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广电总局发布管理提示:杜绝微短剧过度娱乐化、反智化倾向
news flash· 2025-07-11 14:20
7月11日,国家广播电视总局网络视听节目管理司发布管理提示,强调坚决杜绝极端"反智""雷人""离 谱"的人设、剧情等倾向。近年来,微短剧创作呈现出良好的创作态势,无论是横屏微剧或是竖屏短剧 均展现出向上向善向美的正能量表达和格调,这与广电总局采取一系列举措推动精品创作不无关系。管 理提示同时指出,少数竖屏微剧制作机构和播出平台为所谓"爆款"打出怪招、险招,出现过度娱乐化的 苗头倾向,而个别微剧甚至打着艺术想象的幌子,对现实生活和逻辑任性编织、随意解构,甚至儿戏 化、幼稚化、反智化,影响微短剧行业共同努力树立起来的良好形象。(智通财经) ...
最高年薪140万!京东进军短剧市场,已开始招聘
21世纪经济报道· 2025-07-11 12:39
记者丨 吴佳霖 编辑丨李振 近日,京东集团开始以百万年薪高调招聘短剧运营岗位。为吸引顶尖人才,京东为该领域核心 岗位开出了45K—70K的月薪标准(20薪制),折算年薪可达90万—140万元。 招聘要求上表示,根据短剧市场内容流行趋势,建设短剧IP、剧本的分级体系,提升生产资料 采买效率,为好剧数量负责。此外,京东还要求,该职位结合不同短剧内容类型,对用户画像 及用户路径深度分析,协同推荐/产品等多方团队,共同完成业务增长目标。 短剧顶尖人才需求爆发 无独有偶,对于短剧顶尖人才的招聘正在各地上演。掌玩以150万元年薪招募短剧内容负责 人,山海开出200万元年薪招募AI研究院院长,麦芽以3万月薪招募销售管理主管,容量以5万 元月薪从北京挖人才去杭州坐班…… 据《2024微短剧行业生态洞察报告》发布的数据,据调研估算,目前我国微短剧行业直接就业 岗位约为21.9万个,涵盖剧本创作、拍摄制作、后期编辑、市场推广等多个环节。预计我国微 短剧行业可间接带动的就业岗位达42.8万个,微短剧行业总计支撑了64.7万个就业机会。 为什么对于短剧顶尖人才的招募如此火热?什么样的人才是短剧行业所需要的? 行业争相招揽的第一波对象 ...
百万年薪招募顶尖人才,短剧进入“掐尖”时代
近日,京东集团开始以百万年薪高调招聘短剧运营岗位。为吸引顶尖人才,京东为该领域核心岗位开出 了45K—70K的月薪标准(20薪制),折算年薪可达90万—140万元。 行业争相招揽的第一波对象,就是手握爆款的顶尖短剧编剧。 对顶尖短剧人才的招揽早已开始,随着京东的加入而愈演愈烈。据此前报道,短剧行业龙头红果在4月 底更新剧本激励计划,单剧本保底提升至5万—12万元,分账比例统一提至20%,并实施"全生命周 期"分账机制,编剧可长期获得收益。红果5月底公布的数据显示,4月剧本分账总额突破4000万元,超 100部短剧的编剧分账破10万元。 与此同时,短剧企业也在努力培养自己的"大脑"。在某招聘平台搜索"短剧编剧",不限经验和学历的岗 位月薪大多在8K—20K,而一些需要3年以上经验和爆款制作经历的主编岗位,月薪则已经开到了15K —30K不等。 头部企业更是求贤若渴。对于短剧主编,听花岛开出的入职月薪已经达到了30K—50K+高分成,要求 是5年以上相关行业从业经验,产出过短剧爆款,可独立策划选题并执行,能引入并维护一流短剧编 剧,可指导编剧精修稿件。 "招募一个顶尖短剧编剧,相当于招到了一个爆款制造机。"丰行文 ...
