日，白沟新城某毛绒玩具生产企业，工作人员通过直播销售"黑马"。孙浩龙 摄 日，白沟新城某毛绒玩具生产企业热销的"八骏马"系列。孙浩龙 摄 日，白沟新城某毛绒玩具生产企业热销的"八骏马"系列。孙浩龙 摄 农历马年临近，与"马"相关的文创产品持续走俏。河北保定白沟，一匹从毛绒玩具产业中杀出的"黑 马"，正掀起一股消费热潮并吸引全国多地经销商抢订货。据悉，这是当地某品牌推出的"八骏马"系列 产品，爆火的是一款以主打"乾坤未定，你我皆黑马"寓意的黑色毛绒玩具马，订单已排到2个月后。图 为1月21日，白沟新城某毛绒玩具生产企业热销的"八骏马"系列中的"黑马"和"红马"。孙浩龙 摄 图为1月21 图为1月21 图为1月21 日，白沟新城某毛绒玩具生产企业，工人正赶制订单。孙浩龙 摄 日，白沟新城某毛绒玩具生产企业，工人正赶制订单。孙浩龙 摄 图为1月21 图为 1 月21 图为1月21 日，白沟新城某毛绒玩具生产企业，工人正赶制订单。孙浩龙 摄 ...

在浙江义乌，一款因错缝的"哭哭马"的公仔玩具在网络上意外爆火，走红后义乌老板快速反应，火速生 产排单。如今，"哭哭马"一马难求、全网催单，就连外商也纷纷来打卡，他说"每年义乌都会有商品热 销全世界"。从"残次品"到"隐藏款"，从失误变商机，"哭哭马"背后的义乌速度值得点赞！ ...

| | | 中国质量新闻网讯 据浙江省永嘉县人民政府网站消息，2025年永嘉县市场监管局组织开展了流通领域网售产品质量抽查检验工作，现将结果信息公布如 下： | 序 | 样品名称 | 被抽查检 | 标称商标 | 标称生 | 规格/型号 | 生产日期/ | 综合判定 | 不合格项目 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 号 | | 验经营者 | | 产者 | | 批号 | | | | | | 浙江红草 | | 浙江红 | 检样：40码(250) | | 所检项目 | | | 1 皮鞋（男 | 单鞋） | 帽鞋业有 | 红草帽 | 草帽鞋 业有限 | 备样：40码(250） | 货号： PPK12460 | 符合本次 监督抽查 | / | | | | 限公司 | | | 型号：2.5 | | | | | | | | | 公司 | | | 要求 | | | | | 温州市若 | | 杰豪集 | 检样：40/250 | 2025-3 /货 | 所检项目 | | | 2 休闲鞋 | | 昀电子商 | GIHO杰 | 团有限 | （2.5） ...

央视网消息：距离春节还有一个多月，在浙江，义乌的商家们已经忙得热火朝天。在义乌国际商贸城一区，各种马年元素的饰品玩具开启 大量进货、出货模式。目前那里情况如何？今年有哪些特别的产品？一起去看看。 记者来到了义乌小商品市场的毛绒玩具专区，在其中一位商户的店铺门口，记者观察了好一阵儿，一个上午的时间，老板的电话、微信提 示音响个不停，而这一切的忙碌都源于它们当中的一个毛绒玩具马。这个系列的毛绒玩具马叫"马上有钱"，是去年10月中旬上架的，有5个不 同尺寸。当初为了定版，前前后后花了半个月时间，最大的争议就在马嘴上，老板娘当时觉得，马嘴用黄色可能更显眼，但最后还是听了设计 团队年轻人的建议，用了白色。说实话，老板娘自己当初对这款总是笑眯眯的小马，市场前景并没有太大把握。上市之后，销量也确实比较平 稳，每天大概能卖400个，就那么静静地待在超市的货架上。但是，今年一月份，因为生产线上的一个小小"失误"，产品的销量突然火爆起 来。 "失误"也能变商机 "不要不开心马"爆火 大家仔细看，在这一堆玩偶里，哪个小家伙最特别？来，镜头拉近，没错，就是它！这个看上去有些"委屈"的小家伙，它就是这几天横扫 各大社交媒体热搜，被称为 ...

