Core Viewpoint - The wedding photography industry in Lanzhou is experiencing a significant downturn, contrasting sharply with the booming wedding supplies market, reflecting changing consumer attitudes and the need for transformation within the wedding industry chain [1]. Wedding Supplies - The wedding supplies market in Lanzhou is thriving, particularly during festive seasons, with key products like candy boxes and decorative items seeing high demand [4][5]. - Store owners report that the sales peak around major holidays, with significant sales occurring in the lead-up to New Year's and Spring Festival [4]. - Essential items such as candy boxes and decorative symbols are considered indispensable for weddings, driving consistent sales [4]. Wedding Photography - The wedding photography sector is facing a stark decline, with orders dropping to one-third of previous levels, and a significant reduction in staff from over ten to five [7]. - There is a noticeable decrease in customer bookings, with many time slots remaining unfilled compared to previous years [7][8]. - Factors contributing to this downturn include unfavorable weather conditions, changing consumer budgets, and a shift in wedding planning priorities towards capturing real moments rather than staged photography [9]. Industry Adjustments - In response to market changes, wedding photography businesses are implementing various promotional strategies, such as offering bundled packages and discounts to attract customers [12][13]. - There is a growing trend towards personalized photography styles, with simpler and more narrative-driven approaches gaining popularity among younger couples [13]. - The entire wedding-related industry in Lanzhou is adapting by enhancing service models, including free trials and online marketing strategies to reach potential customers [13].

Group 1 - The sale of wedding photos on second-hand platforms at extremely low prices, such as 1 penny for a bundle of 1200 images, raises serious concerns about emotional and legal violations against the individuals depicted in those photos [2][3] - The unauthorized sale of wedding photos infringes on the portrait rights and privacy rights of the individuals, as per the Civil Code, which requires consent for the use and public display of personal images [2][4] - Photography agencies also face copyright infringement issues, as wedding photos are considered original works protected by law, and selling them without permission incurs liability [3][4] Group 2 - The incident highlights significant deficiencies in content review and infringement management on second-hand platforms, which have been criticized for allowing the sale of counterfeit goods and prohibited items [3][4] - The platforms are urged to move beyond a reactive approach of removing listings only after complaints and to ensure a legally compliant trading environment for consumers [3][4] - The Civil Code stipulates that online service providers share liability if they fail to take necessary measures against users infringing on others' rights, emphasizing the need for platforms to adopt proactive regulatory measures [4]

Group 1 - The core issue is the unauthorized sale of wedding photos on second-hand trading platforms, which raises concerns about the infringement of portrait rights and copyright of photography agencies [1][2] - Many sellers are offering wedding photo packages at extremely low prices, with some listings showing 1200 images for less than 2 yuan, and even as low as 0.01 yuan [1] - The leakage of wedding photos can be attributed to poor management by photography studios, where internal staff may sell photos for profit or where security measures are inadequate, leading to unauthorized access [1][2] Group 2 - Photography studios have a responsibility to safeguard consumers' wedding photos and cannot evade liability by claiming ignorance or attributing the issue to third-party actions [2] - Online platforms must take proactive measures to monitor and manage the sale of wedding photos, implementing mechanisms for keyword recognition, price anomaly alerts, and content review to prevent infringement [2] - Consumers whose wedding photos are sold online should take immediate action to protect their rights, including contacting platform customer service, reporting to regulatory authorities, or pursuing legal action if necessary [3]

