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“全运游花城”文旅项目启动,“赛事+文旅”融合打造广州新体验
Zhong Guo Fa Zhan Wang· 2025-11-03 09:36
Group 1 - The event "All Sports in Flower City, Jinjiang Accompanies You" was launched on November 2 in Guangzhou, aimed at welcoming the 15th National Games and the Special Olympics [1] - Jinjiang Hotels (China) collaborates with well-known brands like "Guangzhou Gifts" and Pepsi to create new urban experiences through multi-industry consumption scenarios [1][2] - The offline activities include a themed "Sports Energy Station" flash event featuring interactive installations such as "Energy Charging Station" and "Fun Rowing Challenge" to engage citizens with the National Games [1][3] Group 2 - The flash activities will also link with the 2025 Guangzhou International Light Festival and the 2025 Guangzhou Garden Expo, transforming the space into a "charging station" for urban energy and showcasing the dual charm of "sports + culture" [2] - An online interactive experience called "All Sports in Flower City, Jinjiang Accompanies You" was developed, featuring a parkour game that integrates elements of the National Games, allowing players to collect energy and win rewards [2] - Jinjiang Hotels (China) aims to extend the concept of hotels beyond mere accommodation to become cultural carriers and stations of the spirit of the National Games, connecting event sites, landmarks, and cultural spaces [3]
朝阳国际灯光消费季打造沉浸光影盛宴
Xin Jing Bao· 2025-10-13 03:37
Core Points - The 2025 Beijing Chaoyang International Light Consumption Season has officially launched, continuing the theme "潮朝阳 夜精彩" (Trendy Chaoyang, Night Splendor) and featuring the annual theme "Together! We Shine!" [1][2] - The event will run until the end of October and aims to create a vibrant night tourism experience in the Chaoyang district, linking various key areas including Sanlitun, CBD, and Dawangjing [1][3] Group 1 - The opening ceremony featured a cross-water aerial light performance called "Fly Over Blue Lake," showcasing a 10-meter-long light shadow of a mythical creature, Kunpeng, and interactive LED displays [2][3] - The event includes a large-scale interactive art installation called "Magic Cube," which is a 13.5-meter diameter cube that can transform into different performance spaces, enhancing the immersive experience [2][4] - A total of 53 unique light art installations will be set up across the core areas, including public art installations and large light shows, creating a three-dimensional immersive night tour matrix [3][4] Group 2 - The event will feature over 110 light-themed activities, integrating elements of creativity, art, music, and food, aimed at enhancing urban cultural experiences [6][7] - The Chaoyang district has partnered with artists from Inner Mongolia to incorporate traditional cultural performances, adding a unique cultural dimension to the light consumption season [5][6] - The event is expected to attract over 12 million visitors, with significant sales growth in key commercial areas, reflecting the district's commitment to developing a vibrant night economy [7][8]
文、商、旅加速深度融合、相互赋能 假日经济引擎动力足 | 盘点↓
Yang Shi Wang· 2025-10-10 02:54
Group 1 - The overall cultural and tourism market in China during the recent National Day and Mid-Autumn Festival holiday was stable and orderly, with a variety of cultural and tourism products, services, and activities launched across the country [2] - During the 8-day holiday, there were 888 million domestic trips, an increase of 123 million trips compared to the 7-day holiday in 2024 [3] - Total domestic travel expenditure reached 809 billion yuan, an increase of 108.19 billion yuan compared to the 2024 holiday [3] Group 2 - Over 29,000 cultural and tourism activities were held nationwide, with over 480 million yuan in consumer subsidies distributed [3] - Daily sales revenue in consumer-related industries increased by 4.5% year-on-year during the holiday [3] - Goods and service consumption grew by 3.9% and 7.6% year-on-year, respectively, with significant growth in food and daily necessities [6] Group 3 - Sales revenue from mobile phones and communication equipment increased by 18.8% year-on-year, while automobile sales revenue grew by 12.6%, with new energy vehicles increasing by 14.7% [6] - The flow of people and sales revenue in 78 monitored pedestrian streets (business districts) increased by 8.8% and 6.0%, respectively, during the holiday [7] - Key retail and catering enterprises saw a year-on-year sales increase of 2.7% [7] Group 4 - The People's Bank of China reported that payment transactions processed by UnionPay and NetUnion reached 41.55 billion, an increase of 9.52 billion transactions compared to the 2024 holiday [10] - The total transaction amount processed was 13.26 trillion yuan, an increase of 1.86 trillion yuan compared to the previous year [10]
光明双节接待游客逾70万
Shen Zhen Shang Bao· 2025-10-09 23:01
Group 1 - The tourism revenue in Guangming District reached 420 million yuan during the National Day and Mid-Autumn Festival period, showing a year-on-year growth of over 54% [1] - The district received over 700,000 visitors, indicating strong consumer vitality [1] - The Shenzhen Science and Technology Museum, which opened on May 1, attracted over 2 million visitors in just over five months, becoming a significant landmark in the national science popularization sector [1] Group 2 - The "2025 Dadi Fengshou Festival" at Guangming Happy Farm successfully integrated agricultural themes with artistic installations and interactive experiences, creating a unique urban leisure space [2]
茂名信宜音乐嘉年华:借“乐”破圈,激活农文旅双节消费市场
Sou Hu Cai Jing· 2025-10-09 07:37
