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万科泊寓短租房国庆期间预订过万,“长租短住”成00后出游首选
Quan Jing Wang· 2025-10-03 10:18
Core Insights - The integration of short-term rental services within long-term rental apartments is reshaping the rental market, with Vanke's "BAY" short-term rental service achieving over 10,000 bookings in just 7 days during the National Day holiday [1][3] Group 1: Market Trends - The domestic tourism market is experiencing significant growth, with a projected 73% increase in travel bookings during the 2025 National Day holiday, driven largely by the younger generation, particularly those born after 2000, who account for 62% of travelers [1] - High-star hotel bookings have seen a remarkable year-on-year increase of 115%, indicating a shift towards quality and cost-effectiveness in accommodation choices among young travelers [1] Group 2: Vanke's Strategy - Vanke's "BAY" has been exploring a combined long and short rental model since 2022, catering to both long-term leases and short-term stays for corporate clients and existing tenants [3][5] - The short-term rental service is being actively promoted in multiple cities, including Jinan, Xi'an, Hangzhou, Foshan, Shenzhen, Xiamen, and Tianjin, with a special campaign for the National Day holiday [3] Group 3: Competitive Advantages - The pricing strategy of Vanke's short-term rentals, such as the Shenzhen BAY flagship store offering rates around 240 RMB per day, presents a significant cost advantage compared to local hotels averaging 500 RMB per day [3][5] - The company has developed personalized short-term rental solutions for over 300 locations, emphasizing cost savings for corporate travel and training needs [5] Group 4: Industry Position - Vanke is recognized as a leading player in the long-term rental market, with a management scale exceeding 270,000 units and an operational scale surpassing 200,000 units, achieving a 95% occupancy rate and customer satisfaction [6] - The company's innovative approach to combining long and short-term rentals is seen as a viable strategy to navigate increasing market competition and is expected to reshape the urban accommodation landscape [6]
济南首个国际品牌长租公寓正式开业
Qi Lu Wan Bao· 2025-09-26 05:18
据介绍,雅遇公寓先后斩获由迈点研究院颁发的"2024年度住房租赁MBI标杆服务项目奖"、睿和智库颁发的"2025中国好租住·标杆租住社区奖"等行业权威奖 项。公寓2024年12月首期开放即告满租,迄今累计推出超过500套房源,出租率突破90%,赢得了市场的高度认可。按计划至2027年底,14栋楼宇将全部投 入运营。雅遇公寓以智慧、温暖与活力,为每一位追寻梦想的英才筑就理想居所,秉持"家外之家"的服务理念,将公寓打造成汇聚人才、激发创新、助力区 域发展的高位平台,起步区对外开放与城市形象展示的亮丽名片。 雅诗阁相关负责人表示,未来,雅诗阁将深化与济南的合作,更多布局契合青年安居需求的中端长租产品,持续完善区域内产品矩阵,巩固雅诗阁在北方地 区中高端旅宿市场的服务优势,为区域高质量发展与民生福祉提升贡献力量。 开业典礼以"河韵新章,寓见未来"为主题,在悠扬的弦乐与气势恢宏的舞蹈表演中拉开帷幕。作为济南起步区重点民生工程,山东省首个由国际旅宿管理公 司运营的保障性租赁住房项目,济南先投雅遇公寓(起步区)秉承品牌精神,持续推动中端长租标准化运营与本地居住需求深度融合。 济南先投雅遇公寓(起步区)坐落于济南起步区核心地 ...
