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每10台18套洗碗机,就有1台来自这一模式
Zhong Jin Zai Xian· 2025-10-30 08:19
Core Insights - The "Double 11" shopping festival has sparked a kitchen revolution in Chinese households, with a significant shift towards large-capacity dishwashers, which accounted for over 67% of sales during the event [1] - The demand for dishwashers is evolving from basic cleaning to comprehensive solutions, with consumers prioritizing capacity, cleaning efficiency, drying effectiveness, and storage longevity [1][3] - Localized innovation in the dishwasher market is driven by the unique needs of Chinese cooking, which includes a variety of dishware and cooking utensils that differ from Western standards [1][5] Market Trends - In the first eight months of 2025, the retail sales of dishwashers in China reached 7.6 billion yuan, marking an 8.7% year-on-year increase [1] - The average capacity of dishwashers has increased from 13-14 sets to 15 sets, with new models exceeding 20 sets [1] - The introduction of customized dishwashers, such as the 18-set model developed by Suning and Siemens, has gained significant market traction, achieving a 10.6% market share [1][3] Consumer Preferences - A survey indicated that 63.2% of consumers consider capacity as the primary factor in their purchasing decisions [1] - There is a growing interest in multifunctional dishwashers that can wash a variety of items beyond traditional dishware, including fruits, vegetables, and even household items [3][5] Product Development - The launch of the 20-set dishwasher reflects ongoing collaboration between Suning and Bosch, focusing on advanced drying technologies that cater to Chinese consumer preferences [3] - New dishwasher designs are increasingly integrating with kitchen aesthetics, offering various forms such as water tank, drawer, and built-in models to address space constraints in smaller kitchens [5] Pricing Strategies - The "True Benefit Subsidy" initiative launched by Suning during Double 11 aims to make dishwashers more affordable, with significant price reductions on popular models [7] - For example, the subsidized price for a 20-set Siemens dishwasher is 7,499 yuan, while other brands like Midea and Casarte offer models starting at 2,999 yuan and 3,999 yuan respectively [7]
全球第一中国洗碗机品牌海尔解锁“洗万物”模式
Quan Jing Wang· 2025-10-22 03:00
Core Insights - Haier has achieved a technological breakthrough with its AI Dual-Wash technology, redefining the capabilities of dishwashers to clean not only dishes but also seafood, fruits, and heavily soiled cookware [1][3][4] Group 1: Technology and Innovation - The AI Dual-Wash technology utilizes synchronized operation of upper and lower spray arms with a powerful 60,000 Pa water pressure, creating a three-dimensional water flow that reaches difficult-to-clean areas [3] - This technology allows for effective cleaning of stubborn residues without the need for scrubbing, enhancing user convenience [3] Group 2: Market Position and Strategy - According to Euromonitor International, Haier is the leading dishwasher brand globally in 2024, driven by its user-demand-driven innovation philosophy [5] - The transition from a single-function dishwasher to a multi-functional cleaning center reflects Haier's strategy to integrate various cleaning scenarios, thus enhancing kitchen efficiency [5] Group 3: User Experience and Application - Haier has developed specialized cleaning programs such as "Seafood Wash" and "Fruit Wash," expanding the dishwasher's functionality beyond just cleaning dishes [4] - The ability to clean various hard-to-wash items effectively positions Haier dishwashers as essential tools in modern kitchens, promoting a comprehensive cleaning experience [4]
一群95后在东莞造出秒速洗碗机
经济观察报· 2025-10-11 10:40
"我们卖的不再是单一的洗碗机,而是一个模块化的精准清洁 工具。"黄绵煌这样定义厘刻产品的演进思路,他希望洗碗机 行业实现一个核心转变:重塑品类认知,很多家用、商用的器 皿、器具都可以放进去,实现秒速清洗。 作者: 钱玉娟 封图:受访者供图 在全球家电产业中,迷你洗碗机并非新概念。从一个舶来品到本土化创新,洗碗机的进化速度虽快,但大多数创新产品仅是体积变小,核心的洗涤技 术、使用逻辑仍是传统洗碗机的"缩水版"。 厘刻秒速餐洗机的特点,不在小,第贰曲线联合创始人黄绵煌介绍,"秒速"才是颠覆用户体验,为厨房带去革命的关键。避开与行业巨头的正面竞争, 第贰曲线通过底层技术创新,将洗碗机从一个笨重、周期性的家庭公用设备,变成一个轻量、瞬时的个人清洁工具,这是对洗碗机品类边界的一次拓 展。 厘刻秒速餐洗机在今年"618"大促前上线,不到一个月,首批200台备货售罄。过去几个月,除了盯国内市场的反馈,黄绵煌还接到不少来自印度尼西 亚、日本等地代理商的订单邀约。黄绵煌团队正在验证一个命题:在中国成熟的制造产业链基础上,原始创新不但能在成熟市场上撕开一道口子,也将 让新一代硬科技创业公司快速成长。 在红海中找机会 黄绵煌199 ...