Core Insights - The "Chuan Cheng Shang Pin" Ideal Music Carnival was held in Xinyi City, marking the first music festival in the area, aimed at attracting visitors and promoting local tourism [1][3] Group 1: Music and Tourism Integration - The event successfully combined music with tourism, enhancing the local cultural and tourism market, especially during the National Day and Mid-Autumn Festival holidays [3] - Xinyi leveraged the music carnival to convert visitor "flow" into "stay," boosting the brand development of local tourism [3] Group 2: Increased Visitor Engagement - There was a significant increase in hotel bookings and tourist attractions in Xinyi, with platforms like Meituan and Ctrip reporting a surge in orders [4] - Visitors expressed excitement about the music festival and planned to explore local attractions, indicating a positive trend in local tourism [4]
25万人次“狂欢”,326万销售额!南北非遗齐聚“尔滨”
Xin Lang Cai Jing· 2025-10-09 01:45
Core Insights - The "Heilongjiang Province Four Seasons Intangible Cultural Heritage Shopping Week" successfully attracted 250,000 visitors during the National Day and Mid-Autumn Festival, generating sales of 3.2609 million yuan [1][22] - The event showcased a large-scale integration of intangible cultural heritage from across the country, featuring 60 representative inheritors and related enterprises, highlighting the creativity and appeal of traditional culture [1][22] - The event served as a new model for enriching the cultural tourism market during the holiday season, effectively promoting the integration of culture and tourism [3][20] Event Highlights - The event, themed "Inheritors of Southern and Northern Intangible Cultural Heritage Gather in Ice City, Enjoy Cultural Tourism Feast in October," combined various activities including viewing, entertainment, shopping, and food experiences [3][20] - Non-heritage inheritors showcased their skills and unique culinary offerings, attracting significant attention from visitors both online and offline [3][13] - The food area featured popular dishes such as Tianjin steamed buns and Hebei donkey meat buns, leading to long queues and rapid sales [5][20] Cultural Exchange and Interaction - The event included a crafts exhibition where visitors could appreciate various traditional crafts, such as Henan jade carving and Fujian Jian ware [7][20] - Notable inheritors, such as Li Na from Hebei, showcased their works, including paper-cutting Hanfu, which gained international recognition [9][20] - The event featured dynamic performances, including drone shows and traditional fire flower displays, creating a vibrant atmosphere [13][15] Economic Impact and Future Prospects - The event recorded a peak daily visitor count of over 50,000, generating significant media attention and creating a positive online and offline interaction environment [18][20] - The integration of intangible cultural heritage with modern tourism practices is seen as a new growth point for economic development, enhancing consumer engagement and cultural pride [20][22] - Future initiatives will focus on expanding the connection between intangible cultural heritage and modern life, ensuring effective preservation and innovative development of these cultural assets [22]
古风今韵,文化盛宴醉江淮
Xin Hua Ri Bao· 2025-10-06 23:38
Core Insights - The news highlights the vibrant cultural celebrations in Jiangsu during the Mid-Autumn Festival and National Day, showcasing the integration of traditional customs with modern elements across various cities [1][2][5][7][14]. Group 1: Cultural Events in Yangzhou - Yangzhou's ancient city has seen over 100,000 visitors during the holiday, enjoying traditional activities and modern attractions [2]. - The revitalization of Pishi Street features traditional Mid-Autumn decorations and interactive experiences, blending heritage with contemporary culture [2][3]. - The city has transformed into a major cultural tourism destination, with new attractions and accommodations enhancing visitor experiences [3][4]. Group 2: Activities in Wuxi - Wuxi's rural tourism has flourished, with themed events like "Fishing You Together" attracting visitors to experience local culture [5][6]. - Various camping plans have been introduced, offering unique outdoor experiences that combine nature with leisure activities [6]. Group 3: Cultural Celebrations in Taizhou - Taizhou's "Hanfu Night" event merges traditional cultural practices with modern life, featuring performances and interactive experiences [7][8]. - The event emphasizes the charm of traditional culture through immersive activities, enhancing community engagement [8]. Group 4: Unique Experiences in Nantong - Nantong's "Mobile Coffee Shop" offers innovative family-friendly activities, combining coffee-making with local sightseeing [9]. - The initiative has gained popularity, providing a unique way for families to bond during the holiday [9]. Group 5: Celebrations in Lianyungang - Lianyungang's scenic area hosts a "Hot Pot Reunion Feast," attracting nearly 300 participants daily during the holiday [12]. - The area features a light show and cultural performances, enhancing the festive atmosphere for visitors [13]. Group 6: Cultural Activities in Jinhu - Jinhu's water forest showcases non-heritage performances, attracting tourists with its cultural richness [14]. - The county has implemented various activities to enhance visitor experience, including art workshops and performances [14]. Group 7: Traditional Rituals in Rudong - Rudong's annual moon worship ceremony draws large crowds, blending traditional practices with modern tourism [15][16]. - The event emphasizes cultural heritage and community participation, creating a unique festive atmosphere [16].