买入住宅并持有出租的市场主体,成为助力止跌回稳的正能量
Huan Qiu Wang· 2025-09-25 00:29
【环球网财经综合报道】根据中指研究院最新公布数据,2025年8月TOP30集中式长租公寓品牌累计管 理房源近200万间。 从竞争格局来看,中信证券认为,在具备强供应链管理能力的企业下场之前,长租企业服务品质差异较 小,和客户的社区连接加上规模壁垒可能是优秀企业成长的重要抓手。长租不仅受益于经纪服务公司的 业主连接,更可能为经纪公司反哺房源。 对此,中信证券撰文指出,当前我国租赁住房机构化率约为10%,相比海外发达国家50%左右的水平还 有数倍成长空间。特别是机构租赁住房服务的发展能够提高租赁住房市场的标准化程度,提升社会整体 福利;2025年7月国务院发布的《住房租赁条例》也鼓励长租企业发展。 中信证券还具体分析提到,影响长租企业发展的一些历史因素要么已经消失(例如租金回报率大幅低于 无风险利率),要么有所缓解(例如业主对租金上涨预期高于实际上涨可能),要么被阶段性回避(例 如行业普遍缺乏供应链管理能力,于是阶段性选择放弃装修+长租业务模型)。 近年来,内卷式竞争逐渐结束,新进入长租领域的企业数量明显变少,企业和业主对于长租合同的定价 明显回归理性。当前买入住宅并持有出租的市场主体,则成为了助力止跌回稳的正能 ...
中信证券:分散式长租公寓龙头有较大发展机会
Xin Lang Cai Jing· 2025-09-24 00:16
中信证券研报认为,当前我国租赁住房机构化率约为10%,相比海外发达国家50%左右的水平还有数倍 成长空间。影响长租企业发展的一些历史因素要么已经消失(例如租金回报率大幅低于无风险利率), 要么有所缓解(例如业主对租金上涨预期高于实际上涨可能),要么被阶段性回避(例如行业普遍缺乏 供应链管理能力,于是阶段性选择放弃装修+长租业务模型)。能够买入住宅并用以出租的机构,也可 能成为房价止跌回稳的正能量。我们认为,分散式长租公寓龙头有较大发展机会,重资产企业也有借鉴 GreyStar和EQR等海外公司发展路径的可能。 ...
助力青年安居,济南叮咚泊寓新增房源上市即满租
Qi Lu Wan Bao· 2025-09-22 04:44
据了解,第二批房源开放当日,线上线下咨询及签约气氛热烈。许多准租客提前致电或亲临现场了解房 源信息,签约中心一度排起长队。一位刚完成签约的年轻租户表示:"这边交通方便、户型合适,而且 配套和服务都很到位,非常适合我们刚工作的年轻人。" 叮咚泊寓鲍山地铁站店地处历城区凤鸣路与蒋山北路交叉口西侧,距地铁2号线鲍山站仅500米,步行约 10分钟即可到达,多路公交接驳,租户可快速通达主城核心区域,极大提升了通勤便利性。除区位优势 外,项目还围绕"安心、省心、开心、暖心"四大价值主张,推出多项人性化服务:全线房间使用民水民 电、覆盖独立网络,全社区配备24小时安防系统与智能门禁,并实现"零中介费",切实降低居住门槛。 社区内还规划有包括儿童游乐区、健身空间、共享客厅等超过300平方米的多功能公共区域,提供免费 健身房、阅读区、影音室、桌游区等设施,并定期组织社群活动,着力构建不仅"住有所居",更"居有 所乐"的青年社区。 业内人士指出,叮咚泊寓项目的连续满租,反映出当前市场对规范化、品质化长租公寓的迫切需求,也 体现出国有平台与社会资本合作模式在解决新市民、青年人住房问题上的显著成效,为济南租赁住房市 场的良性发展提供 ...
租客生娃后被要求搬离合租房,自如最新回应
Guan Cha Zhe Wang· 2025-09-10 11:56
9月10日,自如客服官方微博回应道,在各方工作人员连夜沟通调解下,租客夫妻决定为其家人寻找新 的、更合适的居住空间。其他室友们也同意给予其更宽松的时间去寻找新居所。 "在过渡期内,自如对各方进行适度补贴。夫妻租客和其他室友也就房间内公共空间使用、生活费均摊 等问题达成共识,并承诺尊重彼此生活作息规律。" 自如方面指出,和谐的租住环境需要每位租客共同维护,感谢各相关方为事件解决作出的努力,也再次 感谢大家的关注监督。 由于双方就关键问题始终未能达成共识,沟通最终陷入僵局。随后,王女士将上述争议内容公开,迅速 引发网友关注与热议。 (文/解红娟 编辑/张广凯) "合租房租客产后被要求搬离"的后续来了。 事件源起于9月8日的一则视频,视频中的王女士于2024 年 1 月与自如签订租赁合同,租下当地一套合 租房的单间。今年3 月孩子出生后,王女士请老人前来协助照料,却于 9 月初收到自如的解约通知,要 求 3 个工作日内搬离,否则将强制清空物品。 面对这样的情况,王女士持有异议,她认为,自己被对方无端要求解除租赁合同这一行为,是毫无依据 可言的。但根据自如工作人员的解释,王女士租住的是合租房,合同明确约定 "每间房居 ...