打造新业态 拓展就业新渠道丨探访郑州航空港微短剧基地 “竖店”带来就业新机遇
He Nan Ri Bao· 2025-07-11 00:13
7月5日,走进聚美郑州航空港竖屏电影基地,只见剧组人员穿梭忙碌、实景棚里拍摄正酣,繁忙的现场 让人对航空港的"竖店"之称有了真切感受。 火热: 累计拍摄近700部短剧 "基地建成近一年来,已累计拍摄近700部微短剧,每天接待八九个剧组,预约已排到十天后。"聚美基 地相关负责人告诉记者,该基地已成为郑州航空港标志性的短剧基地,吸引了全国各地的微短剧剧组前 来拍摄。 据介绍,聚美基地占地面积近1.7万平方米,目前已建成20多个拍摄场景,可以一站式拍摄完成一部微 短剧。 摄影棚内,导演的指令一声接着一声:"切画面,换女主特写""OK,准备下一个场景"……聚美基地相 关负责人介绍,一部短剧从开机到杀青,短则2至3天,长则5至7天,高效的工作节奏彰显出微短剧行业 的旺盛活力。 在河南微短剧产业蓬勃发展的大背景下,郑州航空港异军突起,以惊人的速度在微短剧领域占据重要地 位。 共赢: 为推动微短剧产业持续发展,郑州航空港采取了一系列有力举措。 在场景生态建设方面,成立微短剧产业联盟,将区域内的机场、工厂、医院、园林等百余处场景集纳起 来,搭建详细资料库,便于剧组"一键选择"心仪场景。 在政策全链护航方面,郑州航空港成立了微 ...
小屏唱大戏,抢滩“顶流”产业
Xin Hua Ri Bao· 2025-07-10 22:56
□ 本报记者 徐维庆 通讯员 张可馨 微短剧的热潮,正"流入"西太湖。 微短剧《萌宝》将于7月中下旬在红果APP上线,目前正在常州西太湖科技产业园紧张拍摄中,这是杭 州独立制片人Nico今年完成的第13部微短剧。为何将"开机地"定在西太湖?她的回答是:"西太湖天 然'置景'资源丰富,周边服化道配套完善,每人每天90元的拍摄成本也极具吸引力。" 微短剧"狂欢",武进"追风" 上半年,微短剧热度持续攀升,延续去年火爆态势。《中国互联网络发展状况统计报告》显示,截至今 年6月,我国微短剧用户规模达5.76亿,占整体网民的52.4%。 今年5月底,《武进区微短剧产业专项政策(试行)》发布,10条扶持政策涵盖剧本创作、拍摄制作、 发行推广、产业链培育等全流程。"依托西太湖的自然禀赋与影视基地资源,武进致力于打造微短剧创 作的'灵感源'、产业集聚的'强磁场'、市场拓展的'出发地',建设长三角微短剧友好城市。"武进区委常 委、常州西太湖科技产业园党工委书记徐俊展望深远。 独特的资源禀赋叠加政策赋能,磁吸效应日益显现。 "电商流"加持,破壁"甬道" 江苏星渊文化传媒有限公司去年注册落地西太湖,杭州制片人张旭萍任法定代表人。2 ...
