传媒互联网行业交流 20251121 摘要 互联网行业在 2025 年的广告投放情况如何？ 2025 年互联网行业表现强劲，对分众传媒贡献显著。今年阿里巴巴对分众传 媒的广告投放非常积极，并且覆盖其全生态产品，包括淘宝天猫、支付宝、闲 鱼等多个业务板块。这种多元化布局使得阿里巴巴今年在分众传媒上的总广告 预算预计达到 16 亿元，相比去年的约 9..8 亿元有明显增幅。这一趋势反映出 互联网行业整体对品牌推广投入力度加大，从而推动了分众传媒相关业务的大 幅增长。 今年互联网广告收入的主要驱动力是什么？ 分众传媒 2025 年 7-9 月营收增长，但 9 月增速放缓至 2.36%，受外卖 大战降温和中秋节推迟影响。LCD 电视、框架海报和智能屏保持增长， 影院媒体收入同比下滑。 2025 年第三季度消费品广告投放略有下滑，白酒和学习机广告减少， 但互联网行业表现强劲，阿里巴巴广告投放显著增加，预计全年预算达 16 亿元，同比增长明显。 2025 年第三季度汽车、金融和旅游行业广告收入显著增长，分别同比 增长 30.5%、77.9%和 58%，头部车企贡献突出。客户数量减少，但 大型客户增加预算投入，提升整体营收 ...

天眼查App显示，近日，泗洪县荣特传媒工作室（个体工商户）成立，法定代表人为王荣，注册资本5 万人民币，经营范围为一般项目：广告制作；广告发布；广告设计、代理；数字广告制作；数字广告设 计、代理；平面设计；交通及公共管理用金属标牌制造；交通及公共管理用标牌销售；个人互联网直播 服务（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

来源：环球网 第32届中国国际广告节&第34届亚洲广告大会主会场 由中国广告协会、亚洲广告协会联合会与北京市海淀区人民政府联合主办的第32届中国国际广告节和第 34届亚洲广告大会于近日在北京中关村国际创新中心同期同地盛大举行。 北京中视广经文化发展有限公司携手汉维药业，首先斩获"中国国际广告节2025广告主年度征集活动·年 度金案"，随后又凭借超强实力摘得广告主金伙伴奖项，闪耀第32届中国国际广告节现场！ 中视广经×汉维药业：权威媒体筑信任，全渠道触达扩认知 通过央视投放汉维新一代维生素D品牌广告，提升消费者对维生素D价值的认知及对汉维品牌的认知度 和尝试率，深化汉维的"新一代维生素D"品牌定位，提升汉维新一代维生素D品牌在全国，特别是重点 区域的影响力，为终端赋能，助力品牌点购率的提升。方案锚定"节庆+场景+内容"三维创新：汉维 TVC深入不同目标人群使用场景，以"补维D，用汉维"重复"洗脑"消费者认知；借CCTV-11重阳节晚会 打造"敬老补D"理念，贴合中老年核心受众需求；央视频同步汉维视觉符号强化记忆点。 通过"央视主阵地（17大频道）+新媒体补充"的传播策略，案例取得非常傲人的成绩：央视渠道累计触 ...

Group 1 - The company, Dianguang Media, announced that as of the date of the announcement, the total amount of guarantees it has provided is approximately 862 million yuan, with guarantees for its controlling subsidiaries amounting to 800 million yuan, representing 8.37% of the company's audited net assets for 2024 [1] - For the first half of 2025, the revenue composition of Dianguang Media is as follows: advertising planning and production agency accounts for 65.66%, investment management accounts for 12.73%, gaming revenue accounts for 12.5%, tourism accounts for 5.87%, and hotel services account for 3.29% [1] - As of the time of reporting, Dianguang Media has a market capitalization of 11.8 billion yuan [1]

穆雪婷曾为《原神》《明日方舟》等热门角色配音。 她的质疑迅速引发关注，已上线的亚马 逊广告《水手星计划》七集视频，很快在微博、抖音、视频号、小红书及亚马逊官网上显示不 可见。 "现在大家对AI的态度就是很警惕。大概从前两年开始，我们签署协议时都会加上一条禁止用 作AI的条款。" 穆雪婷对21记者无奈说道，虽然从业者都开始有自我保护意识，但侵权防不胜 防，实际维权也依然有难度。"我支持技术发展，但它不应该建立在侵犯其他人权利的基础 上。现在这种风气下，我们当然不可能去拥抱这项技术。 记者丨 肖潇 编辑丨王俊 在中国落地五年的亚马逊系列片《水手星计划》，今年如期开拍。15个国内出海品牌参与拍 摄，首映礼、启动仪式、社交平台传播矩阵一应俱全。但11月初，这项跨国巨头每年一次的大 型营销活动暂停了。 原因与AI有关。11月5日，配音演员穆雪婷发文称，自己仅为《水手星计划》第1-3集录制了旁 白，却在之后的第4-7集中听到了与自己几乎一模一样的配音。"如果没有合理解释，我有理由 相信，我的声音被擅自用于AI训练和使用。" 上海黑也文化传播公司随后声明称，自己为《水手星计划》第五季视频的实际制作方，抱歉存 在工作疏忽，但 ...