“文旅+消费”深度融合展活力
Sou Hu Cai Jing· 2025-10-06 15:29
Core Insights - The event "Golden Autumn Celebrates National Day and Builds Dreams for a New Journey" held from October 1 to 5 at the Rocket Farm showcased the integration of culture and tourism, attracting over 78,000 visitors and generating a total tourism revenue of 160 million yuan, highlighting the vibrant development of the cultural tourism economy in the region [1][3]. Group 1: Event Highlights - The event featured various activities including the "Rocket Cup" singing competition, talent show, automotive consumption season, agricultural product consumption season, and beer tasting, with a total of 74 automotive exhibition booths, 5 real estate booths, 12 building material booths, 136 agricultural product booths, and 10 food booths [3][5]. - During the event, the total consumption in tourism reached 33.61 million yuan, automotive sales amounted to 90.45 million yuan, real estate sales were 35.5 million yuan, and agricultural product sales totaled 560,000 yuan, contributing to a cumulative sales figure of 160 million yuan [3][5]. Group 2: Cultural Activities - The event included a variety of cultural performances such as acrobatics, high-wire acts, and a beer tasting experience featuring seven self-developed craft beers, which were recognized as "Star Brands" in the 2025 China Craft Beer Top 100 [5][7]. - A unique stone exhibition titled "Stone Rhythm and Heart: Poetic National Day" combined classic poetry with natural stone textures, attracting many visitors for photo opportunities [5][7]. Group 3: Community Engagement - The event also provided a health service area where 16 traditional Chinese medicine experts offered free consultations, including ear acupuncture and guasha experiences, which were well-received by the community [5][7]. - The activities enriched the cultural life of the local workforce and stimulated consumption, adding joy and warmth to the traditional holiday [7][9]. Group 4: Future Development - The local government aims to continue transforming cultural resources into economic development momentum, planning to create cultural festival brands that promote cultural life and foster new consumption hotspots, thereby supporting rural revitalization and high-quality regional economic development [9].
安徽阜南:惠民文旅嘉年华释放县域消费新活力
Sou Hu Cai Jing· 2025-10-04 19:06
Core Insights - The article highlights the successful implementation of the "Cultural and Tourism Carnival" in Funan County, Anhui Province, which combines food and cultural tourism to stimulate the local economy during the National Day and Mid-Autumn Festival holidays [1][5]. Group 1: Event Overview - The carnival features a variety of activities including the distribution of consumer vouchers, special exhibitions, and cultural performances, creating an immersive consumption experience for residents [1][5]. - The event attracted significant public interest, with long queues for local delicacies such as lamb and clams, showcasing the community's enthusiasm for traditional foods [2][4]. Group 2: Cultural and Health Aspects - Cultural performances, including traditional music and dance, were well-received, blending modern and traditional art forms, which enhanced community engagement [4]. - Health-oriented products, such as various herbal teas with wellness benefits, were popular among attendees, indicating a growing interest in health-conscious consumption [4]. Group 3: Economic Impact - The local government issued 700,000 yuan in consumer vouchers, which, combined with merchant discounts, significantly boosted consumer spending [5]. - The carnival is expected to generate over 10 million yuan in comprehensive consumption, demonstrating the effectiveness of integrating cultural and tourism initiatives to drive economic growth [5][8].
家国共圆 壮美广西 | 无人机点亮夜空 电音节燃动天等
Guang Xi Ri Bao· 2025-10-03 02:51
Core Viewpoint - The event in Tiandeng County, combining traditional and modern elements, aims to promote local culture and attract younger audiences through innovative activities and performances [1] Group 1: Event Highlights - The "Frost's Descent Festival + Electronic Music Festival" featured a drone show, diverse music performances, and interactive experiences, creating a cultural feast for citizens and tourists [1] - Hundreds of drones performed synchronized displays, showcasing local cultural symbols such as the Frost's Descent Festival logo and traditional dance silhouettes, captivating the audience [1] - The music segment seamlessly blended rock and folk genres, enhancing the festive atmosphere and encouraging audience participation [1] Group 2: Cultural and Economic Impact - The event incorporated trendy elements like craft beer and electronic music, revitalizing traditional cultural symbols such as the Dalu dance, thus injecting new energy into the local cultural tourism industry [1] - The director of the Tiandeng County Cultural Tourism Investment Co., Ltd. emphasized the goal of making intangible cultural heritage more accessible and appealing to young people through fashionable narratives [1]