婚纱摄影
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21特写|铂爵旅拍坍塌
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-10 14:48
近日,天眼查APP显示,铂爵旅拍文化集团有限公司新增一则被执行人信息,执行标的2.2万元,执行 法院为厦门市翔安区人民法院。值得注意的是,该公司在7月1日也曾被执行约2.59万元,执行法院同样 是厦门市翔安区人民法院。 早在7月,铂爵旅拍便陷入舆论风波。据公开信息及消费者反馈,铂爵旅拍出现大面积服务中断问题, 涉及定金难退、已拍摄未交付成片等情况;同时,有员工爆料企业存在拖欠工资、社保断缴等问题。据 报道,厦门市翔安区市场监督管理局已证实其处于停业状态。 刚从铂爵旅拍总部离职的张诚(化名)告诉21世纪经济报道记者,7月19日晚上,二十多名被欠薪的同 事去到公司总部20楼,到夜里11点,老总始终没露面。"到现在,5个月的工资还没影儿,6、7月的社保 也断着没缴。" 作为在这家企业深耕多年的老员工,张诚从未想过,这家曾创造行业神话的婚纱摄影巨头会轰然倒塌。 要知道,2021年铂爵旅拍还在李佳琦直播间创造过行业奇迹:18分钟售出10000 套产品,创下 4000万元 销售额的行业纪录。 而现在,小红书平台"铂爵旅拍"相关话题下已累积近30万条消费者投诉维权的讨论。大量用户在社交平 台发帖,晒出聊天记录、合同等证据, ...
旅拍巨头曾估值25亿,如今还不起2.2万元
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-10 14:11
Core Viewpoint - The once-prominent wedding photography giant, Pluck Travel Photography Group, has rapidly collapsed, facing significant operational and financial challenges, including service interruptions and employee wage disputes [1][3][9]. Company Overview - Pluck Travel Photography Group was known for its innovative travel photography concept, combining honeymoon experiences with wedding photography, and had expanded to cover 112 locations globally [1][13]. - The company achieved remarkable sales milestones, including generating 40 million yuan in sales within 18 minutes during a live broadcast [7][14]. Financial and Operational Issues - The company has faced multiple court executions for debts, including recent amounts of 22,000 yuan and 25,900 yuan [2][9]. - As of September 2025, the company has been reported to be in a state of suspension, with significant service disruptions affecting customer orders and employee wages [3][10]. - The total amount owed in unpaid wages and compensation is approximately 18 million yuan, affecting nearly 300 employees [10]. Employee and Consumer Impact - Employees have reported being owed wages for several months, with some facing unpaid social security contributions [5][11]. - Consumers have expressed widespread dissatisfaction, with nearly 300,000 complaints regarding unfulfilled services, including difficulties in obtaining refunds and completed photo albums [7][8]. Market Position and Competition - The company's high operational costs and reliance on a large workforce have been identified as contributing factors to its financial struggles, especially in a market with increasing price competition [15][16]. - The average starting price for Pluck's services is significantly higher than competitors, which has further pressured its market position [15][16]. Recent Developments - The company has attempted to restructure its operations by reducing its travel photography business and closing unprofitable stores, but these measures have not resolved its financial issues [9][10]. - A recent statement from the company acknowledged ongoing losses since the pandemic and indicated a need for operational optimization [9][15].