轻轻拍打便唱起生日歌，这是扬州润益电子科技有限公司生日熊动漫造型的毛绒玩具，可爱的声音加上 柔软的触感让人心情愉悦。产品在传统的毛绒玩具内部植入芯片，预先录入相关程序，同时配置了电机 和线路。工作人员告诉记者，有了这样的设计，毛绒玩具会唱歌、讲故事，在海外销售非常火爆。 AI技术带来的惊喜很快成为商机，扬州五亭龙玩具城是华东地区规模最大的专业玩具礼品批发市场， 这里商户挨着商户，最新款的AI毛绒玩具产品被放在最显眼位置。AI"鹅大厨"爱说冷笑话，AI"卡皮巴 拉"憨态可掬……产品销往全国各地，商家直呼来不及补货。 "AI技术增加了毛绒玩具的乐趣，衍生出的陪伴功能助力开拓更大的市场。"扬州大学机械工程学院教授 程家幸的创业公司犹如AI毛绒玩具产品"试验田"，设计师用自主研发的AI语音盒子与毛绒玩具不断进行 匹配测试。程家幸说，"当前扬州毛绒玩具正从'单纯制造'走向'数字智造'，但多数产品仍处于'毛绒外 壳+基础对话'阶段，仍需关注技术壁垒避免低端化竞争。" 近期，《扬州市支持人工智能赋能毛绒玩具产业创新发展的若干措施(试行)》等一批政策发布，特色小 镇、创意设计中心等平台载体接连落地。扬州毛绒玩具"IP＆AI" ...

Core Viewpoint - The "crying horse" plush toy from Yiwu has unexpectedly become a viral sensation, showcasing the agility and responsiveness of China's manufacturing ecosystem [9][10]. Group 1: Product Details - The plush toy is approximately 20 centimeters tall and is priced at 25 yuan, with the seller confirming that prices will not increase despite its popularity [9]. - The toy's appeal lies not only in its cute design but also in the unexpected charm of its imperfections, which adds emotional value for consumers [10]. Group 2: Market Response - The incident highlights Yiwu's market sensitivity and innovative spirit, as the production capacity was rapidly scaled up to meet the surge in demand, with over ten production lines activated [9][10]. - The quick decision-making and collaboration within the supply chain demonstrate a deep-rooted market responsiveness, allowing for immediate recognition and amplification of creative ideas [10]. Group 3: Consumer Engagement - The "crying horse" has garnered positive consumer reactions, with many finding it endearing and expressing a desire to purchase it, indicating a successful engagement strategy [6][8]. - The phenomenon illustrates how imperfections in highly homogeneous products can create a unique emotional connection with consumers, enhancing their appeal [10].

登上热搜第一 近日，有网友发帖分享购买马年公仔的经历，称其中一只小马的嘴巴被缝反，看上去十分委屈，"笑笑 马"变成了"哭哭马"。本想向商家反馈错误，没想到被不少网友点赞称"反差萌"，甚至有人向商家求 购。 相关话题下，有网友评论表示："确实很可爱"。 来源：新民晚报 1月10日 #义乌产的哭哭马火了# 在高度同质化的商品海洋中，充满"活人感"的不完美与偶然性，反而可能成为一种稀缺的情感附加值。 引来消费者喜爱的，不仅是毛绒玩具的可爱造型，更是那份出乎意料的拟人化趣味。 从老板娘迅速决断加大产能，到整个供应链协同调动，展现的是一种深入骨髓的敏锐度。没有冗长的市 场研判，没有拖泥带水的审批流程，有的是一种基于海量数据与经验直觉形成的"条件反射"般的创造 力。正是这种能力，确保任何一点灵感星火，都能在瞬间被识别、放大，让创意与产能无缝衔接，迅速 转化为红红火火的产业链，在现实中稳稳落地。 新民晚报综合北京商报、极目新闻、美丽浙江、湖北日报、青年报 还有人表示："这真是马倒成功了"。 这款玩偶出自义乌，1月9日，义乌国际商贸城经营户张女士笑着表示："就是工人疏忽了，嘴巴弄反 了。"从次品逆袭成爆款，老板娘说订单多到来 ...