乐乎青年社区·国展店 定义宽境松弛生活
Jin Tou Wang· 2025-09-02 06:36
北京顺义区府前一街32号,乐乎青年社区·国展店现已开业。这一全新社区以"宽境美居· 松弛生活"为理念,致力于为都市新青年打造一个融合繁华与静谧的 高品质生活空间,重新定义现代都市青年的居住方式。 "既要繁华触手可及,又要诗意近在咫尺;既能满足高品质日常所需,又能独享一方静谧天地。"乐乎青年社区相关负责人表示,国展店延续了乐乎标志性 的"绿色系"健康美学,将自然、活力、信赖融入每一寸空间设计,为都市新青年提供全新的居住体验。 宽境美居,定义舒适尺度 乐乎国展店彻底告别都市蜗居的局促感,为住户精心打造精致空间。社区层高达2.8米,室内毫无压抑,呼吸感十足;面宽拓展至约6米,使视野豁然开朗, 空间感远超想象。 标志性的超大阳台配备实用晾衣杆,让洗晒也充满阳光的味道。落地超大推拉门模糊了室内外界限,引阳光肆意倾泻,使白昼亦如画卷。充足采光让家成为 充满能量的明亮容器,无论居家办公、阅读休憩,皆惬意非凡。智慧收纳哲学则巧妙化解杂乱,保持空间整洁有序。 居住功能之外,乐乎国展店还配备了完善的社区设施。活力健康场域包含配备专业器械的健身房和静谧优雅的瑜伽室,助住户随时随地塑强体魄,释放压 力。 私享娱乐空间中的影音室可让人 ...
长江投资: 长江投资:2025年半年度报告全文
Zheng Quan Zhi Xing· 2025-08-25 16:20
Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, primarily due to the contraction of its logistics and international freight forwarding businesses, alongside challenges in the luxury automobile logistics sector [2][3][5]. Company Overview and Financial Indicators - The company, Changjiang Investment, operates in modern logistics, meteorological technology, and other industrial investments [3]. - Key financial data for the first half of 2025 includes: - Revenue: ¥89.48 million, a decrease of 74.63% compared to ¥352.77 million in the same period last year [2][3]. - Total profit: -¥4.59 million, compared to -¥19.72 million in the previous year [2][3]. - Net profit attributable to shareholders: -¥9.60 million, down from -¥15.07 million [2][3]. - Net cash flow from operating activities: ¥23.97 million, an increase of 6.40% from ¥22.53 million [2][3]. - Total assets: ¥524.41 million, a decrease of 4.06% from ¥546.58 million [2][3]. Business Performance Analysis - The company’s logistics segment, particularly the international freight forwarding and luxury automobile logistics, faced substantial revenue declines due to market conditions and client contract terminations [5][6]. - The meteorological technology segment showed some resilience with increased sales of high-altitude and ground meteorological instruments, contributing positively to the overall performance [8]. - The company is focusing on cost control and operational efficiency improvements across its subsidiaries to mitigate the impact of declining revenues [5][6]. Risk Factors - The automotive logistics industry is experiencing increased competition and declining demand for luxury vehicles, which poses risks to revenue generation [8]. - The international freight forwarding sector is facing intensified competition and market volatility, leading to reduced profit margins [8]. - The meteorological technology sector is under pressure from rapid technological advancements and the need for continuous product innovation [8]. Governance and Management Changes - The company has undergone changes in its management team, with the resignation of the financial director, which may impact financial oversight during a critical period [8].