Core Viewpoint - The 15th National Games (referred to as "Fifteenth Games") opened in Guangdong, showcasing the collaboration of the Guangdong-Hong Kong-Macao Greater Bay Area in hosting a national sports event, while the opening ceremony ticket serves as a cultural artifact reflecting deep cultural heritage and innovative spirit [1][8]. Group 1: Ticket Design and Concept - The opening ceremony ticket was designed by Guangdong Advertising Group Co., Ltd., with the final designs "Leap" and "Chase Dreams" emerging from numerous brainstorming sessions, embodying the core concept of "integrating tradition and looking towards the future" [3]. - The "Lucky Money" design features a dominant "Chinese red" color, resembling a traditional "red envelope," symbolizing good fortune and unity, enhancing the celebratory atmosphere of the event [4]. - The innovative vertical design of the tickets aligns with modern visual habits and expands their application in digital media, enhancing interaction and communication [4]. Group 2: Cultural and Historical Significance - The "Leap" design incorporates an aerial view of the Guangdong Olympic Sports Center, symbolizing the theme "Leap Out of the Bay Area," while the flowing gold ribbons represent the number fifteen and resemble a running track, reflecting the spirit of competition [4]. - The "Chase Dreams" design outlines the Tianhe Sports Center, linking the historical context of previous games with the current event, emphasizing the continuity of sports culture in Guangzhou [4]. Group 3: Symbolism and Future Vision - The ticket design merges red and gold colors, representing the cultural integration and collaborative development of the three regions, showcasing a confident and open image of the Greater Bay Area [5]. - The ticket serves as a significant medium for the event, symbolizing the opportunity for the three regions to establish a new momentum and framework for sports exchange between China and the world [5]. Group 4: Security and Additional Activities - The tickets incorporate advanced anti-counterfeiting technologies, including micro-printing, color fluorescence, and tactile features, enhancing their collectible value [7]. - In addition to ticket design, the Guangdong Advertising Group has planned a series of activities titled "Fifteenth Games · Fifteen Cities," contributing to the promotion of urban consumption and supporting the successful hosting of the Fifteenth Games in Guangzhou [7].

欧洲其他两大主要股指方面，法国巴黎股市CAC40指数报收于8156.23点，较前一交易日上涨100.72 点，涨幅为1.25%；德国法兰克福股市DAX指数报收于24088.06点，较前一交易日上涨128.07点，涨幅 为0.53%。 （文章来源：新华财经） 当天伦敦股市成分股中位于涨幅前五位的个股分别为：沃达丰集团股价上涨8.32%，广告传媒巨头WPP 股价上涨5.61%，住宅开发商伯克利控股集团股价上涨3.42%，消费健康公司Haleon股价上涨3.17%， 邦 瑞地产股价上涨3.09%。 当天伦敦股市成分股中位于跌幅前五位的个股分别为：玛莎百货股价下跌4.56%，超市连锁企业乐购股 价下跌2.88%，汽车交易商集团股价下跌2.88%，金融投资公司3i集团股价下跌2.12%，塞恩斯伯里公司 股价下跌1.99%。 新华财经伦敦11月11日电（记者赵小娜）英国伦敦股市《金融时报》100种股票平均价格指数11日报收 于9899.60点，较前一交易日上涨112.45点，涨幅为1.15%。欧洲三大股指当天全线上涨。 ...

Group 1 - The company is actively promoting structural adjustments in its advertising business [2] - In the first three quarters of 2025, despite a decline in traditional advertising, community property advertising and information flow business showed significant growth [2] - Overall revenue from the advertising business still achieved growth, while the loss margin was significantly narrowed [2]

Core Points - The company, Chengdu Borui Communication Co., Ltd., is transferring 60% of its subsidiary, Wuhan Borui Yinfeng Advertising Co., Ltd., to Shanghai Bozheng Cultural Media Co., Ltd. for a price of 3 RMB [1][2] - The transaction does not constitute a related party transaction or a major asset restructuring [1][2] - The transfer is aimed at resolving disputes with Shanghai Yueying and optimizing the company's asset structure [16] Transaction Overview - The transaction was publicly announced on August 29, 2025, and the public listing for the transfer began on September 25, 2025, with a starting price of 1 RMB [1][2] - Shanghai Bozheng Cultural Media Co., Ltd. successfully acquired the stake for 3 RMB [1][2] Financial Details - The assessed value of the 60% equity stake in Wuhan Yinfeng was -37.0646 million RMB, leading to a nominal transfer price of 1 RMB [4][16] - As of December 31, 2024, the audited net asset value of Wuhan Yinfeng was -61.5588 million RMB [16] Transaction Terms - The transaction was conducted through a network bidding process, with the buyer required to pay a total of 0.0003 million RMB [8][9] - The buyer is responsible for the existing debts and assets of the acquired company post-transaction [11][12] Impact on the Company - Following the transaction, the company will no longer hold any equity in Wuhan Yinfeng, and it will not be included in the company's consolidated financial statements [1][16] - The transaction is expected to reduce the company's total profit by approximately 8.2 million RMB due to provisions for bad debts related to Wuhan Yinfeng [16]

Core Viewpoint - The company, Borui Communication (600880.SH), is transferring 60% of its subsidiary, Wuhan Borui Yinfeng Advertising Co., Ltd. (Wuhan Yinfeng), to Shanghai Bozheng Cultural Media Co., Ltd. for a price of 3 RMB, which will help resolve disputes and optimize the company's asset structure [1] Group 1: Transaction Details - The transfer of 60% equity in Wuhan Yinfeng is conducted through the Southwest United Property Rights Exchange [1] - The transaction price for the equity transfer is set at 3 RMB [1] - Following the completion of this transaction, the company will no longer hold any equity in Wuhan Yinfeng and will exclude it from its consolidated financial statements [1] Group 2: Financial Impact - As of December 31, 2024, the audited net asset value of Wuhan Yinfeng is reported at -61.5588 million RMB [1] - The equity transfer is expected to result in a reduction of approximately 8.2 million RMB in the total profit of the company's consolidated financial statements after accounting for bad debt provisions related to Wuhan Yinfeng [1]