为了让上榜小店真正实现从"被看见"到"被消费"的跨越，抖音生活服务不仅为其提供榜单展示、流量激励等线上资源，还在核心流量位置给予倾斜，并配套 线下指引物料。与此同时，平台推出六项商家扶持措施，包括下调入驻保证金、上线共管模式、打造"安心护航"保障体系等，更设立超千万元专项补贴资 金，从成本、流量、风险等多维度为小店减负赋能。针对创作者群体，平台还推出百亿流量扶持、亿级预算激励等政策，通过流量加码、项目支持、工具升 级，助力创作者更好地传递市井烟火气。 市井小店是城市经济的毛细血管，更是民生温度的重要载体。抖音生活服务烟火榜的发布，并非单一的榜单评选，而是平台助力实体经济的又一实践。从内 容生态搭建到商家全链路扶持，抖音生活服务用数字化手段为中小餐饮商家插上翅膀，让深藏巷陌的美味被更多人看见，也让城市的烟火气在数字赋能下持 续升腾，为实体经济高质量发展注入了鲜活的民生活力。（英皓） 抖音生活服务烟火榜以平台内容和评价数据为基础，结合用户提名推荐，同时邀请248位资深民间寻味人实地品鉴。这些寻味人人均打卡超500家餐厅，是名 副其实的"本地美食活地图"，他们的实地暗访让榜单更具公信力。此外，抖音生活服务还邀请创作 ...

抖音生活服务业务副总裁涂晴介绍，此举旨在将抖音上优质的烟火气内容凝聚为权威的消费指南，大幅 降低消费者决策成本，同时也为上榜小店提供一条"被看见"到"被消费"的快速成长路径。 责任编辑：张恒星 新浪科技讯 11月22日晚间消息，抖音生活服务发布面向餐饮中小商家的烟火榜。平台通过分析抖音内 容数据、用户提名和民间寻味人实地品鉴三重机制，综合严选上榜小店。首批全国360家"苍蝇馆子"天 花板小店上榜，覆盖北京、上海、成都、武汉等10座城市。 据了解，该榜单尤为注重真实体验。在结合平台内容数据和广大用户提名的基础上，平台特别邀请了 248位民间寻味人，对提名小店进行实地暗访和品鉴，确保评选结果公正客观，真正反映小店的口碑与 实力。 ...

Core Insights - Douyin's first creator conference for lifestyle services was held in Chengdu, showcasing the "smoky food" list featuring 360 small restaurants across 10 cities, aiming to convert online attention into offline consumption [1][2] - The platform's unique content ecosystem is designed to support small restaurants by enhancing their visibility and reducing consumer decision-making costs [1][2] Group 1: Smoky Food List - The "smoky food" list was created using Douyin's content and evaluation data, user nominations, and insights from 248 local food enthusiasts, ensuring a comprehensive selection process [2][3] - The first batch of 360 small restaurants includes a high percentage of single-store operations (95%), with 61% being ten-year-old establishments and 58% featuring local specialty dishes [2] Group 2: Business Support Measures - Douyin has introduced six support measures for small businesses, including lowering entry guarantees, promoting zero-cost entry, and providing customized services to reduce operational risks [3] - A special fund exceeding 100 million yuan has been established to support small restaurant operations, alongside a "safe service" standard to encourage quality service [3] Group 3: Creator Support Policies - Douyin plans to enhance support for creators through increased traffic allocation, project resource support, and product tool upgrades, tailored to different growth stages of creators [3]

Core Insights - Douyin Life Services has introduced six support measures aimed at enhancing the operational experience of merchants, particularly small and medium-sized businesses, to foster the development of the offline economy represented by "smoky small shops" [1] Group 1: Support Measures - The platform will reduce the entry deposit for merchants, gradually achieving a zero-deposit entry for small shops, covering 511 categories, which is nearly 70% of total categories [3] - A co-management model has been launched, allowing large and small merchants to manage the same store, resulting in a 40% increase in new store startup speed and a 24% growth in performance for mid to low-tier stores [3][4] - A "Safe Navigation" protection system has been established, offering up to 22 risk protections and 8 exclusive service supports tailored to individual merchant needs [4] Group 2: Merchant Experience Enhancement - The Merchant Experience Center has served 456,000 merchants since its establishment, helping to increase their GMV by 150 million [6] - The center provides diagnostic reports and solutions to improve service capabilities and consumer trust [5] Group 3: Quality Service Standards - The "Safe Service" standard has been developed in collaboration with the China Standardization Research Institute, focusing on user experience and providing multiple service guarantees [7] - Merchants adhering to this standard receive exclusive identification, traffic support, and various benefits, leading to significant improvements in key performance indicators [7] Group 4: Financial Support for Small Shops - Douyin Life Services will invest over 10 million in operational subsidies to support the long-term operation of small shops, enhancing their visibility and business growth [8] - The platform has seen a 66% increase in new small shop registrations in 2025, with over 4.58 million active small shops and a 34% year-on-year increase in transaction volume [8]

此前，美团在沈阳发布2026洗浴指南，28城共174家特色洗浴中心入选。指南发布后的首个周末，上榜 商户的日均交易量同比增长65%，环比上榜前一周增长54%，洗浴消费TOP10城市为：北京市、沈阳 市、上海市、天津市、深圳市、哈尔滨市、大连市、长春市、杭州市、苏州市。 格隆汇11月19日｜美团今日上线"半价洗浴"活动专区，在洗浴品类投入上亿补贴，助推冬日洗浴消费新 热潮。即日起至11月23日，消费者可在美团、大众点评App搜索"半价洗浴"直达会场，领取400-200元、 200-100元、100-50元、40-20元等各类半价神券，本周六起可到店体验更具性价比的半价洗浴服务。活 动覆盖水裹·汤泉、金色湖畔、浅深等全国超2000家洗浴中心。 ...