互联网巨头接连布局,京东被曝进军短剧市场,行业出海也正在提速
Xuan Gu Bao· 2025-07-10 14:51
Group 1 - JD Group is expanding into the short drama market by recruiting for short drama operation positions, indicating a strategic focus on this sector [1] - The company aims to build a short drama IP and script grading system, enhance production material purchasing efficiency, and analyze user profiles and paths for business growth [1] - JD is offering competitive salaries for key positions in this field, with monthly salaries ranging from 45,000 to 70,000 RMB, translating to annual salaries of 900,000 to 1,400,000 RMB, reflecting its commitment to the short drama sector [1] Group 2 - The short drama market in China has seen explosive growth, with user numbers exceeding 600 million by 2024 and market size reaching 50.5 billion RMB, surpassing annual box office revenue for the first time [1] - The market is projected to grow to 63.43 billion RMB by 2025 and 85.65 billion RMB by 2027, with a compound annual growth rate of 19.2% [1] - Major internet companies are deepening their involvement in the short drama space, with ByteDance establishing a copyright center, Tencent launching a short drama mini-program, and Baidu collaborating with iQIYI on the "Hundred Dramas Plan" [2] Group 3 - Chinese short dramas are gaining traction internationally, becoming mainstream in regions like Southeast Asia and the United States, with expectations for continued high growth in the market [2] - Companies like Zhongwen Online have developed an AI model for multilingual script creation, resulting in a library of over 1,000 multilingual short dramas, while its overseas subsidiary CMS reported a revenue increase of 324% to 2.91 billion RMB in 2024 [3] - Ciwen Media is exploring short drama export opportunities alongside its core business in film and television investment, production, and distribution [3]
晚报 | 7月11日主题前瞻
Xuan Gu Bao· 2025-07-10 14:26
Group 1: Nuclear Fusion - Chengdu Hanhai Fusion announced an event on July 18 to celebrate the completion of China's first linear fusion device HHMAX-901 and the achievement of plasma ignition, marking a significant breakthrough in controllable nuclear fusion commercialization [1] - The main technological paths for controllable nuclear fusion include magnetic confinement (Tokamak), inertial confinement (NIF), and magnetic inertial confinement (linear devices), with multiple facilities under construction globally [1] - Hanhai Fusion is the only commercial fusion company in China using the field-reversed configuration technology, which has a power density approximately 100-1000 times that of Tokamak devices [1] Group 2: Short Dramas - JD Group is recruiting for short drama operation positions, indicating its intention to enter the short drama market, which has seen explosive growth since 2023, with over 600 million users expected by 2024 [2] - The micro-short drama market in China is projected to reach 50.5 billion yuan in 2024, surpassing annual box office revenue for the first time, with an expected growth to 63.43 billion yuan by 2025 and 85.65 billion yuan by 2027, reflecting a compound annual growth rate of 19.2% [2] Group 3: Quantum Computing - CSIRO researchers developed a groundbreaking semiconductor process technology that successfully applies Quantum Machine Learning (QML) to construct process models, enhancing manufacturing precision and efficiency while potentially lowering chip production costs [3] - Quantum computing is seen as a core driver of next-generation information technology, with a significant shift towards industrial applications expected between 2025 and 2030, potentially reaching a market size of hundreds of billions of dollars [3] - China's "14th Five-Year Plan" identifies quantum technology as a core strategy, with expectations for breakthroughs in quantum communication and optical quantum computing [3] Group 4: Domestic Services - The Ministry of Commerce plans to implement policies to promote domestic service brands and improve the credit system in the sector, as part of the "2025 Domestic Service Action Plan" [4] - The domestic service market in China surpassed 1.16 trillion yuan in 2023, growing approximately 7.3% from 2022, driven by increasing demand due to family size reduction and aging population [4] - The domestic service industry has a significant talent gap, with over 30 million workers currently employed, indicating a strong potential for job creation [4] Group 5: Autonomous Driving - An international standard for testing scenarios of autonomous driving systems was officially released, outlining evaluation processes and requirements for testing scenarios [5] - The diversity and coverage of testing scenarios are crucial for the effectiveness and reliability of autonomous driving system evaluations, which involve multiple industries including AI, IoT, and urban infrastructure [5] Group 6: Artificial Intelligence - The Shanghai government is preparing for the 2025 World Artificial Intelligence Conference, promoting global cooperation in AI and focusing on key sectors for innovation [6] - The competition in large model technology is intensifying, with significant differences in development paths between China and the US, as domestic companies work on core technology and industry applications [6] Group 7: Gaming Industry - Zhejiang Province has implemented a comprehensive policy to support the international development of gaming companies, aiming to strengthen local game enterprises and foster a gaming export industry cluster [7] - The gaming industry is expected to enter a new development phase characterized by content refinement, AI industrialization, and systematic internationalization by 2025 [7]
