Core Viewpoint - Enhancing national cultural soft power is crucial for China's positioning in the global cultural landscape and its international status and influence [2] Group 1: International Cultural Communication - Understanding the balance between "what we want to say" and "what others want to hear" is essential in international cultural communication [4] - The narrative logic that resonates universally requires addressing the relationships between "China" and "the outside," as well as "self" and "others" [4] - Emphasizing empathy and understanding local cultures can enhance foreign public resonance with Chinese culture [4] Group 2: Cultural Ecosystem Development - Both official and grassroots efforts should focus on updating communication styles and intentions to foster a cultural ecosystem that allows for seamless interaction with Chinese culture [5] - Cultural trade and cultural communication should complement each other, promoting mutual benefits [5] Group 3: Role of Guangdong - Guangdong can act as a "cultural converter" due to its unique geographical position and historical traditions, facilitating cultural dissemination to Southeast Asia and beyond [7] - The province's strong ties to overseas Chinese communities can serve as a natural medium for promoting Lingnan culture [7] - Leveraging the advantages of cities like Guangzhou, Shenzhen, and Hong Kong can create a digital economy corridor and cultural media hub targeting Southeast Asia and the global market [7] Group 4: Cultural Value Community - The concept of a "cultural bay area" can transcend economic collaboration, fostering a value community that respects Chinese civilization while embracing global cultural diversity [8] - Guangdong's historical role as a trade and cultural exchange hub positions it to create a model for future urban civilization through the integration of diverse cultures [8]

Core Viewpoint - The integration of digital technology and cultural arts is transforming the art world, with platforms like China Art Appreciation Network acting as both witnesses and drivers of this change [3]. Cultural Platform Economy Growth - The cultural platform economy in China is rapidly developing, with projected revenue growth of 9.8% year-on-year in 2024, surpassing the overall revenue growth by 3.8 percentage points [5]. - From 2019 to 2024, revenue from new cultural formats is expected to increase from 1.9 trillion yuan to 5.9 trillion yuan [7]. - The eastern region dominates the cultural platform economy, accounting for 76.3% of the total revenue, with major cities like Beijing, Hangzhou, Shanghai, Shenzhen, and Guangzhou contributing 3.74 trillion yuan [7]. New Business Models - China Art Appreciation Network is innovating within the cultural platform economy by integrating technology to enhance art appreciation and cultural transmission [8]. - The platform utilizes a digital visualization database to share high-definition images and detailed information about global artworks, breaking down information barriers [8]. - AI technologies are employed for intelligent identification, style analysis, and personalized recommendations, improving the professionalism and accuracy of art appreciation [10]. Technological Impact - Digital technologies such as AI, blockchain, and AR/VR are reshaping the cultural platform economy [10]. - Blockchain technology provides an immutable digital identity system for artworks, ensuring traceability and authenticity [11]. - Immersive technologies are redefining art experiences, allowing users to interact with art in new ways through AR/XR technologies [12]. Future Trends - The cultural platform economy is expected to become more diversified and intelligent, with AIGC technology driving new industry transformations [13]. - Personalized services and customized cultural experiences will emerge as significant growth points, leveraging big data and AI [13]. - Cultural products will increasingly adapt to user interests and emotional needs, moving beyond traditional standardized outputs [13]. Challenges and Responses - The rapid growth of the cultural platform economy faces challenges such as copyright protection, content quality, and regional development disparities [15]. - The central region's revenue from new cultural formats is approximately 600 billion yuan (10.2%), while the western region is around 520 billion yuan (8.8%), and the northeast region is less than 100 billion yuan (1.5%) [16]. - Addressing these challenges requires policy guidance, increased innovation investment, and exploration of unique development paths [16].

11月20日，第六届长三角国际文化产业博览会在国家会展中心（上海）启幕。8万平方米展区内，1500余家文化单位与企业品牌齐聚。其中，网络 文学、网络影视剧、网络游戏组成的"长三角文化新三样"格外亮眼。 所谓文化"新三样"，是数字时代催生的文化新形态，既延续了中华优秀传统文化的精神内核，又契合了当下年轻群体的审美与消费需求。网络文 学为数字文化提供源头活水，网络影视剧让虚拟故事可视化落地，网络游戏则构建起沉浸式互动体验，三者共同构成了长三角文化产业高质量发 展的核心增长极，不仅展现了长三角文化产业的蓬勃活力，更重构着文化生产、传播与消费的全新生态，成为中国文化"走出去"的重要载体。 网络文学：IP源头深耕，衍生潜力巨大 作为文化新三样的"内容基石"，网络文学在文博会上展现出强大的生命力与衍生潜力。 阅文集团携《庆余年》《诡秘之主》等重磅IP亮相。其展厅中央，一座搭起的"人气角色塔"尤为引人注目，组成塔身的每一块方形积木，都是"阅 文十周年・角逐IP之光"的人气角色，这一3000万人次投票选出的人气角色榜单涵盖《诛仙》等经典与《道诡异仙》等新锐，勾勒出网络文学跨越 代际的发展脉络。其中高居人气榜首的角色克莱恩是阅 ...

Group 1 - The core viewpoint emphasizes the importance of promoting cultural exports, particularly in the areas of online literature, web series, and online games, referred to as the "new three samples" of culture [1][2] - The market size for online literature exports is projected to exceed 5 billion RMB in 2024, with an overseas user base of over 350 million [2] - The actual sales revenue of independently developed Chinese games in overseas markets is expected to reach $18.557 billion in 2024, reflecting a year-on-year growth of 13.39% [2] Group 2 - Zhejiang province is actively supporting the internationalization of its gaming industry, with a new policy document aimed at fostering the growth of 3A game projects and creating a gaming export industry cluster [3] - The gaming industry is recognized as a new engine for cultural output and economic growth, with national policies encouraging the development of the entire industry chain from IP creation to overseas operations [3] - Other provinces, such as Guangdong, are also implementing policies to enhance the innovation capacity and international competitiveness of their gaming industries, indicating a broader trend of cultural exports [3]