万科A:上半年销售近700亿元、销售回款率超100%、盘活产能近百亿
Core Insights - Vanke has made significant progress in reforming risk management and integrating development in the first half of the year, achieving a revenue of 105.3 billion yuan and a sales income of nearly 70 billion yuan [1] - The company has successfully delivered over 45,000 units and maintained a sales collection rate exceeding 100%, with many projects achieving a sell-through rate of over 90% [1][2] - Vanke's operational service business reported a total income of 28.4 billion yuan, maintaining a leading position in the industry [1] Financial Performance - In the first half of the year, Vanke's revenue reached 105.3 billion yuan, with sales income close to 70 billion yuan [1] - The company has completed a total of 243.9 billion yuan in public debt repayment, with no foreign public debt due before 2027 [1] - Vanke has revitalized nearly 800 billion yuan in available saleable value since the beginning of 2023, with a total of nearly 60 billion yuan in cash flow from revitalization [1][2] Product and Market Development - Vanke is iterating its "Three Good" residential product standards, receiving positive market feedback, with projects in cities like Chengdu, Wenzhou, and Tianjin achieving sell-through rates exceeding 90% [2] - The company has optimized and added nearly 10 billion yuan in quality capacity through revitalization and precise investment [2] - Since 2022, Vanke's new project investment realization rate has reached 85%, with an average sales gross margin of 16% [2] Operational Efficiency - Vanke's operational service business has shown steady growth, with Vanke Cloud achieving a revenue of 18.2 billion yuan and maintaining industry-leading capabilities in the stock residential market [3] - The long-term rental apartment segment has maintained industry leadership, managing over 270,000 units and serving over 6,200 corporate clients [3] - The logistics business has seen a 43% year-on-year increase in service revenue, with a leading rental rate in the industry [3] Technological Innovation - Vanke is leveraging technology to enhance product services, with innovations in smart construction and property services, including the creation of a large model for architectural drawings [4] - The company has implemented automated operations in its long-term rental apartment segment, achieving a front-end GOP profit margin of over 89% [4] Strategic Partnerships - Vanke is actively strengthening its integration with major shareholder Shenzhen Metro Group, exploring new business opportunities in housing rental and other sectors [5] - The collaboration includes innovative projects such as the first global pilot of "robots autonomously taking the subway for merchant delivery," attracting significant market attention [5] - Vanke's long-term investment in product capabilities and technological applications has positioned it well to adapt to the new development stage of the real estate market [5]
速读万科半年报:营收1053亿、偿债有序推进、多举措降本增效
Xin Lang Cai Jing· 2025-08-22 12:18
Core Viewpoint - Vanke is committed to returning to healthy development through decisive actions and comprehensive efforts, achieving significant financial results and operational efficiency in the first half of 2025 [1][2][5] Financial Performance - Vanke reported a revenue of 105.3 billion and sales income of nearly 70 billion, with over 45,000 high-quality deliveries and a sales collection rate exceeding 100% [1] - The company has revitalized nearly 800 billion in saleable value since 2023, with a total of 60 billion in cash recovery from revitalization efforts [1][2] Operational Efficiency - Vanke's management and marketing expenses decreased due to lean management and comprehensive marketing strategies, while operational services revenue reached 28.4 billion, maintaining industry-leading efficiency [1][3] - The company achieved a sales gross margin of 16% with an investment realization rate of 85% for new projects since 2022 [2] Product and Service Innovation - Vanke is advancing its "good house" residential product standards, receiving positive market feedback, with project sell-through rates exceeding 90% in cities like Chengdu and Wenzhou [2] - The company has implemented technology in construction and property services, including a large model for architectural drawings and automated operations in long-term rental apartments [4] Strategic Partnerships - Vanke is enhancing collaboration with its major shareholder, Shenzhen Metro Group, exploring opportunities in housing rental, logistics, and comprehensive development [5] - The company is actively seeking to innovate and build strategic partnerships with government entities, state-owned enterprises, and industry leaders to strengthen its market position [5]