一群95后在东莞造出秒速洗碗机
Jing Ji Guan Cha Wang· 2025-10-11 05:25
经济观察报 记者 钱玉娟 一套粘满油污的餐盘,在30厘米见方的迷你洗碗机内,仅用5秒钟便光洁如新。 在市场上的巨头执着于做大容量、嵌入式洗碗机,甚至在价格战的红海中缠斗时,一个来自东莞松山 湖、平均年龄25岁的创业团队——第贰曲线,选择重构洗碗这一行为本身,将一项用于潜艇清洗的"空 化射流"技术,微型化移植进洗碗机,造出了全球首台实现"秒级"洗净、无需清洁剂的厘刻秒速餐洗 机。 在全球家电产业中,迷你洗碗机并非新概念。从一个舶来品到本土化创新,洗碗机的进化速度虽快,但 大多数创新产品仅是体积变小,核心的洗涤技术、使用逻辑仍是传统洗碗机的"缩水版"。 厘刻秒速餐洗机的特点,不在小,第贰曲线联合创始人黄绵煌介绍,"秒速"才是颠覆用户体验,为厨房 带去革命的关键。避开与行业巨头的正面竞争,第贰曲线通过底层技术创新,将洗碗机从一个笨重、周 期性的家庭公用设备,变成一个轻量、瞬时的个人清洁工具,这是对洗碗机品类边界的一次拓展。 厘刻秒速餐洗机在今年"618"大促前上线,不到一个月,首批200台备货售罄。过去几个月,除了盯国内 市场的反馈,黄绵煌还接到不少来自印度尼西亚、日本等地代理商的订单邀约。黄绵煌团队正在验证一 个 ...
揽获双项大奖!华帝洗碗机以卓越实力引领行业“焕新”浪潮
Xin Lang Zheng Quan· 2025-10-11 02:20
Core Insights - The dishwasher industry in China is entering a critical phase of popularization and growth, driven by government subsidies and increasing consumer demand [1][2][6] Industry Overview - The 2025 China Dishwasher Industry Summit was held on September 17 in Jingdezhen, focusing on promoting dishwashers in more Chinese households [1] - The retail sales of dishwashers reached 7.65 billion yuan in the first seven months of 2025, marking a year-on-year increase of 13.7% [2] - The current market penetration rate of dishwashers in China is only 4%, indicating significant room for growth compared to Western countries [4] Company Contributions - Vatti was awarded the "Influential Brand" title at the summit and its D3000Max model won the "2025 China Dishwasher Industry Old-for-New Preferred Product" award, reflecting its strong brand influence and product innovation [1][3][10] - Vatti has been a pioneer in localized innovation, introducing technologies such as the dual-pump residual water removal system and participating in drafting industry standards for dry-state antibacterial storage [2][4][6] Product Innovations - The D3000Max model features a "20+2 set" capacity and a multi-angle high-pressure spray arm system, achieving a 99.99999% sterilization rate [7][10] - Vatti's dishwashers incorporate advanced technologies like 110°C hot air drying and AI smart washing, addressing historical challenges in cleaning Chinese tableware [6][10] Future Outlook - The future of dishwashers in China is seen as a marathon rather than a sprint, requiring collaboration among policies, companies, channels, and consumers to drive widespread adoption [4][5] - Vatti aims to reshape kitchen ecosystems by focusing on user needs and integrating health, emotional well-being, and cultural identity into its product offerings [5][6]
按下洗碗机普及“加速键”,“双冠王”华帝的崛起之路
Zhong Jin Zai Xian· 2025-09-19 08:49