Core Insights - The "2025 Hurun U40 China Entrepreneur Pioneers" list features 195 entrepreneurs under 40 years old, with a significant concentration in the entertainment and new consumption sectors, particularly in software and services [1][3] - Major cities attracting these U40 entrepreneurs include Shanghai, Beijing, and Shenzhen, with Shenzhen having 27 representatives on the list [1][3] - The report also highlights 39 U40 entrepreneurs with personal wealth exceeding 5 billion RMB, with a notable presence in the Greater Bay Area [1][4] Group 1: Entrepreneur Demographics - The list includes entrepreneurs from 53 cities, with a gender distribution of 85% male and 15% female [3] - The average age of these entrepreneurs is 37, and they founded their companies at an average age of 28, with an average of 420 employees per company [3] - 34% of these entrepreneurs have successfully listed their companies, and the average total financing is 100 million RMB [3] Group 2: Industry Focus - The highest representation among the entrepreneurs is in the software and services sector, accounting for 28%, while 72% are involved in selling physical products [3] - B2B companies make up 82% of the list, while B2C companies account for 18% [3] - The life and health sector ranks second with a 14% representation among the entrepreneurs [3] Group 3: Notable Entrepreneurs - The top-ranked entrepreneur is Wang Zhong, with a wealth of 1,820 million RMB, followed by Chen Tianshi at 1,800 million RMB, both from Beijing [2] - Liu Jingkang, founder of Ying Shi, is the highest-ranked entrepreneur from Shenzhen, with a wealth of 385 million RMB [4][5] - Other notable entrepreneurs from Shenzhen include Cheng Guoyuan, with a wealth of 210 million RMB, involved in education and high-precision manufacturing [5]

Core Insights - The "Su Chao" event has significantly boosted the night economy in Jiangsu, with Douyin group buying orders increasing by 25% year-on-year during the event period [1][2] - The event has led to a remarkable rise in various sectors, including food, tourism, and entertainment, showcasing the economic impact of sports events on local businesses [1][3] Group 1: Event Impact on Consumption - From May 10 to October 20, Douyin's "Su Chao" related content received 37 billion views, with over 430 million likes and 1.1 billion shares [1] - Jiangsu's Douyin group buying orders increased by 24% year-on-year, with sales up by 68%, indicating a significant enhancement in consumer spending power [1] - The event has driven a 55% increase in restaurant group buying sales, with specific dishes like radish fried rice seeing a 41-fold increase in orders [1] Group 2: Night Economy Growth - Nighttime Douyin group buying orders in Jiangsu grew by 25% year-on-year, with sales increasing by 66% during the event [2] - Popular night markets included Suqian Jiuding Night Market and Xuzhou Ben Chao Night Market, reflecting a shift in consumer behavior towards nighttime activities [2] - Jiangsu's commercial districts saw a 93% increase in order volume and a 141% increase in sales, highlighting the event's role in revitalizing local economies [2] Group 3: Tourism and Entertainment Boost - The event spurred a 32% increase in Jiangsu's travel group buying orders, with hotel bookings rising by 51% and sales by 62% [2] - Popular tourist attractions included Huai'an West Journey Amusement Park and Nanjing Niushou Mountain Cultural Tourism Area, indicating a trend towards experiential travel [2] - The event also stimulated the leisure and entertainment sector, with related group buying orders increasing by 40% and sales by 117% [3]

Core Insights - A recent job posting by Dianping for a part-time position titled "Merchant Information Verifier" has gained attention on social media, highlighting the role's unique requirement of being a "shopping expert" [1] - Dianping confirmed the authenticity of the job posting, stating that the recruitment aims to accurately and timely reflect information for over ten million merchants [1] Job Role and Requirements - The part-time position involves enhancing the coverage and accuracy of merchant information on Dianping's platform, including details such as business hours, location, and facilities [1] - Candidates who enjoy shopping, dining, and have good communication skills with merchants are considered ideal for this role [1]

Group 1 - The core viewpoint of the article highlights the significant growth in the lifestyle service sector on the Xiaohongshu platform since 2025, with search trends increasing by 37%, note publication volume rising by 39%, and reading volume growing by 20% [1] Group 2 - The article details the booming demand in specific segments of lifestyle services, including a 1493% increase in searches for deep travel in Guizhou, a 1350% increase in searches for film photography, and a 690% increase in searches for interest-based training [1]

Core Insights - Dazhong Dianping has launched a new feature called "Celebrity Check-in Food Zone," allowing users to search for "celebrity favorite restaurants" and access a dedicated page for popular dining spots favored by celebrities [2] Group 1: Feature Launch - The new feature was inspired by the recent "taste buds chasing stars" trend, which saw increased attention on restaurants recommended by celebrities like Lu Han [2] - The restaurants included in the zone generally have ratings above 4.0, featuring high-rated local eateries and restaurants listed in various "must-eat" rankings [4] Group 2: Technology and Data Utilization - The selection of restaurants is based on an AI model that extracts insights from user reviews, notes, and related information to identify celebrity check-in clues [4] - The company plans to continuously update and enhance the feature based on user feedback and real needs, aiming to help users discover enjoyable dining and entertainment options [4]