旅拍巨头曾估值25亿,如今还不起2.2万元
21世纪经济报道· 2025-09-10 14:07
Core Viewpoint - The company, once a leader in the wedding photography industry, has rapidly collapsed due to service interruptions, financial mismanagement, and increasing consumer complaints, leading to its current state of suspension and legal issues [1][3][21]. Group 1: Company Financial Issues - The company has been executed for debts multiple times, with recent amounts of 22,000 yuan and 25,900 yuan being enforced by the Xiamen Xiang'an District People's Court [1][2][10]. - As of September 2025, the company has faced significant financial distress, including a total of approximately 18 million yuan in unpaid wages affecting nearly 300 employees [12]. - The company has also seen its equity frozen multiple times, indicating severe liquidity issues and ongoing legal disputes [9][10]. Group 2: Consumer Complaints and Service Disruptions - There has been a significant increase in consumer complaints, with nearly 300,000 discussions on social media platforms regarding issues such as difficulty in refunding deposits and unreceived wedding photos [3][8]. - The company has been accused of failing to deliver services as promised, with many consumers reporting that their wedding photography services were not fulfilled, impacting their wedding plans [8][21]. Group 3: Employee Experiences and Company Culture - Employees have reported being owed multiple months of wages and experiencing a lack of communication from management regarding their compensation [7][12]. - The company previously had a strong employee culture, offering training and competitive salaries, but this has deteriorated significantly as financial issues escalated [15][19]. Group 4: Business Model and Market Position - The company's heavy reliance on a high-cost operational model, which includes a large team of photographers and support staff, has contributed to its financial struggles, especially in a market characterized by low-frequency purchases [19][20]. - The company’s pricing strategy, starting at 6,999 yuan, has become a disadvantage compared to lower-priced competitors, further squeezing its market position [20].
婚纱摄影,已死
投资界· 2025-09-07 07:19
Core Viewpoint - The article discusses the shift in young people's attitudes towards weddings and wedding photography, highlighting a trend towards minimalism and practicality over traditional expectations and extravagance [6][28]. Group 1: Changing Attitudes Towards Wedding Photography - A well-known wedding photography agency has been reported to potentially go out of business, indicating a decline in the wedding photography market [6]. - Young couples are increasingly opting out of traditional wedding photography due to high costs, with domestic travel shoots starting at 8,000 yuan and international shoots easily exceeding 30,000 yuan [8]. - The actual costs of wedding photography often exceed initial quotes due to additional fees for items like props and post-shoot services, leading to frustration among couples [9][12]. Group 2: Simplification of Wedding Processes - Many couples are re-evaluating the necessity of traditional wedding elements, such as diamond rings and wedding banquets, in light of rising costs [20][25]. - The trend is moving towards practical gifts instead of traditional wedding favors, with items like soap and toothpaste becoming more common [25]. - Couples are increasingly choosing to rent wedding attire rather than purchase, with many opting for simpler styles or even casual clothing for their ceremonies [27]. Group 3: Redefining Wedding Ceremonies - The traditional wedding ceremony is being redefined, with many couples eliminating unnecessary rituals and focusing on what truly matters to them [29][31]. - Social media has amplified negative perceptions of traditional wedding customs, leading to a decline in practices like "wedding games" that are seen as intrusive or outdated [32][34]. - Couples are prioritizing intimate gatherings over large celebrations, often reducing the ceremony to just a few key elements like vows and a meal [35][36]. Group 4: Financial Considerations and Future Planning - Young couples are becoming more financially savvy, often reallocating wedding budgets towards practical investments like home renovations or travel [39][40]. - The trend of minimalism in weddings allows couples to save money, which can be used for future savings or shared experiences, reflecting a shift in priorities from extravagant celebrations to meaningful living [40][41].
