在说服用户的道路上，我们总是习惯"加码"：更多的广告、更强的功能、更诱人的折扣。但正如洛兰·诺格伦与戴 维·申塔尔在所著的《人性阻力》这本书中阐述的核心观点-真正阻碍人们行动的，从来不是推动力不足，而是阻 力太大。其中最被忽视的一种阻力，叫做"情感摩擦"。它不是理性的算计，而是情绪的防御。 《人性阻力》 作者：[美]洛兰·诺格伦、戴维·申塔尔 译者：马俊斌 张瑞新 出版社：湛庐文化/浙江教育出版社 当一个人面对新选择时，他的内心会自动评估风险：这会不会让我后悔？别人会怎么看我？我是不是被"套 路"了？这种微妙的不安全感，就像无形的墙，把人挡在决策之外。《人性阻力》这本书中用大量的实战案例告诉 我们，情绪价值是消费决策中最隐秘却最强大的力量，克服"情感摩擦"能为我们带来多么不可思议的新机会。真 正能打动人的品牌，不再靠功能差异取胜，而是以情绪连接筑起护城河。 用户为什么"雇佣"产品 为了更好地理解情感摩擦，我们首先需要从情感价值说起。人们"雇用"产品和服务来获得 3 种基本价值： 功能价值（例如，它会帮你节省时间）、 社会价值（例如，它会让你给他人留下深刻印象） 情感价值（例如，它会给你带来快乐）。 这 3 个 ...

If you hold cryptocurrency, you're going to want to hear this. You're going to want to watch today's entire video because I believe we are entering we are in we are entering the the biggest leg of a cryptocurrency bull market, altcoin season. That's my belief.I could be totally wrong, but let me prove it to you. Watch today's whole video and also give you my top five cryptocurrency investing tips for beginners to get rich in 2026. My name's Austin and I wanted to come at you straight to camera and sort of c ...

Group 1: Investment Opportunities and Projects - The "Beijing Day" event released 140 investment cooperation projects in new generation information technology and healthcare, with a total investment scale of 139.75 billion yuan [10] - The event showcased 20 "Artificial Intelligence+" application scenarios to facilitate the transformation of technological achievements [10] - The investment environment in Beijing is continuously empowering the development of the real economy, with 8 government investment funds established, totaling 100 billion yuan, focusing on key areas like artificial intelligence and new materials [7] Group 2: Service Trade Growth - Global service trade is projected to reach 8.7 trillion USD in 2024, growing by 9%, while global trade growth is only 3.7% [4] - China's service trade volume is expected to be 1 trillion USD in 2024, accounting for 14.6% of global service trade [4] - Beijing's service trade totaled approximately 130 billion USD last year, representing 16.4% of its total trade, indicating significant growth potential [4][8] Group 3: Industry Strengths and Ecosystem - Beijing is recognized as the first city in China with a healthcare industry exceeding 1 trillion yuan and is also known as the "Artificial Intelligence Capital" [5] - The city has formed three trillion-yuan industry clusters in new generation information technology, technology services, and healthcare, along with seven hundred billion yuan industry clusters [8] - Beijing boasts the highest concentration of technology innovation resources in the country, with 35 "Double First Class" universities and numerous key laboratories and incubators [8] Group 4: Financial Performance and Fund Management - Beijing State-owned Capital Operation Management Company reported total assets exceeding 3.5 trillion yuan and an annual revenue of 1.33 trillion yuan, with a profit of 42 billion yuan [9] - The company manages around 50 funds with a total scale of approximately 180 billion yuan, focusing on key technology sectors [9]