Industry Overview - The dishwasher industry in China is entering a critical phase of popularization and growth, driven by government subsidy policies [1] - The 2025 China Dishwasher Industry Summit Forum was held on September 17 in Jingdezhen, focusing on innovation and upgrading in the industry [1] - The market for dishwashers is transitioning from being an "improvement product" to a "quasi-essential household appliance" [2] Company Contributions - Vatti has been recognized as an "Influential Brand" at the forum and its D3000Max model won the "2025 China Dishwasher Industry Old-for-New Preferred Product" award, reflecting the brand's strong market presence [1][3] - Vatti has made significant contributions to knowledge dissemination in the industry, co-authoring a guidebook titled "Kitchen Liberation Plan: Dishwashers" to educate consumers [2] - The company has focused on localized innovation, introducing technologies such as dual-pump residual water removal and leading the development of industry standards for dry-state antibacterial storage [2][4] Product Innovations - The Vatti B7S model features advanced cleaning technologies and has achieved a 1-level cleaning coverage certification [4] - The D3000Max model boasts a large capacity and advanced cleaning and sterilization features, achieving a 99.99999% sterilization rate [7][9] - Vatti's dishwashers incorporate patented technologies for efficient drying and intelligent detergent dispensing, aligning with modern consumer demands for health and efficiency [9] Market Dynamics - The dishwasher market in China has a penetration rate of only 4%, indicating significant room for growth compared to Western markets [4] - The industry has evolved from imported products to localized offerings, with the market size surpassing 100 billion [4] - The future challenge is to transition dishwashers from being a luxury item to a common household necessity, requiring collaboration among policies, companies, channels, and consumers [4][5]
新版洗碗机能效水效强制性国家标准发布
Xiao Fei Ri Bao Wang· 2025-09-08 02:51
新标准实施后,将为洗碗机能效水效标识制度实施提供技术支撑,推进洗碗机节能节水、智能洗涤等核 心技术研发,推动新产品研制,倒逼行业技术升级,促进行业绿色转型。 记者8月26日从市场监管总局获悉,市场监管总局(国家标准委)近日发布新版洗碗机能效水效强制性 国家标准。 (新 文) 与上一版相比,技术指标更严格,更节电节水。以能容纳16套餐具的洗碗机为例,新版标准1级耗水量 约10.1升,较原标准用水量减少约20%;新版标准1级耗电量约0.56千瓦时,较原标准用电量减少约 36%。核心性能指标更完善,新增噪声技术指标,明确干燥指数、清洁指数要求。适用场景更丰富,将 嵌入式、独立式、台式等不同安装类型,以及带烘干、消毒等功能的产品纳入范围,符合市场产品多样 化趋势。 此次修订发布的标准,在技术要求、指标分级等方面进行了全面优化提升,提高能效水效准入要求,引 导行业高质量发展。 ...
要求更节电节水 “洗碗机新版国标”正式发布
记者今天了解到,市场监管总局(国家标准委)正式发布新版GB 38383—2025《洗碗机能效水效限定 值及等级》强制性国家标准。标准在技术要求、指标分级等方面进行了全面优化提升,进一步提高能效 水效准入要求,引导行业高质量发展。 本次修订发布的标准,适用场景更丰富,将嵌入式、独立式、台式等不同安装类型,以及带烘干、消毒 等功能的产品纳入范围,符合市场产品多样化趋势;技术指标更严格,与上一版相比,新标准各等级要 求更节电、更节水,以16套餐具的洗碗机为例,新版1级耗水量约10.1升,较老版用水量减少约20%, 新版1级耗电量约0.56千瓦时,较老版用电量减少约36%;核心性能指标更完善,新增噪声技术指标, 明确干燥指数、清洁指数要求。 新标准实施后,将为洗碗机能效水效标识制度实施提供技术支撑,推进洗碗机节能节水、智能洗涤等核 心技术研发,推动新产品研制,倒逼行业技术升级,促进行业绿色转型。 (总台央视记者 李晶晶) 责编:黄之安、卢思宇 ...
