合作伙伴的服务，解决用户的实际需求。 这一系列动作释放一个强烈信号。百度意识到，AI入口的竞争不再仅仅是前端UI的竞争，而是算力成 本、推理速度与数据调度能力的综合战争。 说白了，UI只是一个对话框，谁都能做；但真正拉开代际差距的，是背后的调度逻辑与算力账本。当 用户提出一个复杂需求，系统需要瞬间调动全生态的服务。如果调度能力差，AI就只是个会聊天的花 架子，没法真正解决问题；而如果算力效率低，单次回答的成本就会贵得离谱，商业上根本跑不通。 百度启动"O计划"并非没有征兆。百度创始人李彦宏在2026年初的一次内部分享中明确定调，训练的目 的是推理。 这意味着，推理效率将决定搜索的代际竞争。如果百度不能通过搜索与云的 ...

最近腾讯自家上演了一出"大义灭亲"的精彩戏码。 这最近刚火起来的元宝红包，发了三天，就被它的兄弟部门——微信，亲手给掐断了链接！这波操作， 堪称春节档最迷惑的商业大戏。这到底是怎么一回事呢？ 2月1日，腾讯元宝正式上线春节红包活动，口号是"瓜分10亿现金"，无数红包链接瞬间挤爆了微信群和 朋友圈，元宝APP也迅速冲上了应用商店免费榜榜首。 但狂欢才持续了72个小时，用户们突然发现，点开元宝红包链接，微信会弹出一个警告，说网页包 含"诱导分享"内容，禁止直接打开。 微信随后发了公告，说得很官方：为了打击春节期间的过度营销和诱导分享，维护良好的用户体验，所 以对违规链接进行了处理。简单说就是，元宝的红包活动，因为"利诱"用户分享，踩到了微信生态规则 的"红线"。 腾讯港股股价闻讯下跌，市场用脚投票，表达了对大公司内部协同的担忧。 内部觉得没问题，但用户真实的群聊体验是另一回事。当海量的红包链接在短时间内涌入，本质上就形 成了一种社交骚扰。微信团队最终做出了选择：规则面前，亲兄弟也得一视同仁。 这动作一出，我想大家也能感受到，大公司的内部协同，远比想象中复杂。 一边，是微信，它是一座必须保持整洁、有序、用户至上的" ...

经研判，微信对元宝的违规链接进行处置，限制其在微信内直接打开。相关处置措施即日生效。 这一变故意味着，元宝红包在微信生态内的直连路径已被切断，用户若想继续领取或提现，必须经 历"复制链接、在浏览器打开"等繁琐的跨应用操作。 目前，元宝也公开回应被微信屏蔽的问题，表示正在紧急优化调整分享机制，将尽快上线，确保用户抢 红包体验。 很快微信官方发布关于第三方诱导分享行为的打击公告，指出近期其发布了《针对第三方违规行为的打 击公告》，对以春节为主题集中爆发的过度营销、诱导分享等违规行为进行打击。 微信称："在此背景下，我们收到用户针对元宝的反馈和投诉，其相关春节营销活动存在通过'做任 务''领红包'等方式诱导用户高频分享链接到微信群等场景，干扰平台生态秩序、影响用户体验、对用户 造成骚扰。" 这种"大义灭亲"式的封禁，堪称一场豪门内部的秩序之争。 在腾讯元宝春节10亿红包活动的首轮提现日，元宝红包的分享链接被"兄弟产品"微信给封了。 2月4日，不少人发现，元宝红包链接在微信已无法直接打开，只能复制浏览器才可打开链接继续领取红 包。元宝红包在微信的跳转链接会显示"网页包含诱导分享、关注等诱导行为内容"。 尽管如此，当一 ...

Core Viewpoint - The competition among major internet companies in China is intensifying as Tencent and Baidu re-enter the Spring Festival red envelope battle, with Tencent offering 1 billion yuan in cash and Baidu 500 million yuan, marking a shift in strategies from user acquisition to AI integration and ecosystem development [3][23]. Group 1: Company Strategies - Tencent will launch a Spring Festival campaign on February 1, distributing 1 billion yuan in cash through its Yuanbao app, with individual red envelopes reaching up to 10,000 yuan [3][23]. - Baidu's cash red envelope activity will run from January 26 to March 12, allowing users to share in 500 million yuan, with a maximum reward of 10,000 yuan [3][23]. - The red envelope strategies reflect a significant change in the competitive landscape, moving from user acquisition to AI-driven engagement [3][23]. Group 2: Market Dynamics - The domestic AI application market is becoming increasingly competitive, with major players like ByteDance's Doubao, Tencent's Yuanbao, and Alibaba's Qianwen leading in active user engagement [3][24]. - Tencent's Yuanbao app has risen to second place in the Apple App Store's free app rankings, indicating a strong market presence [4][24]. - The competition has evolved from focusing solely on model capabilities to a broader contest for application and ecosystem integration [7][28]. Group 3: AI Integration and User Engagement - Tencent is leveraging its social media strengths to enhance user participation through viral sharing features, reminiscent of Pinduoduo's growth strategy [6][26]. - Baidu's Wenxin Assistant, which integrates AI capabilities, aims to enhance user interaction and engagement, with over 200 million monthly active users [9][28]. - Both companies are exploring new AI-driven social features to deepen user engagement, moving beyond traditional chatbot functionalities [7][27]. Group 4: Historical Context and Future Outlook - Tencent's previous success with WeChat red envelopes in 2015 set a high benchmark, but analysts express skepticism about replicating that success in the current saturated market [17][39]. - Baidu's earlier missteps in AI commercialization have led to a challenging position, with its Wenxin Yiyan product struggling to maintain user engagement [10][32]. - The upcoming Spring Festival marketing efforts are seen as essential for both companies to regain momentum in a rapidly evolving digital landscape [20][42].

Core Viewpoint - Alibaba's recent AI initiatives, particularly the launch of the Lingguang app and the Qianwen app, signify a strategic move to dominate the AI entry point in daily life, focusing on practical applications rather than mere information retrieval [2][19]. Group 1: Lingguang's Unique Features - Lingguang is positioned as a "full-modal general AI assistant," capable of generating interactive tools and applications beyond traditional Q&A formats, including maps, animations, and 3D models [4][5]. - The app's three main functionalities include Lingguang Dialogue, Lingguang Flash Applications (which can create small applications in 30 seconds), and Lingguang Open Eye (which provides instant information from photos) [5][12]. - The interactive map feature allows users to receive categorized location suggestions with detailed information, transforming the user experience from simple answers to actionable tools [7][18]. Group 2: Flash Applications and Ecosystem Potential - The Flash Application feature enables users to create personalized applications quickly, addressing specific needs such as calorie tracking for takeout meals, showcasing the app's adaptability and user-centric design [9][11]. - Lingguang's ability to modify application structures in real-time using natural language enhances user engagement and reflects its ambition to create a vast ecosystem of personalized tools [11][20]. - The potential for Lingguang to address long-tail user needs through low-cost, on-demand application generation could lead to significant ecosystem growth, filling gaps that traditional products overlook [18][20]. Group 3: Strategic Implications for Alibaba - Alibaba aims to reclaim the "entry rights" in the mobile era, shifting the focus from app-based entry points to integrating AI into everyday life scenarios [19][20]. - The combination of Qianwen and Lingguang is designed to meet both large-scale and niche user demands, creating a comprehensive solution for various daily tasks and challenges [18][20]. - The overarching goal is to redefine user interaction with AI, moving from simple question-answering to delivering actionable, interactive solutions that enhance daily life [21].