Core Viewpoint - The article discusses the shift in young people's attitudes towards weddings and wedding photography, highlighting a trend towards minimalism and practicality over traditional expectations and extravagance [6][28]. Group 1: Changing Attitudes Towards Wedding Photography - A well-known wedding photography agency has been reported to potentially go out of business, indicating a decline in the wedding photography market [6]. - Young couples are increasingly opting out of traditional wedding photography due to high costs, with domestic travel shoots starting at 8,000 yuan and international shoots easily exceeding 30,000 yuan [8]. - The actual costs of wedding photography often exceed initial quotes due to additional fees for items like props and post-shoot services, leading to frustration among couples [9][12]. Group 2: Simplification of Wedding Processes - Many couples are re-evaluating the necessity of traditional wedding elements, such as diamond rings and wedding banquets, in light of rising costs [20][25]. - The trend is moving towards practical gifts instead of traditional wedding favors, with items like soap and toothpaste becoming more common [25]. - Couples are increasingly choosing to rent wedding attire rather than purchase, with many opting for simpler styles or even casual clothing for their ceremonies [27]. Group 3: Redefining Wedding Ceremonies - The traditional wedding ceremony is being redefined, with many couples eliminating unnecessary rituals and focusing on what truly matters to them [29][31]. - Social media has amplified negative perceptions of traditional wedding customs, leading to a decline in practices like "wedding games" that are seen as intrusive or outdated [32][34]. - Couples are prioritizing intimate gatherings over large celebrations, often reducing the ceremony to just a few key elements like vows and a meal [35][36]. Group 4: Financial Considerations and Future Planning - Young couples are becoming more financially savvy, often reallocating wedding budgets towards practical investments like home renovations or travel [39][40]. - The trend of minimalism in weddings allows couples to save money, which can be used for future savings or shared experiences, reflecting a shift in priorities from extravagant celebrations to meaningful living [40][41].

Core Viewpoint - The crisis faced by Bojue Travel Photography is attributed not only to macroeconomic factors but also to inherent issues within the business model, particularly its inability to scale effectively in a non-standardized service industry [5][8][10]. Group 1: Business Overview - Bojue Travel Photography was founded in 2011 by Xu Chunsheng, who previously operated two photography studios and identified the travel photography market as a blue ocean opportunity [7]. - At its peak, the company expanded globally and sponsored various reality shows, significantly increasing its brand visibility [8]. - However, since 2020, the company has experienced prolonged losses, leading to its eventual collapse, indicating that a blue ocean market does not guarantee success [8][10]. Group 2: Business Model Challenges - The travel photography business is asset-heavy, requiring significant investment in locations, equipment, and personnel, which increases operational costs [10]. - The nature of wedding photography is low-frequency and non-recurring, making it a one-time service with high customer acquisition costs, further complicating profitability [10][12]. - The lack of standardization in services leads to difficulties in scaling, as each customer has unique preferences that cannot be easily standardized [11][12]. Group 3: Comparison with Other Models - Other service industries, such as medical aesthetics, have found ways to standardize processes, allowing for scalability, unlike the travel photography sector [14][22]. - Companies like Flytographer have adopted a platform model, matching photographers with clients without incurring high operational costs, demonstrating a more sustainable business approach [22][23].

Core Viewpoint - The article discusses the downfall of Bojue Travel Photography, attributing its failure to a combination of macroeconomic factors and inherent business model flaws, particularly the challenges of scaling a non-standardized service in a declining market [4][7][10]. Group 1: Company Overview - Bojue Travel Photography was founded by Xu Chunsheng in 2011, focusing on wedding photography and expanding into personal and family portraits [6]. - At its peak, the company had a global presence and significant marketing efforts, including sponsorship of various reality shows [6][7]. - The company faced prolonged losses starting in 2020, leading to its eventual collapse after five years of financial struggles [7]. Group 2: Business Model Challenges - The travel photography business is likened to a travel agency but faces unique challenges, such as high asset costs and low repeat purchase rates [9][10]. - The business model requires significant investment in locations, equipment, and personnel, with one photography base in Xiamen costing around 80 million [9]. - The nature of wedding photography as a one-time service leads to high customer acquisition costs and limits scalability [9][10]. Group 3: Standardization Issues - The article emphasizes the low standardization in the travel photography industry, making it difficult to create a consistent service model [11][13]. - Unlike other service industries, travel photography lacks a fixed process, leading to variability in customer satisfaction and outcomes [12][13]. - The challenges of standardization are highlighted through comparisons with other industries, such as medical services, where standardization can lead to scalability [14][16]. Group 4: Comparison with Competitors - The article contrasts Bojue with competitors like Flytographer, which operates on a platform model, matching photographers with clients without incurring high operational costs [20][21]. - Flytographer's business model allowed it to remain profitable during the pandemic, showcasing a more sustainable approach compared to Bojue's traditional model [21].