晚报 | 7月10日主题前瞻
Xuan Gu Bao· 2025-07-09 14:29
Group 1: Autonomous Driving - BYD announced it has achieved L4-level smart parking capabilities and will cover all safety and loss liabilities for users of its Tian Shen Yan vehicles in smart parking scenarios [1] - CITIC Securities predicts that by 2025, the penetration rate of mid-to-high-end autonomous driving in China is expected to double, creating a market increment of 35 billion [1] - Guohai Securities notes that the commercialization of smart driving is accelerating, with increasing penetration rates expected to benefit the domain controller hardware and software supply chain [1] Group 2: Short Dramas - The short drama market in China has reached an annual scale of 300 to 350 billion, with expectations to surpass 500 billion next year [2] - The user base for micro-short dramas is projected to exceed 600 million by 2024, with the market size expected to reach 505 billion, surpassing annual box office revenue for the first time [2] - CITIC Jinshi Securities highlights a significant shift in the short drama industry towards advertising-based business models and an influx of traditional film companies [2] Group 3: 3D Printing - Researchers at the University of Texas at Austin have developed a new 3D printing technology that seamlessly integrates soft and hard material properties, opening new possibilities for prosthetics and flexible medical devices [3] - The 3D printing market in China is expected to exceed 63 billion by 2024, growing 30 times over the past decade, with projections to surpass 100 billion by 2029 [3] - The technology is seen as a transformative force in manufacturing, with applications expanding across various industries including healthcare and education [3] Group 4: Measurement and Testing - The State Administration for Market Regulation and the Ministry of Industry and Information Technology have issued a plan to support the development of new industrial productivity through measurement [4] - The demand for high-precision measurement in emerging industries such as new energy and aerospace is increasing significantly [4] - The Chinese measurement market is projected to exceed 150 billion yuan by 2025, with a compound annual growth rate of over 10% [4]
滴!体验卡
Datayes· 2025-07-09 10:57
Group 1 - The core viewpoint of the article suggests that the recent performance of the A-share market has been stronger than expected, driven by optimism regarding the transition from old to new economic drivers, particularly in technology and consumption sectors [1][11]. - The article highlights that the recent CPI data showed a year-on-year increase of 0.7%, while PPI fell by 3.6%, indicating a divergence in inflation trends that could impact market sentiment [3][6]. - The banking sector has shown resilience, with major banks reaching historical highs, contributing to the market's fluctuations around the 3500-point mark [11][12]. Group 2 - The article discusses the cautious outlook from Citigroup regarding inflation trends, emphasizing the need for more policy actions to stabilize the economy [9]. - It notes that the supply-side reforms are showing mixed results across different industries, with automotive PPI stabilizing while other sectors like black metals are experiencing negative trends [6][9]. - The article mentions that the upcoming political meetings and policy announcements will be critical for market direction and investor sentiment [9][13]. Group 3 - The article reports significant earnings growth projections for several companies, with estimates indicating a net profit increase of 126% to 148% for Yonghe Shares and a staggering 2443% to 2835% for Shenda Shares, driven by rising product prices [20]. - It highlights the active performance of the entertainment sector, particularly with the upcoming release of a popular sequel, which has positively influenced related stocks [12][20]. - The article also notes the recent developments in smart parking technology by BYD, marking a significant advancement in the automotive sector [18].
收盘丨沪指3500点得而复失,多只银行股再创历史新高
Di Yi Cai Jing· 2025-07-09 07:23
盘面上,大金融股领涨,多只银行股股价创新高;托育服务、短剧游戏、互联网电商板块涨幅居前,新型城镇化概 念、地产股午后活跃。 7月9日,A股三大指数早盘集体上涨,午后回落。截至收盘,上证指数跌0.13%,深证成指跌0.06%,创业板指涨 0.16%。 | 代码 | 名称 | 两日图 | 现价 | 涨跌 | 涨跌幅 | | --- | --- | --- | --- | --- | --- | | 000001 | 上证指数 | www N | 3493.05 c | -4.43 | -0.13% | | 399001 | 深证成指 | | 10581.80c | -6.60 | -0.06% | | 399006 | 创业板指 | 1 | 2184.67 c | 3.60 | 0.16% | 大金融板块延续强势,大智慧、越秀资本等涨停,工商银行等多只银行股再创历史新高。 | 代码 | 名称 | 米帽 | 现价 | | --- | --- | --- | --- | | 801988 | 中国银行 | +1.23% | 5.78 | | 000001 | 平安银行 | +1.18% | 12.84 | | 601 ...