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名创优品(09896.HK):同店渐现改善趋势 业绩压力有望逐季缓解
Ge Long Hui· 2025-05-28 17:59
Group 1: Financial Performance - In Q1 2025, the company reported revenue of 4.43 billion yuan, a year-on-year increase of 18.9%, with a gross margin of 44.2%, up 0.8 percentage points year-on-year, and an adjusted net profit of 590 million yuan, down 4.8% year-on-year [1] - The domestic same-store sales showed improvement, with a significant recovery in sales performance since the beginning of the year, and a notable recovery during the May Day holiday [1] - The company achieved a total of 4,275 stores in China by the end of March 2025, with a net closure of 111 stores, focusing on high-quality development and refined store network strategy [1] Group 2: International Operations - In Q1 2025, the company's overseas revenue reached 1.59 billion yuan, a year-on-year increase of 30.3%, despite high base pressure from the previous year [2] - The company added 95 new stores overseas, focusing on markets in Asia and North America, with a stable performance in overseas same-store sales when viewed from a two-year compound growth perspective [2] - Since April, there has been a month-on-month improvement in same-store performance in key overseas markets such as Mexico and the United States, supported by the execution of the IP strategy and store quality enhancement [2] Group 3: Strategic Outlook - The company is committed to a five-year strategic plan aimed at stable profit growth, with projected revenues of 20.54 billion yuan, 24.60 billion yuan, and 29.55 billion yuan for 2025-2027, corresponding to growth rates of 20.9%, 19.7%, and 20.2% respectively [2] - Adjusted net profits are expected to be 2.86 billion yuan, 3.68 billion yuan, and 4.56 billion yuan for the same period, with growth rates of 4.97%, 28.74%, and 24.04% respectively [2] - The company maintains an "overweight" rating due to its supply chain advantages and strengthened IP conversion capabilities, alongside ongoing global strategic initiatives [2]
网络文学,套路为王?
Hu Xiu· 2025-05-26 08:29
重生先虐白眼狼,捣乱亲戚都遭殃。 不往前世坑里跳,从此自信放光芒。 无限世界机遇多,游戏危险重重闯。 过关升级斗主神,拯救世界我最强。 末世先囤万吨粮,堡垒高墙加电网。 研制疫苗建基地,从此不怕丧尸王。 穿进改革春风里,创业投资加买房。 走在时代最前列,带领全家奔小康。 喝醉看错房间号,转身撞进总裁房。 竹马天降修罗场,CP乱炖狂发糖。 玉佩自带灵田广,系统奖励叮当响。 稀有灵根加奇遇,打脸反派我最狂。 穿越成为发明家,肥皂玻璃火药厂。 王国维说"一代有一代之文学",如今,中国网络文学作家已经超过3000万,作品总数量超4000万[1]。在这样庞大的"金字塔生态结构"中,每年都有上百万 部小说产出,如何在文海中脱颖而出,套路成为网文作家们抓住流量的密码。 什么是网络文学中抽象的"套路"?RUC新闻坊试图通过对20多年数据的整理与分析,梳理类型标签演化的历史脉络,观察简介文本创作中的技巧,以及探 究哪些类型的网络文学更容易实现IP变现,登上"塔尖"。 类型标签的演化:谁在兴起?谁在衰落? 网络文学有其分野,其中男频和女频是最基本的分类。"男起点女晋江"这句话流传已久,指的是晋江文学城往往是女性读者的聚集地,而起 ...
爱奇艺承压,杀入直播电商:背水一战,还是浪荡玩票?
Sou Hu Cai Jing· 2025-05-02 15:56
文 | 大力财经 作者 | 魏力 当下的直播电商领域,抖音、淘宝等平台已形成稳固的头部格局,牢牢占据市场的大半江山。 在直播电商这片早已厮杀得硝烟弥漫的红海市场,爱奇艺于2025年4月才缓缓登场。但这个"迟到者"绝非来走过场,它携带着极具特色的差异化策略,试图 在竞争白热化的赛道上开辟出一条属于自己的道路。 爱奇艺此时入局,看似错失了最佳发展时机,实则有着自己的战略考量。从战略定位来看,爱奇艺另辟蹊径,主打内容电商模式,与传统货架电商形成鲜明 差异。手握海量优质IP资源的它,将爆款剧集《唐朝诡事录》等视为破局王牌。通过在微剧中巧妙植入商品,构建"边看边买"的消费场景,用户在观看剧集 时,若对剧中道具感兴趣,可一键下单购买,极大地缩短了内容与消费之间的链路。 此外,爱奇艺推出的AI助手"桃豆"更是一大亮点,它能够智能识别剧情,精准推荐关联商品,为用户带来便捷、新颖的购物体验。 庞大的用户基数也是爱奇艺的底气所在。2024年数据显示,爱奇艺月活跃用户达3.94亿,付费会员突破1亿。在爱奇艺CEO龚宇眼中,这些付费会员堪称"消 费力最强的筛选用户",平台希望凭借与会员之间的高粘性,将其转化为电商流量,从而实现业务的 ...