10月8日，据克而瑞地产研究中心发布的报告显示，克而瑞长租不完全统计的数据显示，2025年三季度全国22个重点城市的集中式长租公寓市 场共计约132个新项目入市，新增房源数量约为5.71万套（间），相较2024年Q3同比增长约55%。 其中保租房供应40966套/间，占比约72%，同比上涨约53%；市场化项目供应16126套/间，占比约28%，同比上涨约3%。 截至2025年三季度，核心八城（北京、上海、广州、深圳、南京、杭州、武汉、成都）集中式公寓规模约143.13万套，其中保租房66.57万 套，占比约47%，"市场化 保租房"双轨格局成型。 在国家及地方政府持续强化住房租赁政策支持的背景下，地方国企走上台前。 数据显示，截至2025年年中，国企系企业在住房租赁市场TOP30企业中的市场份额占比已突破15%。尤为值得注意的是，其市场份额的同比 与环比涨幅基本均领先于房企系及资管系企业，标志着住房租赁市场头部格局正加速向国企主导方向演进。 根据克而瑞长租监测，近两年位居TOP30的国企系企业年度规模增长均在6万套以上，规模加速扩张态势明显。 2025年三季度，地方国企围绕保障性租赁住房的筹集、建设与运营，展 ...

【环球网财经综合报道】根据中指研究院最新公布数据，2025年8月TOP30集中式长租公寓品牌累计管 理房源近200万间。 从竞争格局来看，中信证券认为，在具备强供应链管理能力的企业下场之前，长租企业服务品质差异较 小，和客户的社区连接加上规模壁垒可能是优秀企业成长的重要抓手。长租不仅受益于经纪服务公司的 业主连接，更可能为经纪公司反哺房源。 对此，中信证券撰文指出，当前我国租赁住房机构化率约为10%，相比海外发达国家50%左右的水平还 有数倍成长空间。特别是机构租赁住房服务的发展能够提高租赁住房市场的标准化程度，提升社会整体 福利；2025年7月国务院发布的《住房租赁条例》也鼓励长租企业发展。 中信证券还具体分析提到，影响长租企业发展的一些历史因素要么已经消失（例如租金回报率大幅低于 无风险利率），要么有所缓解（例如业主对租金上涨预期高于实际上涨可能），要么被阶段性回避（例 如行业普遍缺乏供应链管理能力，于是阶段性选择放弃装修+长租业务模型）。 近年来，内卷式竞争逐渐结束，新进入长租领域的企业数量明显变少，企业和业主对于长租合同的定价 明显回归理性。当前买入住宅并持有出租的市场主体，则成为了助力止跌回稳的正能 ...

Core Insights - The long-term rental market in first-tier cities is experiencing a phenomenon of high occupancy rates alongside declining rental prices since 2025 [1][2] - The high occupancy rates, exceeding 85% in major cities, indicate strong rental demand, particularly from the "Z generation" who prefer long-term leases [2][8] - The decline in rental prices is primarily driven by the large-scale entry of affordable rental housing, which has a downward effect on overall market rents [7][11] Rental Market Overview - The occupancy rates for long-term rental apartments in Beijing, Shanghai, Shenzhen, and Guangzhou have consistently exceeded 85% [2][8] - Guangzhou leads with a 96% occupancy rate, followed by Shenzhen at 91%, Beijing at approximately 88%, and Shanghai at 85% [2][8] - Rental prices in Beijing, Shanghai, and Shenzhen have decreased by 1% to 5%, while Guangzhou saw a slight increase of 2.08% [4][11] Factors Influencing Rental Prices - The introduction of affordable rental housing has significantly impacted the average rental prices, particularly in Shanghai where new affordable units are priced about 30% lower than the market average [7][11] - Increased market competition has forced rental companies to adjust their pricing strategies, contributing to the overall decline in rental prices [7][11] City-Specific Trends - In May, Beijing had the highest rental price at 189.3 CNY per square meter, with a slight increase of 0.16% month-on-month [8] - Guangzhou had the lowest rental price at 88.5 CNY per square meter, while Shanghai's rental price decreased by over 5% compared to 2024 [4][8] - Shenzhen's rental prices have returned to 2022 levels, with a current price of 101.7 CNY per square meter, reflecting a continuous decline over three years [11] Market Evolution - The rental market is transitioning from "having a place to live" to "living well," indicating a maturation of the market [13] - This shift suggests that the long-term rental industry will enter a phase of "quality competition and precise matching" [13] - Tenants are currently in a favorable position to negotiate better rental terms, especially in non-core areas, with potential discounts of 5% to 10% [13]

