以下文章来源于视觉志 ，作者小鱼 视觉志 . 看见新生活 极简婚礼，赚大了 。 作者 | 小鱼 来源 | 视觉志 （ID： iiidaily ） 几年前，打开任何一档恋综，几乎都能看到某知名婚纱摄影机构的冠名。 这个曾靠"想去哪拍就去哪拍"打响招牌的婚纱摄影巨头，如今却被曝疑似跑路，门店停 摆，客服失联。 火爆一时的婚纱照生意，如今只剩下一地狼藉。 国内热门城市起步八千元，稍有要求就要上万，选择出国旅拍则是另一档预算，轻轻松 松突破两三万。 摄影机构宣传时强调"一价全包"，真正定下单后才发现，机票、住宿、服装升级，每一 项都能单独计费。 很难说是从哪一刻开始，年轻人对结婚照的执念，悄悄松动了。 不只是结婚照，那些曾被视为"婚礼标配"的环节——穿白纱、办酒席、请亲戚、拍三四 套造型，也开始被一个个剔除。 越来越多的人，不愿再为了"形式"走完复杂的流程。 有人嫌贵，有人觉得累，更多人只是觉得，不需要。 这届年轻人的婚礼，主打的不是浪漫，而是省事。 他们为什么不再拍结婚照 看似浪漫的一套旅拍，价格高得出人意料。 比如想用拍摄现场的吉普车、手捧花、气球、羊驼等拍摄道具，每一项都要加钱。 @momo 拍完还不算完，后续 ...

Core Viewpoint - The crisis faced by Bojue Travel Photography is attributed not only to macroeconomic factors but also to inherent issues within the business model, particularly its inability to scale effectively in a non-standardized service industry [5][8][10]. Group 1: Business Overview - Bojue Travel Photography was founded in 2011 by Xu Chunsheng, who previously operated two photography studios and identified the travel photography market as a blue ocean opportunity [7]. - At its peak, the company expanded globally and sponsored various reality shows, significantly increasing its brand visibility [8]. - However, since 2020, the company has experienced prolonged losses, leading to its eventual collapse, indicating that a blue ocean market does not guarantee success [8][10]. Group 2: Business Model Challenges - The travel photography business is asset-heavy, requiring significant investment in locations, equipment, and personnel, which increases operational costs [10]. - The nature of wedding photography is low-frequency and non-recurring, making it a one-time service with high customer acquisition costs, further complicating profitability [10][12]. - The lack of standardization in services leads to difficulties in scaling, as each customer has unique preferences that cannot be easily standardized [11][12]. Group 3: Comparison with Other Models - Other service industries, such as medical aesthetics, have found ways to standardize processes, allowing for scalability, unlike the travel photography sector [14][22]. - Companies like Flytographer have adopted a platform model, matching photographers with clients without incurring high operational costs, demonstrating a more sustainable business approach [22][23].

Core Viewpoint - The article discusses the downfall of Bojue Travel Photography, attributing its failure to a combination of macroeconomic factors and inherent business model flaws, particularly the challenges of scaling a non-standardized service in a declining market [4][7][10]. Group 1: Company Overview - Bojue Travel Photography was founded by Xu Chunsheng in 2011, focusing on wedding photography and expanding into personal and family portraits [6]. - At its peak, the company had a global presence and significant marketing efforts, including sponsorship of various reality shows [6][7]. - The company faced prolonged losses starting in 2020, leading to its eventual collapse after five years of financial struggles [7]. Group 2: Business Model Challenges - The travel photography business is likened to a travel agency but faces unique challenges, such as high asset costs and low repeat purchase rates [9][10]. - The business model requires significant investment in locations, equipment, and personnel, with one photography base in Xiamen costing around 80 million [9]. - The nature of wedding photography as a one-time service leads to high customer acquisition costs and limits scalability [9][10]. Group 3: Standardization Issues - The article emphasizes the low standardization in the travel photography industry, making it difficult to create a consistent service model [11][13]. - Unlike other service industries, travel photography lacks a fixed process, leading to variability in customer satisfaction and outcomes [12][13]. - The challenges of standardization are highlighted through comparisons with other industries, such as medical services, where standardization can lead to scalability [14][16]. Group 4: Comparison with Competitors - The article contrasts Bojue with competitors like Flytographer, which operates on a platform model, matching photographers with clients without incurring high operational costs [20][21]. - Flytographer's business model allowed it to remain profitable during the pandemic, showcasing a more sustainable approach compared to Bojue's traditional model [21].