铂爵旅拍再成被执行人 被冻结股权数额超过6700万元
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-05 11:03
Core Viewpoint - The company, Platinumbird Travel Photography Group, is facing significant operational challenges, including legal actions and consumer complaints regarding service failures and employee issues [1][2]. Group 1: Legal and Financial Issues - Platinumbird has been listed as a defendant in legal proceedings, with an execution amount of 22,000 yuan and a previous amount of 25,900 yuan, both from the Xiamen Xiang'an District People's Court [1]. - The company has experienced a substantial increase in judicial proceedings since June 2025, with 12 instances of equity freezing totaling over 67 million yuan [2]. - The company's legal troubles include the freezing of 750,000 yuan in equity and 16 million yuan in equity belonging to its legal representative [2]. Group 2: Consumer Complaints and Refunds - Consumers have reported that after booking wedding photography services, the company failed to provide the promised services, leading to widespread complaints on social media [1]. - Refunds have been successfully processed for some consumers through a live-streaming event hosted by influencer Li Jiaqi, who offered compensation plans for different scenarios of service failure [1]. Group 3: Employee Issues - Employees have reported issues such as unpaid wages and failure to pay social insurance, with the company notifying staff about the lack of income since July and suggesting they seek new job opportunities [2]. - The company has been unable to maintain its previous operational standards, leading to significant employee dissatisfaction and financial instability [2]. Group 4: Company Background and Market Position - Established in 2014, Platinumbird was once a prominent brand in the wedding photography and travel photography market, covering 112 countries and targeting the mid-to-high-end market [2]. - The company has seen a decline in its business performance in recent years, contributing to its current operational difficulties [2].
杭州将向新婚夫妇发放1000元消费券
财联社· 2025-08-21 14:01
据杭州发布,近日,杭州市将推出甜蜜经济消费券,为登记结婚的新人送上一份礼物。 发放对象为从8月28日开始,到杭州市、区(县市)两级婚姻 登记处登记结婚的新人。发放时间为2025年8月28日-12月31日。每对新人可领取总额为1000元的消费券,即:满2000元减100元(10张)。 具体如 下: 发放对象 从8月28日开始,到杭州市、区(县市)两级婚姻登记处登记结婚的新人。 发放时间 2025年8月28日-12月31日 市、区(县市)两级婚姻登记处从8月28日开始,先到先得,发完即止。 7x24h电报 头条新闻 VIP资讯 实时盯盘 领券方式 通过结婚登记窗口发放资格券,扫码后进入活动页面申领甜蜜经济消费券。每对新人可领取总额为1000元的消费券,即:满2000元减100元(10 张)。 使用范围 参与促消费活动的婚纱摄影、婚宴婚庆、伴手礼、婚姻家庭辅导、蜜月旅拍、婚礼服装、婚嫁首饰、婚俗文创产品等经营主体、消费场所等。 使用规则 1.活动期间,消费者成功获取消费券后,可在支持银联云闪付APP付款方式的指定商家使用,有效期20天,逾期未使用作废。 2.消费券须在线下门店核销,以扣除商家所有优惠后的实际消费金额 ...
杭州将向新婚夫妇发放1000元消费券
第一财经· 2025-08-21 11:13
2025.08. 21 本文字数:747,阅读时长大约1分钟 来源 | 杭州发布 据杭州发布,近日,杭州市将推出甜蜜经济消费券,为登记结婚的新人送上一份礼物。发放对象为从8月28日开始,到杭州市、区(县市)两级婚姻登记 处登记结婚的新人。发放时间为2025年8月28日-12月31日。每对新人可领取总额为1000元的消费券,即:满2000元减100元(10张)。具体如下: 发放对象 从8月28日开始,到杭州市、区(县市)两级婚姻登记处登记结婚的新人。 发放时间 2. 消费券须在线下门店核销,以扣除商家所有优惠后的实际消费金额享受满减抵扣。 3. 如遇退款或退单情况的,退款金额以实际支付金额为准(不含消费券抵扣),该张消费券将返还到该消费者账户中,退单或退款后返还的消费券有效 期不变。若退单或退款时已超出消费券使用期限的或有效期内部分退款的,该张消费券不予返还,且无法再次使用。 微信编辑 | 苏小 2025年8月28日-12月31日 市、区(县市)两级婚姻登记处从8月28日开始,先到先得,发完即止。 领券方式 通过结婚登记窗口发放资格券,扫码后进入活动页面申领甜蜜经济消费券。每对新人可领取总额为1000元的消费券 ...