Core Insights - The report highlights the growth in the scale of China's housing rental enterprises, with the top 30 companies reaching a total of 1.332 million opened units by May 2025, an increase of approximately 4,000 units from April 2025 [5][6] - The management scale of these enterprises also saw an increase, reaching 1.923 million units, up by 26,000 units from the previous month [7][8] Group 1: Opening Scale Rankings - The top three companies by opened units are Vanke Boyu with 196,600 units, Longfor Guan Yu with 123,000 units, and Magic Cube Living Service Group with 84,154 units [1][2] - The total opened units for the top 30 companies is 1.332 million, with a breakdown showing 11 housing rental enterprises, 9 local state-owned enterprises, 5 entrepreneurial companies, 3 hotel companies, 1 intermediary, and 1 financial company [5][6] Group 2: Management Scale Rankings - Vanke Boyu leads in management scale with 275,400 units, followed by Longfor Guan Yu with 164,000 units and Meiyu with 133,060 units [3][4] - The total management scale for the top 30 companies is 1.923 million units, with 11 housing rental enterprises, 9 local state-owned enterprises, 6 entrepreneurial companies, 3 hotel companies, and 1 intermediary [7][8] Group 3: Business Dynamics - In May, various projects for guaranteed rental housing and talent apartments were launched, with local state-owned enterprises being the main suppliers [9][10] - Notable projects include the talent apartment in Hainan Wenchang International Aerospace City and the West Group's rental housing project in Shanghai [9][10] Group 4: Business Expansion - Companies are actively acquiring projects to expand their business footprint, such as New Huangpu's acquisition of an office project in Beijing for 215 million yuan to be used for guaranteed housing [11][13] - Hangzhou Anju Group and Hefei Anju Group completed their first acquisitions of existing residential properties for guaranteed rental housing [11][13] Group 5: Financing Trends - The listing of Huatai Suzhou Hengtai Rental Housing REIT on the Shanghai Stock Exchange was well-received, with a significant increase in share price on the first day [14][17] - The establishment of a domestic mother fund by CapitaLand Investment aims to enhance its asset management scale in China, focusing on stable cash flow and long-term value assets [14][17] Group 6: Policy Developments - The State Administration for Market Regulation released a model rental contract to clarify key terms for urban housing rentals [18][19] - Local governments are enhancing housing rental management regulations, with Guangdong and Tianjin proposing policies to support the acquisition of existing properties for guaranteed housing [19][20]

Core Insights - The housing rental industry in China has entered a low season in April, with a slight decline in rental demand and average residential rents in key cities [1][11] - The average rental price across 50 cities is 35.2 yuan per square meter per month, reflecting a month-on-month decrease of 0.32% and a year-on-year decrease of 3.40% [11][14] - The top 30 rental companies have a cumulative management capacity of 1.897 million units, an increase of approximately 13,000 units from March [5][10] Rental Market Overview - In April 2025, the average rental price in 50 cities decreased by 0.32% month-on-month and 3.40% year-on-year [11][14] - Only 2 cities experienced a month-on-month increase in average rental prices, a significant decrease from the previous month [14] - The number of cities with declining rental prices increased to 48, with Sanya showing the largest decline at 1.10% [14][15] Company Rankings - The top 30 rental companies maintained an opening scale threshold of 14,847 units, with a total of 1.897 million units managed [1][5] - Vanke Bo Lei leads the opening scale with 197,500 units, followed by Longfor Guan Yu with 123,000 units [2][3] - The management scale of the top 30 companies includes 11 housing rental enterprises, 9 local state-owned enterprises, 6 entrepreneurial companies, 3 hotel companies, 1 intermediary, and 1 financial company [4][10] Financing Trends - The rental housing REITs market continues to progress, with new approvals and strategic partnerships being formed [11] - The first public REIT for rental housing was approved in March, and further developments are ongoing for other REITs [11] - Private REITs are also being initiated, with projects seeking to raise significant capital for rental housing investments [11]

Core Insights - The average residential rent in key cities has slightly decreased by 0.44% in Q1 2025, according to the China Index Academy [1][6] - The rental market showed fluctuations throughout the months, with a notable increase in demand post-Chinese New Year, stabilizing rents in February [1][6] Rental Trends - Over 70% of the 50 cities have rental prices between 20-40 yuan per square meter per month, with first-tier cities like Beijing, Shenzhen, and Shanghai maintaining rents above 80 yuan per square meter [3][7] - In Q1 2025, 44 out of 50 key cities experienced a decline in rental prices, with Wenzhou showing the largest drop of 2.45% [6][7] Monthly Breakdown - January saw a 0.4% decrease in average rents due to the return of migrant workers for the Spring Festival [1] - February's rental prices stabilized with a slight increase of 0.01% as demand surged post-holiday [1] - March recorded an average rent of 35.3 yuan per square meter, reflecting a 0.05% decrease month-on-month and a 3.40% decrease year-on-year [1][6] Rental Income Ratio - The rental income ratio across 50 key cities decreased to an average of 16.6% in March 2025, down 1.3 percentage points from the previous year, indicating a reduction in rental burden for residents [9][12] - Over 80% of cities have a rental income ratio below 20%, suggesting a reasonable rental burden, while cities like Shenzhen and Beijing remain above 30% [9][12] Investment Return Rates - The rental-to-price ratio in 50 cities has improved, averaging 2.15%, surpassing fixed-income products like 5-year deposits and 10-year treasury yields [11][12] - Cities such as Guiyang and Harbin have rental-to-price ratios exceeding 3%, indicating higher investment returns in these areas [11][12] Long-term Rental Market Dynamics - The long-term rental market is benefiting from rigid demand and improved industry standards, with rental adjustments being relatively stable compared to property prices [12] - The commercial sustainability of the housing rental industry is gradually enhancing, with increasing investment value in rental assets [12] Company Performance in Rental Market - As of Q1 2025, the top 30 long-term rental apartment companies have a total of 1.319 million operational units, with the threshold for entry into this list rising to 14,847 units [22][25] - The top five companies account for 42.3% of the total operational scale, indicating significant market concentration [22][25]