夯实产业能力构建,智能洗碗机制造商「轻美电器」完成近亿元B轮融资|早起看早期
36氪· 2025-08-04 00:02
Core Viewpoint - The article discusses the recent B-round financing of "Qingmei Electric," a smart dishwasher manufacturer, and highlights the growth potential of the dishwasher market in China, which is currently in a critical transition phase from cultivation to explosion [2][3][10]. Company Overview - Qingmei Electric, founded in 2019, focuses on the research, production, and sales of smart dishwashers. The company has established strategic partnerships with Xiaomi and Jinpai Kitchen Cabinet in 2023 [2]. - The recent financing round, amounting to nearly 100 million yuan, will be used for building a smart factory with a capacity of 1 million dishwashers, equipment upgrades, and R&D investments [2][5]. Market Dynamics - The dishwasher market in China has seen significant growth, with the market size projected to increase from 8.7 billion yuan in 2020 to 13.2 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 10.9% [3]. - Despite this growth, the penetration rate of dishwashers in Chinese households is only about 4%, compared to over 70% in Western countries, indicating substantial room for growth [3][10]. Consumer Insights - The article identifies four key pain points for Chinese consumers regarding dishwashers: varying sizes of kitchenware, heavy oil residue on dishes, demand for faster washing times, and a strong need for disinfection [4]. - Qingmei Electric has developed solutions to address these pain points, including a flexible basket design for diverse kitchenware, smart dispensing technology, and a patented 135° washing and disinfection technology [4][7]. Future Plans - Qingmei Electric is set to enhance its production capabilities with a new factory in Zhangjiagang, which will feature three smart production lines and a digital laboratory, aiming to integrate design, production, and sales [7][9]. - The company positions its dishwashers in the mid-to-high price range (5,000 to 6,000 yuan), targeting high-end brands while maintaining competitive performance and affordability [9]. Market Outlook - The founder of Qingmei Electric believes that reaching a 10% penetration rate in the dishwasher market could signal a turning point, leading to explosive growth in the industry [10].
从洗净到智能,洗碗机技术革命背后的市场博弈
Xi Niu Cai Jing· 2025-05-31 01:53
Core Insights - A technological revolution is transforming the perception of "clean" in Chinese households, with the dishwasher market expected to exceed 13.2 billion yuan in 2024, a 13-fold increase over the past decade [2] - The competition among dishwasher companies is focused on three main areas: smart recognition, energy efficiency, and multifunctionality [2] Group 1: Technological Advancements - The industry is experiencing a "cleaning technology arms race," with innovations such as micron steam washing and intelligent zone washing achieving a cleanliness index of 1.29 [2] - The use of 360° rotating water flow has resulted in a 98% cavity coverage rate, enhancing the cleaning area [2] - AI and IoT technologies are becoming standard features in smart dishwashers, enabling remote control, consumable alerts, and fault diagnosis [2] Group 2: Market Dynamics - In 2024, the top three online brands (Midea, Siemens, Haier) hold a market share of 55.7%, a decrease of 1.4% from 2023, while the top three offline brands (Siemens, Fotile, Boss) account for 73.9%, down 3.9% year-on-year [2] - Despite the dominance of the top 10 brands, there is a noticeable rise of mid-tier brands in the market [2] Group 3: Market Challenges - The current market penetration rate of 4% in China is significantly lower than the 70% in Europe and the U.S., highlighting a gap between technological advancement and consumer awareness [3] - Issues such as the over-promotion of extreme parameters (e.g., "15 days of sterile storage") and outdated AI algorithms leading to safety concerns are prevalent [3] - The renovation market for existing homes accounts for over two-thirds of the market, with practical challenges like small kitchen sizes and overlapping functionalities with other appliances complicating installation success rates [3]