Tech星球访谈了多位年轻人，在大家都讲述中，除了旅途的花费，不少人依然坚定选择回家团聚。或许当家乡的味道唤醒被预 制菜麻痹的味蕾，熟悉的卧室带来一年中最舒畅的睡眠，清晨的阳光洗涤一年的疲惫，一切似乎都值得了。 "省去年货，但支出也在两万以上" 结婚后，从北京返乡过年支出都不算少。车费是第一笔支出：回婆婆家车费2000+，初四还要回娘家，整体车费支出超3000元。 封面来源 年关将至，杭州工作的哈尔滨小伙李航盯着手机屏幕，指尖在"支付"键上悬停了三秒。杭州飞哈尔滨的往返机票，将近5000 元，几乎要耗费他大半个月的工资。 春节临近，无数个"李航"正在进行着相似的盘算。从杭州到哈尔滨，从长沙到齐齐哈尔，从上海到新疆，年底前的机票价格曲 线，比大多数股市K线图都更刺激人心。 这仅仅是个开始。 在社交媒体上，不少人吐槽"春节7天，花光1个月工资"，从给长辈的保健品、羽绒服到给亲戚家孩子的压岁钱，从给父母买的 按摩仪到给爸爸买的五粮液...... 粗略一算，一次春节返乡的总开销，在6000元至20000元之间浮动，对于工作不久、存款有限的年轻人，这无异于一次"大开 销"。他们戏称自己过的春节是"春劫"，辛苦一年的储蓄 ...

Group 1 - Tencent's Zhang Jun announced the launch of a feature allowing users to create "New Year greeting moments" in the Yuanbao app, which can be shared on WeChat to trigger interactions and potential red envelope rewards [1][14] - Yuanbao is giving away an additional 100 cash "Xiaomaka" worth 10,000 yuan each during the New Year period, with chances to win every hour from 4 PM to midnight on February 16 [14] - The app allows users to create and publish greeting moments, with certain text and comments displayed as emojis for a limited time, enhancing user engagement [8][11] Group 2 - The competition among major tech companies has intensified with the launch of various "AI red envelope battles" during the Spring Festival, indicating a trend in leveraging AI for promotional activities [14] - Qianwen announced a special red envelope event on February 15, offering exclusive red envelopes with a maximum value of 2,888 yuan, and a "Spring Festival free order" promotion extending until February 17 [14] - ByteDance's AI application Doubao is also participating by distributing New Year red envelopes and offering over 100,000 tech gifts during the live broadcast of the Spring Festival Gala [14]

2月10日，腾讯宣布元宝春节红包活动玩法升级，元宝派掉落红包玩法正式上线，聊天就能领 红包。 据悉，春节期间，用户创建元宝派、在派内聊天、@元宝互动、派内发起一起听一起看活动， 就有机会触发拼手气红包，派内全员都能领，并可快速到账微信钱包。 值得一提的是，除了在元宝派里能抢红包，在微信里聊天，也有机会掉落红包。 2月10日至2月16日期间，在微信对话框输入特定关键词，就可以触发元宝定制红包雨，有机会 抽中现金红包。 关键词为：元宝送祝福、元宝送红包、开元进宝、AI画年味、AI有惊喜、AI趣互动。 21快讯记者体验发现， 在微信中发送"元宝"即有福袋掉落。 元宝派,来派红包啦 元宝春节活动玩法升级啦 2月10日-2月23日活动期间 来元宝创建派、@元宝互动、和派友聊天、 起听、一起看,就有机会触发拼手气现金红包! 4:20 ◀ < 回家吃饭(4) ≤ 10:10 @妈 我在超市呢,还有啥年货要带的吗 元宝的红包 # 大吉大利,恭喜发财 士一提交量 提现中,预计 24 小时内到账 查看绑定账号 你看着来点松子和杏仁就行 还有夏威夷果,也来一点 3个红包,共10元,23秒被抢光 妈 1.42 儿子,帮我带点开心果 ...

Core Insights - Taobao's "Tao Coins" are becoming increasingly significant, with a projected distribution of 2 billion coins for the Double 11 shopping festival, and a nearly 5-fold increase in transaction volume compared to last year [1][3] - The integration of Tao Coins with various platforms like Taobao Flash Sale and Fliggy enhances user engagement and provides a new tool for brand merchants to attract new customers [2][14] - Tao Coins serve as a universal currency within the platform, facilitating instant retail and e-commerce collaboration, which is crucial for user retention and engagement [2][15] Summary by Sections Tao Coins Functionality - Tao Coins were introduced as a marketing tool 10 years ago, allowing users to earn and redeem coins through engaging activities, similar to loyalty programs from competitors [1][10] - The coins can be earned through various actions such as signing in, playing games, and making purchases, with new features introduced during major sales events [3][5] User Engagement and Brand Interaction - The use of Tao Coins has expanded to include a wider range of products and services, including food delivery and travel, enhancing user interaction with the platform [7][9] - Major brands like McDonald's have reported significant increases in transaction rates and sales volume through the use of Tao Coins during promotional events [7][14] Marketing and Consumer Behavior - Tao Coins are primarily a marketing tool for brands to engage with consumers, rather than solely providing discounts [10][14] - The coins encourage users to participate in various promotional activities, fostering a habit of checking for discounts and rewards [9][11] Integration with Membership Systems - Tao Coins are part of a broader membership strategy aimed at increasing user loyalty and engagement across different consumption categories [15][16] - The platform aims to convert casual users into loyal members by integrating various services and rewards into a cohesive user experience [18] Future Directions - The focus on enhancing the AI-driven coupon distribution system indicates a trend towards personalized marketing strategies [13][16] - The integration of Tao Coins into the larger membership framework is expected to drive user engagement and increase transaction frequency across the platform [18]