好消息!8月28日开始,杭州向新婚夫妇发放1000元消费券
Mei Ri Jing Ji Xin Wen· 2025-08-21 10:20
Group 1 - The core idea of the news is that Hangzhou will launch a "Sweet Economy" consumption voucher program aimed at newlyweds who register their marriage from August 28, 2025, to December 31, 2025, providing them with a total of 1000 yuan in vouchers [1][2][3]. Group 2 - The issuance period for the vouchers is from August 28, 2025, to December 31, 2025, and they will be distributed on a first-come, first-served basis until they are exhausted [2]. - Newlyweds can receive a total of 1000 yuan in consumption vouchers, which can be used for purchases over 2000 yuan, providing a discount of 100 yuan [3]. Group 3 - The vouchers can be used at various businesses related to wedding services, including wedding photography, wedding banquets, gifts, marriage counseling, honeymoon photography, wedding attire, jewelry, and cultural products related to marriage [4]. Group 4 - The rules for using the vouchers include a 20-day validity period after obtaining them, and they must be redeemed at physical stores. If a refund occurs, the voucher will be returned to the consumer's account, but only if it is within the validity period [5]. - As of August 18, 2025, over 1700 couples in Hangzhou had already made online appointments for marriage registration, indicating a peak in marriage registrations around the upcoming Qixi Festival [5].
8月28日开始,浙江杭州向新婚夫妇发放1000元消费券
Hang Zhou Ri Bao· 2025-08-21 10:11
Group 1 - The core initiative is the launch of "Sweet Economy Consumption Coupons" for newlyweds in Hangzhou, aimed at promoting consumer spending in the wedding industry [1] - The program will run from August 28, 2025, to December 31, 2025, with coupons available on a first-come, first-served basis until supplies last [2] - Each couple can receive a total of 1,000 yuan in consumption coupons, structured as a discount of 100 yuan for every 2,000 yuan spent, with a total of 10 coupons available [3] Group 2 - The coupons can be used at various businesses related to weddings, including photography, wedding banquets, gifts, marriage counseling, honeymoon photography, wedding attire, jewelry, and cultural products [4] - The usage rules specify that the coupons must be redeemed at designated merchants using the UnionPay Cloud Flash Payment app, with a validity of 20 days after issuance [5] - In case of refunds, the amount refunded will be based on the actual payment made, excluding the coupon discount, and the coupon will be returned to the consumer's account if within the validity period [5]
旅拍巨头铂爵“停摆”后续:中国婚博会承诺按合同免费转单
Nan Fang Du Shi Bao· 2025-08-01 15:57
Core Viewpoint - The "Platinum Travel Photography" incident has escalated, with numerous complaints regarding unfulfilled contracts due to poor management, prompting the China Wedding Expo to take action to assist affected members [1][2]. Group 1: Company Response - The China Wedding Expo has established a special task force to provide solutions for members affected by "Platinum Travel Photography's" failure to fulfill contracts [2]. - For members who have completed their shoots but have not received their products, the Expo will assist in obtaining all raw photos, offering a subsidy of 1,000 yuan for those who choose to handle post-production independently [2][3]. - "Platinum Travel Photography" has announced a strategic adjustment to its wedding photography business, authorizing original service teams in various locations to continue providing services to consumers [8][10]. Group 2: Operational Changes - The China Wedding Expo will process the affected orders in three batches based on the urgency of wedding dates, starting with those scheduled before October 2025 [3]. - "Platinum Travel Photography" previously committed to 100% fulfillment of confirmed shooting schedules, despite ongoing losses in its travel photography business [10][11]. - The company has faced significant operational challenges, including a decline in marriage rates and rising costs, leading to a reduction in travel photography operations and the closure of unprofitable stores [11][12]. Group 3: Consumer Protection Measures - The China Wedding Expo has outlined multiple solutions for consumers, including options for transferring contracts to reputable photography brands or switching to local photography services [2][3]. - The company has also faced scrutiny from regulatory authorities, with reports of numerous consumer complaints and a halt in operations [12]. - Influencer Li Jiaqi has publicly addressed the issue, offering refunds and compensation for affected customers who purchased "Platinum Travel Photography" products through his platform [12].