Core Insights - China's trendy toys, known as "潮玩," have gained global popularity, with exports exceeding 50 billion yuan in the first three quarters of 2025, reaching over 200 countries and regions [1] Industry Overview - Guangdong province, particularly Dongguan and Shantou, has become a hub for toy manufacturing and exports, with Dongguan producing 85% of China's trendy toys and hosting over 4,000 production companies [3] - Dongguan's toy exports reached 17.52 billion yuan in the first three quarters of 2025, while Shantou's exports to the EU amounted to 2.81 billion yuan, reflecting a year-on-year growth of 11.4% [4] Company Developments - Companies like Kangda Toys have transitioned from OEM to owning multiple trendy toy IPs, showcasing advanced manufacturing capabilities and collaborations with international brands [2] - The rise of original trendy toy brands has been supported by favorable policies, including tax incentives and customs assistance, which have helped companies navigate international markets [6][7] Market Trends - The global demand for trendy toys is driven by cultural interest, with products inspired by Chinese folklore and modern aesthetics gaining traction among international consumers [4][10] - The trend of "cultural export" is becoming prominent, with companies focusing on not just selling products but also promoting Chinese culture and narratives through their toys [9][10] Policy Support - Since 2025, various policies have been implemented to assist trendy toy companies in overcoming challenges related to international standards and market entry [6][7] - The establishment of the first trendy toy service station in Dongguan aims to provide technical and trade support to local companies, enhancing their compliance and competitiveness in global markets [7] Future Outlook - The industry is shifting from a product-driven model to an ecosystem-driven approach, emphasizing the importance of design, cultural storytelling, and global operations [8][9] - Dongguan and Shantou are actively building platforms and ecosystems to ensure the long-term sustainability of China's trendy toy industry in the international market [8][9]

Core Viewpoint - The Anhui Suzhou Market Supervision Administration conducted a quality supervision inspection of five product categories in 2025, revealing that out of 175 batches tested, 9 batches were found to be non-compliant [2]. Group 1: Inspection Results - A total of 175 batches were inspected, with 9 batches identified as non-compliant [2]. - The inspected product categories included agricultural film, liquefied petroleum gas, children's toys, and plastic shopping bags [2]. Group 2: Non-compliant Products - Specific non-compliant products included: - Yuxin paper cups from Linyi City, which failed quality standards [3]. - Deformation assembly toys from Shantou City, which also did not meet compliance [3]. - Multiple plastic shopping bags from various vendors, all failing to meet the required standards [3][4]. Group 3: Compliant Products - Several products, including liquefied petroleum gas from multiple suppliers, were found to be compliant with quality standards [3][4]. - Other compliant items included various types of cleaning agents and disposable tableware [4][5].

天眼查App显示，近日，保定糯萌记毛绒玩具有限公司成立，法定代表人为刘召绪，注册资本10万人民 币，经营范围为一般项目：玩具制造;玩具销售;玩具、动漫及游艺用品销售;日用杂品销售;箱包销售;互 联网销售（除销售需要许可的商品）;服装服饰零售;鞋帽零售;针纺织品及原料销售;针纺织品销售;家居 用品销售;文具用品批发;文具用品零售;宠物食品及用品零售;体育用品及器材零售;个人卫生用品销售;办 公用品销售;厨具卫具及日用杂品零售（除依法须经批准的项目外，凭营业执照依法自主开展经营活 动）。 ...